our generation dolls
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
our generation dolls firmographics
Firmographics- Name
- our generation dolls
- Legal name
- Our Generation (brand owned by Maison Battat Inc.)
- Website
- https://ourgeneration.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
our generation dolls industry classification
Industry- Product category
- Children's Dolls and Playsets
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)
- SIC
- Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
our generation dolls business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Physical toy products: Our Generation generates revenue through the sale of 18-inch play dolls, doll clothing and fashion accessories, doll furniture and playsets, pet and animal plush toys, and themed accessory bundles. Products are sold as one-time purchases through retail channels and direct e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories |
| Unit Pricing | Pay-as-you-go | Core doll and outfit pricing |
| Unit Pricing | Pay-as-you-go | Premium playsets and bundles |
| Unit Pricing | Pay-as-you-go | Premium/exclusive bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
our generation dolls product offering
Product offeringCore offering
Our Generation Dolls is a doll brand owned by Maison Battat Inc. that designs, manufactures, and sells 18-inch play dolls together with an extensive line of coordinating doll clothing, accessories, themed playsets, and supporting children's books and activity products intended for imaginative, open-ended pretend play.
Product overview
Our Generation is a doll and accessories brand owned by Maison Battat Inc., offering 18-inch play dolls with diverse representations and extensive accessory lines. The product portfolio centers on Fashion Dolls and Activity Dolls as core products, supported by themed Doll Clothing categories (Tops & Bottoms, Pajamas & Robes, Jackets & Coats, Dresses, Swimsuits) and Accessories including Dollhouses & Furniture, Playsets, Vehicles, Pets & Horses, Small Accessories, and Surprise Collectibles. The brand organizes products across over 10 themes including Fashion & Beauty, Sleepover & Home, Outdoor, School, Travel, Birthdays & Parties, Animal Pals, Foodie Delights, Ballet & Sports, Western & Equestrian, Health & Care, and Holiday. Notable award-winning products include the Awesome Academy schoolroom playset (Parents Choice Awards Silver 2018). The company sells direct-to-consumer through its website with retail distribution through Target.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-inch play dolls
Quantifiable outcome
- Among the most affordable 18-inch dolls tested (per New York Times)
Companies that use our generation dolls
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
our generation dolls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
our generation dolls partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TargetcoreTarget serves as the primary retail distribution partner for Our Generation products, selling dolls, clothing, and accessories both in physical stores and through Target.com. Multiple product pages feature direct 'Buy Now' links to Target.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
our generation dolls competitors and assessment
Company assessmentDirect peers
- Journey Girls: Journey Girls is a direct 18-inch doll competitor historically sold at Target, sharing the same retail channel and product format as Our Generation.
- American Girl: American Girl (owned by Mattel) is the most direct competitor in the 18-inch doll category, offering premium-priced dolls, accessories, books, and playsets aimed at a similar age demographic. Comparable product format and accessory ecosystem make it the closest head-to-head peer.
- Maplelea: Maplelea produces 18-inch dolls with themed accessories and a similar play-driven positioning, making it a direct niche peer in the 18-inch doll format.
- Madame Alexander: Madame Alexander manufactures collectible and play dolls across multiple sizes, overlapping with Our Generation in themed doll collections and accessory ecosystems.
- Adora: Adora produces play dolls including18-inch dolls with accessories, directly comparable to Our Generation's core product format and price tier.
Broad incumbents
- Mattel (Barbie): Mattel is the dominant doll manufacturer with Barbie, American Girl, and other fashion-doll lines. While Barbie targets a different doll scale, Mattel's scale, retail relationships, and IP power make it the principal incumbent shaping the fashion-doll shelf.
- MGA Entertainment (LOL Surprise, Bratz): MGA Entertainment competes in fashion dolls via Bratz and leads the blind-box collectible trend with LOL Surprise. The surprise/collectible accessory format Our Generation is launching directly intersects with MGA's core growth engine.
- Hasbro: Hasbro is a diversified toy and games company that competes for toy retailer shelf space, gift-giving occasions, and licensing partnerships relevant to Our Generation's category.
- Spin Master: Spin Master is a diversified toy company known for collectibles, dolls, and play sets, competing in similar retail aisles and gifting occasions as Our Generation.
Emerging players
- Squishmallows (Jazwares): Squishmallows by Jazwares is a plush/collectible brand that competes for the same gifting occasions and shelf real estate as Our Generation's plush pets and surprise collectibles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
our generation dolls social profiles
Digital presenceour generation dolls financial estimates
Financial estimateRevenue estimate
Valuation estimate
our generation dolls leadership team
Management profileNumber of profiles
Profiles1 record
our generation dolls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
our generation dolls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about our generation dolls
What does our generation dolls do?
Our Generation Dolls is a doll brand owned by Maison Battat Inc. that designs, manufactures, and sells 18-inch play dolls together with an extensive line of coordinating doll clothing, accessories, themed playsets, and supporting children's books and activity products intended for imaginative, open-ended pretend play.
Is our generation dolls a public or private company?
our generation dolls is a private company. It is classified as corporate owned and is currently operating.
When was our generation dolls founded?
our generation dolls was founded in -1.
How does our generation dolls make money?
One revenue line is on record: physical toy products.
Who are our generation dolls's main competitors?
Direct peers on record are Journey Girls, American Girl, Maplelea, Madame Alexander and Adora. Broad incumbents are Mattel (Barbie), MGA Entertainment (LOL Surprise, Bratz), Hasbro and Spin Master. Squishmallows (Jazwares) is listed as an emerging player.
Does our generation dolls have an API?
No public API is recorded for our generation dolls.
What industry is our generation dolls in?
our generation dolls's product category is Children's Dolls and Playsets. Its primary akta.pro industry code is CRALAFAD, Dolls, Plush & Action Figures Retail. Its NAICS code is 33993 and its SIC code is 3942.