What cricket wales does

Cricket Wales is the national governing body and a registered charity responsible for developing, regulating, and promoting recreational cricket across Wales. Headquartered in Cardiff and operating with a workforce of 51-100 employees, the organisation sits within the integrated England and Wales cricket structure, interfacing with the England and Wales Cricket Board (ECB), Sport Wales, and Sport England-equivalent funding channels. Its remit spans grassroots participation, club and league affiliation, coach and officials education, talent pathway development, and advocacy for the sport at a national level within Wales.

As a non-profit entity, Cricket Wales is funded through a mix typical of UK national governing bodies for sport — most likely including public-sector grants (Sport Wales), distributions from the ECB, affiliation and membership fees from recreational clubs, commercial sponsorship, and income from coaching courses and development programmes. Its customer base comprises individual cricketers, affiliated clubs and leagues, schools, coaches, officials, and volunteers across Wales, rather than commercial buyers. The organisation does not operate a commercial product, platform, or pricing model in the conventional sense; its "revenue" is treated as grant, donation, and programme income supporting its charitable objectives.

No proprietary technology platform, digital product suite, AI/ML capability, or commercial software offering is disclosed in the source data. The organisation's technology footprint, as evidenced by the firmographics, is limited to its public website (cricketwales.org.uk) and standard back-office functions expected of a small UK charity. Strategic positioning is therefore defined by its statutory role and its place within the UK cricket ecosystem rather than by any product or technology differentiation.

Name

cricket wales

Website

https://cricketwales.org.uk

Company type

Private

Headcount range

51–100 employees

Short description

Cricket Wales is the national governing body and registered charity for recreational cricket in Wales, headquartered in Cardiff. It develops, regulates, and promotes the sport across grassroots clubs, leagues, schools, coaches, officials, and participants throughout the country.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Recreational cricket
• Cricket governance
• Sports development
• Cricket coaching
• Cricket regulation

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Cricket Wales is the national governing body and registered charity for cricket in Wales. It develops, regulates, and promotes recreational cricket across the country, overseeing grassroots and amateur-level cricket activities. As a non-profit, it operates as the single unified authority for the sport in Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Cricket Development
• Cricket Governance and Regulation
• Cricket Promotion in Wales

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• England and Wales Cricket Board: The parent international body that oversees professional and recreational cricket across England and Wales; directly comparable as a national federation for cricket, with Cricket Wales operating as a regional sub-body within ECB's framework.
• International Cricket Council: The global governing body for cricket; comparable as the apex federation with which Cricket Wales affiliates, sharing governance, integrity, and development functions at international scope.

Direct peers

• Cricket Scotland: National governing body for cricket in Scotland with an analogous recreational and developmental remit, comparable organisational structure and funding model, and a similar sub-national scale relative to the ECB.
• Cricket Ireland: Ireland's national cricket governing body overseeing amateur and professional pathways; comparable in mission, charity/federation structure, and the challenge of growing cricket in a non-traditional market.
• Welsh Rugby Union: Wales' national governing body for rugby — directly comparable as a fellow Welsh NGB and registered charity with the same operational, governance, and Sport Wales funding context.
• Hockey Wales: National governing body for hockey in Wales; comparable as a sub-national sport NGB operating under Sport Wales with similar recreational-development remit and funding dynamics.

Others

• Sport Wales: The Welsh Government's national sports agency responsible for distributing funding to NGBs such as Cricket Wales; comparable as the principal funding counterparty and policy interlocutor for Welsh sport.

Emerging players

• Cricket Without Boundaries: A UK-registered charity using cricket for international development and inclusion; comparable as a cricket-focused charity with grassroots development objectives and beneficiary-driven programmes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CricketWales
• Facebookfacebook.com/CricedCymru
• LinkedInlinkedin.com/company/cricket-wales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cricket wales