el dorado winery association
El Dorado Winery Association is a nonprofit trade association that promotes approximately 50 family-owned wineries in El Dorado County, California, through regional destination marketing, events, and visitor information to drive wine tourism.
- Company typePrivate
- Founded-
- HeadquartersPlacerville, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What el dorado winery association does
El Dorado Winery Association (EDWA), doing business as El Dorado Wines, is a private nonprofit trade association headquartered in Placerville, California. It represents approximately 50 wineries and a curated set of associate businesses across El Dorado County's three American Viticultural Areas (El Dorado, Fair Play, and Sierra Foothills). The association was formed to provide collective regional marketing for family-owned, mountain-grown wineries at elevations of 1,000–3,500 feet, a heritage traced to the 1848 Gold Rush and formalized when El Dorado received AVA status in 1983.
EDWA's core product is a digital marketing platform built on a WordPress-based website (eldoradowines.org) that aggregates a winery directory, events calendar, interactive StoryMaps regional map, downloadable PDF visitor guide, and editorial blog. The association uses social media (Instagram, Facebook, Twitter/X, YouTube) and an email newsletter for community engagement. Its go-to-market is destination marketing of the El Dorado wine region as a travel-and-leisure destination, generating demand that flows to member wineries' direct-to-consumer tasting rooms, wine club subscriptions, and event-based sales. Over 100 wine varietals are produced across the region, with more than 75% of wine both grown and produced locally.
Revenue at the association level is generated through monthly membership dues paid by wineries and associate members (including lodging, transportation, legal, accounting, and financial services partners); a free profile tier is also offered. Individual pricing varies by member winery for tasting fees, wine club shipments, and event tickets. EDWA does not sell wine directly; the economic activity at tasting rooms is captured by member wineries, not the association. No proprietary technology, AI capabilities, or funding rounds are reported.
el dorado winery association firmographics
Firmographics- Name
- el dorado winery association
- Legal name
- El Dorado Winery Association
- Website
- https://eldoradowines.org
- Company type
- Private
- Operating status
- Operating
- Short description
- El Dorado Winery Association is a nonprofit trade association that promotes approximately 50 family-owned wineries in El Dorado County, California, through regional destination marketing, events, and visitor information to drive wine tourism.
- Ownership category
- akta.pro rank
el dorado winery association industry classification
Industry- Product category
- Wine Region Marketing and Tourism Promotion
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Grape Vineyards (111332)
- SIC
- Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where el dorado winery association is headquartered
LocationHeadquarters
- HQ city
- Placerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
el dorado winery association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Membership fees: EDWA operates as a trade association for El Dorado County wineries and related businesses. The Terms & Conditions state the site is offered 'through a monthly paid membership and free profiles,' indicating the association generates revenue from membership dues paid by wineries and associate members.
- Visitor tourism and tasting room revenue: While EDWA itself is a marketing association, member wineries generate revenue through direct-to-consumer wine sales at tasting rooms, wine club memberships, and wine event tickets. Over 75% of wine produced in El Dorado is both grown and produced locally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wine tasting experiences at member wineries |
| Other | Pay-as-you-go | Specialty tasting events |
| Other | Pay-as-you-go | Concert and entertainment events |
| Unit Pricing | Pay-as-you-go | Food and beverage add-ons |
| Subscription | Monthly | Annual membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
el dorado winery association product offering
Product offeringCore offering
The El Dorado Winery Association is a nonprofit trade association that collectively markets approximately 50 family-owned wineries across the El Dorado, Fair Play, and Sierra Foothills AVAs. It drives wine tourism to the region through a winery directory, events calendar, visitor guide, interactive map, blog, and social media. Revenue is generated through monthly paid memberships from wineries and associate businesses, while individual wine sales occur at member tasting rooms and events.
Product overview
El Dorado Winery Association (operating as El Dorado Wines) is a regional wine marketing organization representing family-owned wineries in El Dorado County, California. The organization promotes wine tourism across more than 30 member wineries producing over 100 varietals in the Sierra Foothills. The association's services include a winery directory with tasting room information, an events calendar featuring wine festivals and live music, a visitor guide for trip planning, and a blog covering wine news and regional information. The association maintains an interactive map, publishes a downloadable visitor guide PDF, and connects visitors with lodging partners and transportation services. The website functions as the primary digital platform for wine country discovery, featuring filtering tools by location, amenities, varietals, and days of operation across three American Viticultural Areas (AVAs): El Dorado, Fair Play, and Sierra Foothills.
Differentiator
Problem solved
Functional benefit
Products and services
- Winery Membership (monthly paid)
- Associate Business Membership
Quantifiable outcome
- El Dorado is less than an hour from Sacramento and South Lake Tahoe, placing it within a major metropolitan catchment area for wine tourism
- +2 more outcomes
Companies that use el dorado winery association
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
el dorado winery association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
el dorado winery association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Abbott & Kinderman LLCminorA Sacramento-based law firm listed as an Associate Member of EDWA. The relationship provides legal services to member wineries and the association. Address: 2100 21st Street, Sacramento, CA 95818. Phone: (916) 456-9595.
- Jenee Hoffman, CPAminorA local Certified Public Accountant offering bookkeeping, payroll, sales tax, and income tax preparation and planning for businesses and individuals in the El Dorado wine region. Address: 640 Placerville Drive. Phone: (530) 622-2218.
- Edward Jones (Vicki Hunt)minorA financial services firm serving individual investors with investments, retirement planning, and insurance. Listed as an Associate Member of EDWA. Address: 2808 Mallard Lane, Suite B. Phone: (530) 621-1014.
- Designated Driver for HireminorA transportation service providing designated drivers for wine country visitors in El Dorado County, supporting safe wine tourism. Phone: (530) 409-4967.
- Historic Cary House HotelminorA boutique hotel in downtown Placerville (300 Main Street, Placerville, CA 95667) serving as lodging for wine country visitors. Phone: (530) 622-4271.
- North Canyon InnminorA bed and breakfast in Camino, CA (3901 North Canyon Road, Camino, CA 95709) located in the Apple Hill area among wineries, offering gourmet breakfast and local wine Happy Hour. Phone: (530) 957-6952.
- The Extraordinary Camino HotelminorA historic boutique hotel built in 1888 in Camino, CA (4103 Carson Road). An EDWA associate member catering to guests 21+, featuring a Wine and Beer Lounge opened June 2025. Phone: (530) 303-8006.
- Ponderosa Ridge Bed & BreakfastminorAn 11-acre bed and breakfast in Placerville's Apple Hill area (2360 Union Ridge Road) with 3 acres of apple orchard and homemade breakfast, serving wine country visitors. Phone: (530) 344-9220.
- Sierra Pines EscapeminorA private three-bedroom vacation rental near Sly Park Lake, CA, serving as short-term lodging for wine country visitors.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
el dorado winery association competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
el dorado winery association social profiles
Digital presenceel dorado winery association financial estimates
Financial estimateRevenue estimate
Valuation estimate
el dorado winery association leadership team
Management profileNumber of profiles
el dorado winery association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el dorado winery association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el dorado winery association
What does el dorado winery association do?
The El Dorado Winery Association is a nonprofit trade association that collectively markets approximately 50 family-owned wineries across the El Dorado, Fair Play, and Sierra Foothills AVAs. It drives wine tourism to the region through a winery directory, events calendar, visitor guide, interactive map, blog, and social media. Revenue is generated through monthly paid memberships from wineries and associate businesses, while individual wine sales occur at member tasting rooms and events.
Is el dorado winery association a public or private company?
el dorado winery association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was el dorado winery association founded?
el dorado winery association was founded in -1.
Where is el dorado winery association based?
el dorado winery association is headquartered in Placerville, United States, in the North America region.
How does el dorado winery association make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are visitor tourism and tasting room revenue.
Does el dorado winery association have an API?
No public API is recorded for el dorado winery association.
What industry is el dorado winery association in?
el dorado winery association's product category is Wine Region Marketing and Tourism Promotion. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 7224 and its SIC code is 8600.