the coffee club new zealand

What the coffee club new zealand does

The Coffee Club New Zealand operates a franchise-based cafe and casual dining network of 65-67 locations across New Zealand, serving general consumers, business professionals, shoppers, families, and tourists with all-day breakfast, lunch, and dinner menus plus a Signature Blend coffee roasted locally in NZ. The company is the New Zealand master franchisee of the Australian-founded Coffee Club brand (established 1989), operating as The Coffee Club Franchising (NZ) Limited and owned by directors Brad Jacobs and Andy Lucas since 2005, when they opened the first NZ cafe at Queensgate, Lower Hutt.

The business operates a two-tier revenue model: B2B franchise royalties of 6% of cafe revenue plus 3% marketing fees from 50+ franchisees who collectively own and operate the cafe network, and B2C direct revenue from VIP Club loyalty subscriptions ($35 digital / $40 physical annually, granting 20% discount) and gift cards ($10-999 denominations, 36-month validity). Supporting technology includes QR-code table ordering (first major NZ cafe chain to deploy, rolled out across all 67 cafes in March 2024), digital VIP Club cards on Apple Wallet and Android, and online ordering via the Deliverect platform. Operational infrastructure comprises five weeks of initial franchisee training, dedicated Business Development Managers per franchisee, and Loring coffee roasters delivering 25% gas reduction versus traditional roasting.

GTM combines franchise-led network expansion (initial investment ~$440-480K per new cafe) with consumer direct-to-consumer marketing through Instagram (@thecoffeeclubnz), email newsletters, and community sponsorships. The company is multi-award-winning in NZ franchise categories (Westpac NZ Franchise Awards 2025 system and franchisee honours) and maintains ESG positioning through certifications including SPCA Certified cage-free eggs, Better Chicken Commitment 2026 pledge, fair trade and organic coffee sourcing, and partnerships with KidsCan, SPCA, Make-A-Wish, and Pet Refuge. The legal entity is private with no disclosed revenue figures or funding history.

Name

the coffee club new zealand

Legal name

The Coffee Club Franchising (NZ) Limited

Website

https://thecoffeeclub.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Short description

The Coffee Club New Zealand is the master franchisee operating 65-67 franchised cafes across New Zealand, serving general consumers, families, and business professionals with all-day dining, Signature Blend coffee, a VIP Club loyalty program, and gift cards under the Australian-founded Coffee Club brand since 2005.

Ownership category

akta.pro rank

Product category

Café and Restaurant Franchise Services

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Café franchise network
• All-day breakfast dining
• Coffee shop chain
• Cafe loyalty program
• Franchise restaurant business

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees: Ongoing franchise fees charged to franchisees at 6% of revenue, plus marketing fees at 3%, providing recurring revenue stream from the franchise network
2. Cafe Sales (Direct): Direct revenue from cafe operations including food, beverages, and related sales across 67 locations in New Zealand
3. VIP Membership: Annual subscription revenue from VIP Club loyalty program at $35/year digital or $40/year physical card, with automatic renewal
4. Gift Cards: Gift card sales with loadable amounts from $10-$999, valid for 36 months from purchase
5. Initial Franchise Investment: One-time franchise and marketing fees from new franchisee onboarding, with initial capital investment of approximately $440,000-$480,000

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Coffee Club New Zealand operates a nationwide network of 65–67 franchised cafés and restaurants serving all-day breakfast, lunch, and dinner menus alongside its Signature Blend coffee. Two store formats are operated: fully licensed Café Bar Restaurants with full table service and extended hours, and Café stores with counter service in high-traffic retail locations. The business also sells VIP Club loyalty memberships, gift cards, and franchises new café locations.

Product overview

The Coffee Club New Zealand operates as a café franchise business with 65-67 café and restaurant locations nationwide. The core product offering includes café-style dining with all-day breakfast, lunch, and dinner menus, gourmet sandwiches made on-site, and the Signature Blend coffee. Two dining formats are offered: fully licensed Café Bar Restaurants with full table service and extended hours, and Café stores in high-traffic areas with counter service. Supporting products include the VIP Club loyalty program (offering 20% discounts via digital or physical cards), Gift Cards (available in $10-$999 denominations), Table Ordering (QR code-based system), and Online Ordering (via Deliverect). The franchise opportunity enables new store openings with initial investment of approximately $440,000-$480,000. The company celebrated its 20th anniversary in New Zealand in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• The Coffee Club Café & Restaurant Franchised café and restaurant offering all-day breakfast, lunch, and dinner meals plus the Signature Blend coffee. Operates two formats: fully licensed Café Bar Restaurants (full table service, liquor-licensed, extended hours) and Café stores (counter service in high pedestrian areas such as shopping centres).
• VIP Club Loyalty Program Annual subscription loyalty program offering 20% off the total bill (up to $40 maximum discount per visit), exclusive VIP-only offers, and giveaways. Available as digital card ($35/year, auto-renews) or physical card ($40/year, $5 surcharge for card production and mailing).
• The Coffee Club Gift Card Gift card redeemable at any The Coffee Club café in New Zealand. Loadable amounts from $10–$999 (minimum $10 in store, $20 online), valid for 36 months from purchase, with online balance checking and a $6 shipping and handling fee for online orders within NZ.
• The Coffee Club Franchise Opportunity Franchise opportunity to own and operate a Coffee Club café under an established brand. Initial capital investment of approximately $440,000–$480,000 covering franchise fees, training fees, and café fit-out, plus ongoing 6% franchise royalty and 3% marketing fee. Includes five weeks initial training, 160 hours in-store training, dedicated Business Development Manager support, property/site management, marketing, and financial tools.

Quantifiable outcome

• 40 million+ coffees served annually across global network
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Make-A-Wish New ZealandcoreStrategic or Co-development Partner · 1 January 2025Partnership to grant life-changing wishes for children with critical illnesses. Make-A-Wish monthly donors receive free coffee voucher from The Coffee Club.
• Pet RefugecoreStrategic or Co-development Partner · 1 January 2025Collaboration to raise funds in support of pets and families in need. From February 9-22 annually, free puppuccinos offered at dog-friendly cafes with $2 donation per puppuccino to Pet Refuge (capped at $10k). Pet Refuge provides safe haven for pets of families fleeing domestic violence.
• Pink Ribbon BreakfastcoreStrategic or Co-development Partner · 1 January 2025Annual partnership raising funds for breast cancer education, research, and patient support. Pink Breakfast events held at selected cafes in May with special set menus and pink drinks. Percentage of proceeds donated to Breast Cancer Foundation NZ.
• Musashi Nutrition NZminorGTM or Marketing Partner · 1 January 2025Partnership announced via Instagram for protein shakes and protein powder. Collaboration to offer protein-focused products at The Coffee Club cafes.
• Pride PledgecoreStrategic or Co-development Partner · 1 January 2023Brad Jacobs and Andy Lucas signed the Pride Pledge on behalf of franchisees to celebrate diverse workforce and importance of representation. Values-based commitment to safety, visibility and inclusion of rainbow community members.
• Sweet LouiseminorStrategic or Co-development Partner · 1 January 2023Partnership supporting women and men living with terminal breast cancer. The Coffee Club is a Service Provider enabling Sweet Louise members to redeem service vouchers, creating special memories and improving quality of life.
• Better Chicken CommitmentcoreStrategic or Co-development Partner · 1 January 2023The Coffee Club is the first cafe chain in NZ to pledge to the Better Chicken Commitment, ensuring 100% of chicken meets or exceeds Australia-New Zealand Better Chicken Commitment standards by 2026. Evidence-based standards to improve chicken welfare.
• SPCA New ZealandmajorStrategic or Co-development Partner · 1 January 2014Partnership dating back to 2014 supporting various SPCA campaigns including Cupcake Day (2018, 2019), Annual Street Appeal (2020, 2021), Give to Get Them Home (2022, 2023), Matched Giving (2024), and Pets of the Year (2025). Joined SPCA Certified programme in 2022 ensuring cage-free eggs from certified farms. Dog-friendly cafes champion SPCA's work caring for over 30,000 animals annually. $92,900 raised for Pets of the Year 2025.
• KidsCanmajorStrategic or Co-development Partner · 1 January 2009Long-standing partnership since 2009. The Coffee Club raises funds annually to help provide food, shoes, jackets and health products to Kiwi kids in need. Annual financial contribution, volunteering time, and sharing KidsCan story with customers. 70c from every fluffy purchased is donated to KidsCan. In 2024, distributed more than 5 million items of food, 50,000 jackets, 40,000 pairs of shoes and socks.
• Hibiscus Coast Raiders Rugby League ClubminorGTM or Marketing PartnerLocal Auckland rugby league club sponsorship supporting youth sports. Aligns with company values of community engagement.
• 2Fresh Touch Rugby TeamminorGTM or Marketing PartnerLocal Auckland touch rugby team sponsorship supporting community sports and healthy active lifestyles. Aligns with company values of inclusivity and togetherness.
• Franchise Association of New Zealand (FANZ)majorStrategic or Co-development PartnerMembership organization requiring Disclosure Document for franchise purchases. Brad Jacobs serves as Chairman. Company encourages franchisee pre-entry education programme through FANZ and Massey University.
• Loring Smart RoastcoreTechnology or IntegrationLoring roasters use approximately 25% less gas than traditional roasters for environmentally friendly coffee roasting. Enables The Coffee Club's sustainability commitment.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Brunner: New Zealand-born cafe chain offering specialty coffee and cafe food in similar mall and high-street locations. Directly comparable in positioning, customer base, and operating format to The Coffee Club NZ.
• Café Royale: New Zealand franchise cafe chain offering similar all-day dining and coffee in shopping centres. Directly comparable in store format, franchise structure, and target customer segments.
• Muffin Break: Franchised cafe-bakery chain operating in NZ shopping centres with a coffee + bakery menu. Closely comparable to The Coffee Club's Cafe store format in malls and the cafe-bakery positioning.
• Robert Harris: Iconic New Zealand cafe chain with a long history of franchised cafes offering all-day dining and signature coffee. Competes head-to-head with The Coffee Club NZ for mall locations, franchisees, and breakfast/lunch occasions.
• Esquires Coffee: Specialty coffee franchise operating in New Zealand with similar cafe menu and franchise model. Targets overlapping franchisee profiles and shopping-centre trade areas.

Broad incumbents

• Restaurant Brands New Zealand: Listed NZ multi-brand franchise operator (KFC, Pizza Hut, Carl's Jr, Taco Bell). Comparable as a large NZ franchise operator with similar unit economics, franchise fee structures, and franchisee recruitment infrastructure.
• The Coffee Club Australia: The original and largest market for The Coffee Club brand, operating 250+ cafes across Australia. It is the parent/master licensor of the New Zealand operation and is directly comparable as a same-brand franchise cafe chain in a mature market.
• Starbucks New Zealand: Global coffee chain with NZ locations, competing for the same daily coffee occasion and loyalty customers. Overlaps with The Coffee Club NZ on coffee-led transactions and franchise/company retail formats.

Others

• Delivereasy / Deliverect: Technology/integration partner powering The Coffee Club NZ's online ordering platform. Adjacent rather than competitive, but relevant as an enabler of the chain's direct-to-consumer digital ordering capability.

Regional players

• Mojo Coffee: New Zealand-based specialty coffee roaster and cafe operator with multiple locations. Comparable as a competing NZ cafe/coffee brand for both customers and franchisee talent, though positioned more toward specialty/café culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thecoffeeclubnz
• Facebookfacebook.com/TheCoffeeClubNewZealand
• LinkedInlinkedin.com/company/the-coffee-club-new-zealand

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the coffee club new zealand