Agri-Plan
Agri-Plan is a six-person independent crop, livestock, and forage insurance agency in Clovis, New Mexico, distributing six RMA-regulated insurance products to farmers, ranchers, and dairy producers across Eastern New Mexico and West Texas on a commission basis.
- Company typePrivate
- Founded-
- HeadquartersBovina, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Agri-Plan does
Agri-Plan, LLC is an independent agricultural insurance agency headquartered in Clovis, New Mexico, serving producers across Eastern New Mexico and West Texas. The firm distributes a six-product portfolio of federally regulated crop, livestock, and forage insurance lines, including Pasture, Rangeland and Forage (PRF) Insurance built on the NOAA Climate Prediction Center rainfall index and grid system, Livestock Risk Protection (LRP), Multi-Peril Crop Insurance (MPCI), Crop-Hail Insurance, Dairy Revenue Protection (DRP), and Annual Forage Insurance. Its core technical capability is a specialized PRF rainfall grid analysis workflow that lets agents retrieve historical precipitation for a producer's grid and recommend optimal coverage levels at the push of a button, drawing on RMA and NOAA CPC data rather than proprietary models.
Agri-Plan firmographics
Firmographics- Name
- Agri-Plan
- Legal name
- Agri-Plan, LLC
- Website
- https://agriplanins.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Agri-Plan is a six-person independent crop, livestock, and forage insurance agency in Clovis, New Mexico, distributing six RMA-regulated insurance products to farmers, ranchers, and dairy producers across Eastern New Mexico and West Texas on a commission basis.
- Ownership category
- akta.pro rank
Agri-Plan industry classification
Industry- Product category
- Agricultural Insurance
- NAICS
- Farm Management Services (115116), Oilseed and Grain Farming (1111), Corn Farming (11115)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Crop & Farm Property Insurance (FSAJACAK)
- akta.pro secondary industries
- Farm Risk Management & Insurance Advisory (AFACAJAD), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Agri-Plan is headquartered
LocationHeadquarters
- HQ city
- Bovina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agri-Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Crop Insurance Agency Commissions: Agri-Plan operates as an agricultural insurance agency earning commissions from multiple insurance products including Pasture/Rangeland/Forage, Livestock Risk Protection, Multi-Peril Crop Insurance, Crop-Hail Insurance, Dairy Revenue Protection, and Annual Forage insurance. The company accesses many different insurance products to match clients with the right coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free Assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Agri-Plan product offering
Product offeringCore offering
Agri-Plan is an agricultural insurance agency that sells and advises on crop, livestock, and forage insurance products for farmers, ranchers, and dairy producers in the Eastern New Mexico/West Texas region. The agency earns commissions from multiple insurance carriers and offers six products: Pasture/Rangeland/Forage (PRF), Livestock Risk Protection (LRP), Multi-Peril Crop Insurance (MPCI), Crop-Hail, Dairy Revenue Protection (DRP), and Annual Forage Insurance. Licensed agents provide free assessments and personalized recommendations to match each operation with optimal coverage.
Product overview
Agri-Plan is an agricultural insurance agency offering a portfolio of six specialized insurance products for farmers and ranchers in Eastern New Mexico and West Texas. The core offering consists of Pasture, Rangeland & Forage (PRF) Insurance, Livestock Risk Protection (LRP), Multi-Peril Crop Insurance (MPCI), Crop-Hail Insurance, Dairy Revenue Protection (DRP), and Annual Forage Insurance. These products address risks including drought, excessive rainfall, hail, market price drops, and revenue declines across livestock and crop operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasture, Rangeland & Forage (PRF) Insurance PRF Pilot Insurance Program that provides coverage on pasture, rangeland, and forage acres using a rainfall index and grid system from the NOAA Climate Prediction Center. It insures against forage loss due to lack of precipitation within a specific area, with coverage based on producer's choice of coverage level and index intervals, and the option to insure acreage partially. Designed for producers in drought-prone Eastern New Mexico/West Texas regions.
- Livestock Risk Protection (LRP) Insurance
- Multi-Peril Crop Insurance (MPCI)
- Crop-Hail Insurance
- Dairy Revenue Protection (DRP)
- Annual Forage Insurance
Quantifiable outcome
- Comprehensive insurance coverage assessment to help agriculturalists prepare for unforeseen events and mitigate financial risk.
Companies that use Agri-Plan
Customer profileSegments3 records
Ideal customer profiles3 records
Agri-Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Agri-Plan partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Agri-Plan competitors and assessment
Company assessmentDirect peers
- ProAg (Tokio Marine HCC): ProAg is a major crop insurance provider and managing general agent offering MPCI, Crop-Hail, LRP, and PRF products through a national agency network. It is a direct peer because Agri-Plan distributes comparable crop and livestock insurance products to agricultural producers, just at a regional scale.
- NAU Country Insurance Company: NAU Country is a large crop insurance underwriter and agency partner offering MPCI, Crop-Hail, and livestock policies through agents. It is a direct peer as it serves the same crop and livestock producer base with substantially the same insurance product set that Agri-Plan distributes.
- Rain and Hail (Chubb): Rain and Hail is a leading crop insurance service company underwriting MPCI and Crop-Hail through agency partners nationwide. It is a direct peer because the products it administers (MPCI, Crop-Hail) overlap directly with Agri-Plan's portfolio.
- Hudson Crop Insurance Services: Hudson Crop is a multi-state crop insurance agency offering MPCI, Crop-Hail, LRP, and PRF through licensed agents. It is a direct peer because it operates the same agency-led model distributing the same RMA-backed insurance products to row-crop and livestock producers.
- ARMtech Insurance Services: ARMtech is a managing general agency and crop insurance provider serving row-crop and livestock producers with MPCI, PRF, and LRP. It is a direct peer as it shares the same agency distribution model and product mix aimed at agricultural producers.
- Rural Community Insurance Services (RCIS): RCIS is one of the largest crop insurance underwriters and agency partners in the U.S., providing MPCI, Crop-Hail, and livestock products through agents. It is a direct peer because its product set and agency distribution model are essentially identical to Agri-Plan's.
Broad incumbents
- Farm Bureau Financial Group: Farm Bureau Financial Group is a broad multi-line insurance and financial services carrier with strong rural and agricultural policyholder penetration. It is a broad incumbent because it sells farm, ranch, crop, and personal insurance, overlapping with Agri-Plan's agricultural focus but serving a much wider portfolio.
- Country Financial: Country Financial is a large regional insurance and financial services company covering farm, crop, auto, home, and life policies across the Midwest and Southwest. It is a broad incumbent as it offers farm and crop insurance alongside broader personal and commercial lines, partially overlapping with Agri-Plan's agricultural niche.
Others
- Farm Credit Services of America / Frontier Farm Credit: Farm Credit associations provide agricultural lending, crop insurance, and risk management services to farmers and ranchers in the Midwest and Plains. They are an adjacent peer because while not a pure insurance competitor, they distribute crop insurance and farm risk products to an overlapping producer base.
Regional players
- New Mexico Farm & Livestock Bureau: The New Mexico Farm & Livestock Bureau is a regional agricultural membership organization that connects producers with insurance, policy, and education resources. It is a regional peer because it operates in the same New Mexico agricultural ecosystem as Agri-Plan and connects producers to similar insurance and risk management offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Agri-Plan social profiles
Digital presenceAgri-Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agri-Plan leadership team
Management profileNumber of profiles
Profiles6 records
Agri-Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agri-Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agri-Plan
What does Agri-Plan do?
Agri-Plan is an agricultural insurance agency that sells and advises on crop, livestock, and forage insurance products for farmers, ranchers, and dairy producers in the Eastern New Mexico/West Texas region. The agency earns commissions from multiple insurance carriers and offers six products: Pasture/Rangeland/Forage (PRF), Livestock Risk Protection (LRP), Multi-Peril Crop Insurance (MPCI), Crop-Hail, Dairy Revenue Protection (DRP), and Annual Forage Insurance. Licensed agents provide free assessments and personalized recommendations to match each operation with optimal coverage.
Is Agri-Plan a public or private company?
Agri-Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agri-Plan founded?
Agri-Plan was founded in -1.
Where is Agri-Plan based?
Agri-Plan is headquartered in Bovina, United States, in the North America region.
How does Agri-Plan make money?
One revenue line is on record: crop Insurance Agency Commissions.
Who are Agri-Plan's main competitors?
Direct peers on record are ProAg (Tokio Marine HCC), NAU Country Insurance Company, Rain and Hail (Chubb), Hudson Crop Insurance Services, ARMtech Insurance Services and Rural Community Insurance Services (RCIS). Broad incumbents are Farm Bureau Financial Group and Country Financial. Farm Credit Services of America / Frontier Farm Credit is listed as an others. New Mexico Farm & Livestock Bureau is listed as a regional player.
Does Agri-Plan have an API?
No public API is recorded for Agri-Plan.
What industry is Agri-Plan in?
Agri-Plan's product category is Agricultural Insurance. Its primary akta.pro industry code is FSAJACAK, Crop & Farm Property Insurance, with a secondary code of AFACAJAD, Farm Risk Management & Insurance Advisory. Its NAICS code is 115116 and its SIC code is 700.