Wokingham Superbowl

Name

Wokingham Superbowl

Legal name

Wokingham Superbowl

Website

https://wokinghamsuperbowl.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Bowling Centers (71395), Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Tenpin bowling
• Laser tag entertainment
• Family entertainment center
• Birthday party packages
• Arcade and VR games

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bowling and Laser Quest Game Sessions: One-time transaction revenue from individual game sessions. Customers pay per game or receive discounted rates for multiple games purchased together. Summer holiday and evening session packages bundle multiple games with drinks.
2. Party Packages: Bundled party packages including bowling and/or laser quest activities, kid's meals, reserved party rooms, dedicated host, and party favors. Revenue generated per child attendee.
3. Arcade and VR Games: Pay-to-play arcade machines, VR games, and redemption ticket games. Revenue generated through per-use charges at individual arcade cabinets.
4. Food and Beverage: Sale of drinks, kid's meals, snacks, and food items included in party packages and sold separately. Pringles mentioned at £2.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wokingham Superbowl operates a single physical family entertainment venue in Wokingham, Berkshire, offering tenpin bowling lanes, laser tag/laser quest, arcade machines, virtual reality gaming experiences, and hosted birthday party and group event packages with food and beverage service.

Product overview

Wokingham Superbowl is a family entertainment centre offering a multi-activity venue with bowling lanes, Laser Quest laser tag arena, arcade games including claw machines and air hockey, and multiplayer VR games. The core activities are supplemented by party packages (Big Bowling Bash, Laser Quest Party, Ultimate Mega Party) and time-limited offers (Kids Club, Evening Session, Summer Holiday Special, Big Night Out). The venue operates as a single unified entertainment destination rather than a platform-plus-modules architecture, with activities available individually or bundled into party and session packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenpin Bowling
• Laser Quest
• Arcade Games
• VR Gaming Experiences
• Big Bowling Bash (Kids Party Package)
• Laser Quest Party
• Ultimate Mega Party
• Big Night Out (Adult Party Package)
• Kids Club
• Evening Session / Late Bowling
• Food and Beverage Service

Quantifiable outcome

• Accessible venue with disabled facilities, clean environment, and staff assistance for wheelchair users

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hollywood Bowl Group: The UK's largest ten-pin bowling operator with ~70 centres nationwide. Directly comparable to Wokingham Superbowl as a multi-site bowling and FEC operator serving families and group bookings, though at significantly larger scale and with broader marketing reach.
• Tenpin: Major UK bowling and family entertainment centre chain with multiple sites offering bowling, laser tag, escape rooms, and arcade games. Closely comparable to Wokingham Superbowl's multi-activity format and family-party focus, operating at larger scale across the UK.
• MFA Bowl: UK regional bowling centre operator offering tenpin bowling, party packages, and arcade games. Directly comparable as a multi-site bowling and FEC peer with similar party-hosting model and family customer base.
• Namco Funscape (now Namco UK): UK operator of amusement arcades and family entertainment centres, including sites within leisure complexes. Comparable to Wokingham Superbowl's arcade, VR, and redemption-ticket operations, often co-located with cinemas and bowling.

Emerging players

• Gravity Active Entertainment: UK-based FEC operator focused on trampolining, active entertainment, and multi-activity venues. Comparable as a family entertainment competitor targeting similar birthday-party and group-booking customers, though with an active-sport rather than bowling-led offering.
• Flip Out: UK trampoline and adventure park chain with party packages and group events. Comparable to Wokingham Superbowl's children's party-hosting model and family-segment focus, though operating in the active-entertainment niche.

Broad incumbents

• Bowlero Corporation: The world's largest ten-pin bowling operator with hundreds of centres globally. Comparable as the international bowling-industry incumbent, providing the upper-scale benchmark for venue economics, party packaging, and FEC diversification strategy relevant to Wokingham Superbowl.
• The Rank Group (Grosvenor Casinos / Mecca Bingo): UK leisure group operating gaming and bingo venues with food, drink, and group entertainment offerings. Comparable as a broader UK high-street leisure incumbent competing for the same local group-leisure spend in regional UK towns.

Others

• Lucky Voice: UK karaoke bar and party-venue operator offering private karaoke rooms and group party packages. Comparable as a UK group-booking and party-hosting operator serving overlapping adult-group and corporate-event customer segments, though in a different activity category.
• Showcase Cinemas: UK cinema and family leisure operator with on-site dining and party offerings. Comparable as a regional UK family-entertainment competitor frequently co-located near leisure hubs, competing for the same local family and group-booking wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WokinghamSuperbowl
• LinkedInlinkedin.com/company/wokingham-superbowl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wokingham Superbowl