coello & associates
Coello & Associates is a family-owned Waukesha, Wisconsin contractor that pours concrete foundations and flatwork for residential and multi-family builders and homeowners across the Milwaukee-Area, southeastern Wisconsin, and Madison.
- Company typePrivate
- Founded1993
- HeadquartersWaukesha, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What coello & associates does
Coello & Associates, Inc. is a family-owned and operated poured concrete foundation and flatwork contractor headquartered at 2122 S. West Avenue in Waukesha, Wisconsin. Founded in 1993 by Nino Coello, whose family roots in masonry extend to the 1930s, the company serves residential home builders, multi-family developers, and individual homeowners across the Milwaukee-Area, southeastern Wisconsin, and the Madison Area. The firm has poured more than 8,000 basements over its operating history and is described as one of the largest residential foundation contractors in its core region.
The core product offering is the proprietary INTEGRA Foundation Wall System, an aluminum forming method that pours site-specific reinforced concrete walls with horizontal and vertical rebar configurations tuned to local soil conditions. Adjacent technical components include the Form-A-Drain poured-in-place drainage system (92% recycled content), optional Tuff-N-Dri H8 waterproofing with 15- and 30-year transferable warranties, R-5/R-10 exterior rigid foam insulation, poured-in-place egress and sliding windows, and the Quality Assurance Plaque program that issues a serial-numbered plaque with site photos for each job. Concrete is poured at a maximum 4.5 inch slump with 20% fly-ash cement replacement. The company also offers interior and exterior flatwork — basement floors, garage slabs, stoops, and steps — finished with double or triple troweling.
Coello generates revenue through project-based competitive bidding on residential and multi-family construction projects, supplemented by extended warranty fees. Pricing is quote-based, with customers submitting plans electronically for bid. The go-to-market is sales-led and direct, relying on reputation, builder relationships, testimonials, and industry award recognition (including Concrete Foundation Association Project of the Year honors) rather than paid marketing. Geographic restrictions explicitly exclude driveway, patio, and walkway services, focusing the firm on foundation and flatwork only.
coello & associates firmographics
Firmographics- Name
- coello & associates
- Legal name
- Coello & Associates, Inc.
- Website
- https://pouredfoundations.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Coello & Associates is a family-owned Waukesha, Wisconsin contractor that pours concrete foundations and flatwork for residential and multi-family builders and homeowners across the Milwaukee-Area, southeastern Wisconsin, and Madison.
- Ownership category
- akta.pro rank
coello & associates industry classification
Industry- Product category
- Residential Concrete Foundation Services
- NAICS
- Poured Concrete Foundation and Structure Contractors (23811), Poured Concrete Foundation and Structure Contractors (238110)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Structural Expansion (Foundation, Framing & Load-Bearing Modifications) (HSAPADAN)
- akta.pro secondary industry
- ADU Sitework, Grading, Drainage & Concrete (HSAPAMAK)
Keywords
Where coello & associates is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
coello & associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Foundation Construction Services: One-time project-based revenue from pouring concrete foundations for residential and multi-family homes. Revenue is generated through competitive bidding on construction projects with pricing based on project scope, site conditions, and specifications.
- Flatwork Services: Interior and exterior flatwork including basement floors, garage slabs, and porches. Separate service offering from foundation work.
- Extended Warranties: Optional extended foundation warranties (15-year and 30-year options) available through Tuff-N-Dri waterproofing partnership, providing recurring revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom bid-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
coello & associates product offering
Product offeringCore offering
Coello & Associates pours concrete foundations and flatwork for residential and multi-family construction in southeastern Wisconsin, using its proprietary INTEGRA Foundation Wall System with site-specific reinforcement, Form-A-Drain drainage, and Quality Assurance Plaque documentation. Services include foundation walls, basement floors, garage slabs, stoops, optional Tuff-N-Dri H8 waterproofing and insulation, poured-in-place windows, and standard plus transferable extended warranties.
Product overview
Coello & Associates operates as a construction services company offering poured concrete foundation and flatwork solutions for residential and multi-family homes. The core offering is the proprietary INTEGRA™ Foundation Wall System, complemented by add-on products including Tuff-N-Dri H8 waterproofing, foundation insulation (R-5/R-10), poured-in-place windows, and quality assurance plaques. The company provides standard and extended warranties, with extended coverage available when waterproofing is included. All products are integrated as part of a unified foundation construction service rather than standalone software or technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- INTEGRA Foundation Wall System Proprietary poured concrete foundation wall system for residential and multi-family homes, featuring aluminum forming, horizontal and vertical reinforcement designed to wall height and site conditions, control joints with waterstop, and integrated Form-A-Drain drainage.
Quantifiable outcome
- Over 8,000 basements poured successfully
- +3 more outcomes
Companies that use coello & associates
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
coello & associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
coello & associates partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Tuff-N-Dri (Tremco Barrier Solutions)coreTuff-N-Dri H8 Waterproofing is offered as an optional add-on service. Provides up to 8x more hydrostatic head resistance than polymer-modified asphalt emulsions. Extended warranties of 15-year and 30-year options available with transferable coverage. North America's #1 brand for new basement waterproofing since 1997.
- Metropolitan Builders Association (MBA)coreCoello & Associates adheres to the standards set forth by the Metropolitan Builders Association Masonry & Concrete Standard. Displayed as a member/affiliate logo on website.
- Concrete Foundation Association (CFA)coreMultiple award recipient from Concrete Foundation Association including Project of the Year awards. Displayed as a member/affiliate logo on website.
- Milwaukee NARIminorMember of Milwaukee NARI (National Association of the Remodeling Industry). Displayed as a member logo on website.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
coello & associates competitors and assessment
Company assessmentBroad incumbents
- Sika Corporation: Global manufacturer of concrete admixtures, waterproofing, and sealing systems used in residential foundations. Comparable to Coello through the waterproofing partnership ecosystem (Tuff-N-Dri is a Tremco/Sika-aligned product) and overlap in residential foundation chemistry.
- Tindall Corporation: Manufacturer of precast and prestressed concrete products including foundation and structural components for residential and commercial markets. Comparable to Coello through its concrete foundation category, though at much larger scale and with precast rather than poured-wall focus.
- County Materials Corporation: Midwest-based manufacturer of concrete, masonry, and foundation products with installation services across Wisconsin and surrounding states. Comparable to Coello through its concrete foundation and flatwork offerings for residential and commercial projects in overlapping geographies.
- Foundation Building Materials: National distributor and installer of foundation products including concrete, waterproofing, and insulation. Comparable to Coello in serving residential foundation contractors and builders with foundation system components, though at broader scale and distribution rather than specialty contracting.
- Quikrete Companies: Large national manufacturer of packaged concrete, cement, and masonry products used in foundations and flatwork. Relevant to Coello as a major supplier-side incumbent in residential concrete, with overlapping customer base of contractors and builders.
Emerging players
- Fox Blocks: Manufacturer of insulating concrete forms (ICFs) used in residential foundations and walls. Competes with Coello's poured-wall approach by offering an alternative energy-efficient foundation system for similar home-builder customers.
- Perma-Column: Manufacturer of precast concrete column and foundation systems for post-frame and residential construction. Competes in the residential foundation systems space adjacent to Coello's poured-wall offering, primarily in agricultural and post-frame markets.
Others
- Tremco Construction Products Group (Tuff-N-Dri): Supplier of Tuff-N-Dri H8 waterproofing membranes that Coello bundles with its foundation installations. Relevant as a key partner/supplier in Coello's extended warranty offering and adjacent in the residential foundation waterproofing ecosystem.
Regional players
- Carolina Foundation Solutions: Southeast US residential foundation and repair specialist offering poured foundation and foundation repair services. Comparable to Coello in business model and customer base (residential builders and homeowners) but operates in a different geography.
Direct peers
- Superior Walls of America: National manufacturer/installer of precast concrete foundation walls for residential construction. Direct competitor to Coello's poured-wall foundation offering, addressing the same builder customer with an alternative (precast vs. poured) foundation system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
coello & associates social profiles
Digital presencecoello & associates compliance and trust
Trust signalCompliance1 record
coello & associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
coello & associates leadership team
Management profileNumber of profiles
Profiles1 record
coello & associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coello & associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coello & associates
What does coello & associates do?
Coello & Associates pours concrete foundations and flatwork for residential and multi-family construction in southeastern Wisconsin, using its proprietary INTEGRA Foundation Wall System with site-specific reinforcement, Form-A-Drain drainage, and Quality Assurance Plaque documentation. Services include foundation walls, basement floors, garage slabs, stoops, optional Tuff-N-Dri H8 waterproofing and insulation, poured-in-place windows, and standard plus transferable extended warranties.
Is coello & associates a public or private company?
coello & associates is a private company. It is classified as family owned and is currently operating.
When was coello & associates founded?
coello & associates was founded in 1993.
Where is coello & associates based?
coello & associates is headquartered in Waukesha, United States, in the North America region.
How does coello & associates make money?
Three revenue lines are on record. Foundation Construction Services are the primary driver. The others are flatwork Services and extended Warranties.
Who are coello & associates's main competitors?
Broad incumbents on record are Sika Corporation, Tindall Corporation, County Materials Corporation, Foundation Building Materials and Quikrete Companies. Emerging players are Fox Blocks and Perma-Column. Tremco Construction Products Group (Tuff-N-Dri) is listed as an others. Carolina Foundation Solutions is listed as a regional player. Superior Walls of America is listed as a direct peer.
Does coello & associates have an API?
No public API is recorded for coello & associates.
What industry is coello & associates in?
coello & associates's product category is Residential Concrete Foundation Services. Its primary akta.pro industry code is HSAPADAN, Structural Expansion (Foundation, Framing & Load-Bearing Modifications), with a secondary code of HSAPAMAK, ADU Sitework, Grading, Drainage & Concrete. Its NAICS code is 23811 and its SIC code is 1520.