our generation dolls

Name

our generation dolls

Legal name

Our Generation (brand owned by Maison Battat Inc.)

Website

https://ourgeneration.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Children's Dolls and Playsets

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• 18-inch play dolls
• Children's doll accessories
• Doll playsets toys
• Toy doll clothing
• Children's pretend play

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Physical toy products: Our Generation generates revenue through the sale of 18-inch play dolls, doll clothing and fashion accessories, doll furniture and playsets, pet and animal plush toys, and themed accessory bundles. Products are sold as one-time purchases through retail channels and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Our Generation Dolls is a doll brand owned by Maison Battat Inc. that designs, manufactures, and sells 18-inch play dolls together with an extensive line of coordinating doll clothing, accessories, themed playsets, and supporting children's books and activity products intended for imaginative, open-ended pretend play.

Product overview

Our Generation is a doll and accessories brand owned by Maison Battat Inc., offering 18-inch play dolls with diverse representations and extensive accessory lines. The product portfolio centers on Fashion Dolls and Activity Dolls as core products, supported by themed Doll Clothing categories (Tops & Bottoms, Pajamas & Robes, Jackets & Coats, Dresses, Swimsuits) and Accessories including Dollhouses & Furniture, Playsets, Vehicles, Pets & Horses, Small Accessories, and Surprise Collectibles. The brand organizes products across over 10 themes including Fashion & Beauty, Sleepover & Home, Outdoor, School, Travel, Birthdays & Parties, Animal Pals, Foodie Delights, Ballet & Sports, Western & Equestrian, Health & Care, and Holiday. Notable award-winning products include the Awesome Academy schoolroom playset (Parents Choice Awards Silver 2018). The company sells direct-to-consumer through its website with retail distribution through Target.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-inch play dolls

Quantifiable outcome

• Among the most affordable 18-inch dolls tested (per New York Times)

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TargetcoreChannel Partner/ Reseller/ DistributorTarget serves as the primary retail distribution partner for Our Generation products, selling dolls, clothing, and accessories both in physical stores and through Target.com. Multiple product pages feature direct 'Buy Now' links to Target.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Journey Girls: Journey Girls is a direct 18-inch doll competitor historically sold at Target, sharing the same retail channel and product format as Our Generation.
• American Girl: American Girl (owned by Mattel) is the most direct competitor in the 18-inch doll category, offering premium-priced dolls, accessories, books, and playsets aimed at a similar age demographic. Comparable product format and accessory ecosystem make it the closest head-to-head peer.
• Maplelea: Maplelea produces 18-inch dolls with themed accessories and a similar play-driven positioning, making it a direct niche peer in the 18-inch doll format.
• Madame Alexander: Madame Alexander manufactures collectible and play dolls across multiple sizes, overlapping with Our Generation in themed doll collections and accessory ecosystems.
• Adora: Adora produces play dolls including18-inch dolls with accessories, directly comparable to Our Generation's core product format and price tier.

Broad incumbents

• Mattel (Barbie): Mattel is the dominant doll manufacturer with Barbie, American Girl, and other fashion-doll lines. While Barbie targets a different doll scale, Mattel's scale, retail relationships, and IP power make it the principal incumbent shaping the fashion-doll shelf.
• MGA Entertainment (LOL Surprise, Bratz): MGA Entertainment competes in fashion dolls via Bratz and leads the blind-box collectible trend with LOL Surprise. The surprise/collectible accessory format Our Generation is launching directly intersects with MGA's core growth engine.
• Hasbro: Hasbro is a diversified toy and games company that competes for toy retailer shelf space, gift-giving occasions, and licensing partnerships relevant to Our Generation's category.
• Spin Master: Spin Master is a diversified toy company known for collectibles, dolls, and play sets, competing in similar retail aisles and gifting occasions as Our Generation.

Emerging players

• Squishmallows (Jazwares): Squishmallows by Jazwares is a plush/collectible brand that competes for the same gifting occasions and shelf real estate as Our Generation's plush pets and surprise collectibles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ogdolls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about our generation dolls