What russell peters packaging does

Russell Peters Packaging is a privately held packaging materials supplier founded in 1930, operating from a single business model that combines stock and custom packaging distribution. The company's product line spans exterior packaging (corrugated boxes and outer-container solutions) and interior packaging (bubble wrap, foam, and custom protective inserts), supplemented by a specialty services category for bespoke product requirements. Its technology is conventional physical packaging manufacturing and distribution: there is no software platform, no proprietary automation, and no disclosed specialty manufacturing process. The website (russellpeterspackaging.com) is a dated, minimally updated marketing presence with blog-style service pages dated as far back as March 2013, suggesting limited ongoing digital investment.

The company runs a direct, quote-based sales operation. All pricing is opaque and not publicly disclosed; prospective customers must submit a free-quote requests through the website, after which a sales representative (one named individual, Nancy, is referenced in customer testimonials) follows up. Billing is pay-as-you-go with no subscription, contract, or recurring structure disclosed. The customer base is composed of small-to-mid-sized U.S. manufacturers and product companies, with three named logos on the website: American Spoon Foods (food products), ALP Lighting (lighting), and RM Young Co. (manufacturing, with worldwide shipping). Each testimonial indicates multi-decade relationships, ranging from "many many years" to 30+ years.

Russell Peters Packaging's go-to-market is entirely sales-led, with the website as the sole marketing channel. There is no evidence of paid advertising, partnerships, distributor networks, e-commerce transactions, or any third-party validation such as industry awards, certifications, or trade press coverage. The company is independently operated with no disclosed parent, investor, or M&A activity, and operates only domestically with no stated international footprint despite a customer's worldwide shipping use case.

Name

russell peters packaging

Website

https://russellpeterspackaging.com

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Russell Peters Packaging is a privately held, U.S.-based packaging materials supplier founded in 1930 that provides stock and custom exterior and interior packaging (corrugated boxes, bubble, foam, custom inserts) to small and mid-sized manufacturers and product companies via a direct, quote-based sales model.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Polystyrene Foam Product Manufacturing (326140)

SIC

Paperboard Containers & Boxes (2650), Plastics Foam Products (3086)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Custom packaging materials
• Corrugated shipping boxes
• Protective packaging supplies
• Industrial packaging solutions
• Interior exterior packaging

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Materials Sales: The company generates revenue through the sale of stock packaging materials (corrugated boxes, bubble, foam) and custom packaging solutions for both interior and exterior applications. Sales are conducted through a quote-based request system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Russell Peters Packaging supplies stock and custom exterior and interior packaging materials — including corrugated boxes, bubble packaging, and foam packaging — to business customers. The company also provides speciality/custom packaging services for product-specific protection, presentation, and shipping requirements, operating via a quote-based sales model since 1930.

Product overview

Russell Peters Packaging is a packaging solutions provider established in 1930 offering a portfolio of stock and custom packaging products and services. The company provides exterior packaging solutions for outer-box protection, interior packaging materials including bubble, foam, and custom inserts for product cushioning, and specialty services for bespoke packaging needs. Their core product line includes stock corrugated boxes as well as custom packaging materials for inside or outside the box applications. The company operates as a single-service provider rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Packaging Packaging solutions designed for the outside of boxes and shipping containers to protect products during transit and storage, supplied to business customers requiring reliable shipping protection.
• Interior Packaging Packaging materials placed inside boxes to cushion and protect products during shipping, including foam, bubble, and custom inserts, supplied to businesses shipping fragile or value-sensitive goods.
• Speciality Services Custom packaging services tailored to specific industry or product requirements beyond standard stock solutions, providing bespoke protection, design, and presentation for individual customer needs.
• Stock Corrugated Boxes Standard pre-made corrugated cardboard boxes available for immediate use in packaging operations, sold to businesses for shipping and storage applications.
• Bubble Packaging Protective cushioning material made of air-filled bubbles used to protect fragile items during shipping, supplied to business customers with shipping operations.
• Foam Packaging Protective foam materials used for cushioning and securing items inside packaging containers, supplied to businesses shipping delicate or high-value products.
• Custom Packaging Materials Bespoke packaging solutions designed and manufactured to meet specific customer product dimensions and protection requirements, supplied to businesses needing tailored interior or exterior packaging.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Direct peers

• ULINE: ULINE is a leading North American distributor of shipping, industrial, and packaging materials — including corrugated boxes, bubble, foam, and custom packaging — selling via a catalog/quote model similar to Russell Peters Packaging and serving overlapping enterprise and SMB customers.
• Ranpak: Ranpak specializes in paper-based protective packaging and custom packaging solutions for shipping, directly overlapping with Russell Peters Packaging's interior packaging and custom materials offerings for shippers.
• IPS Packaging: IPS Packaging is a regional U.S. distributor of protective and industrial packaging materials (foam, bubble, corrugated, custom) — directly comparable in size, product mix, and sales-led distribution model to Russell Peters Packaging.

Broad incumbents

• Sealed Air: Sealed Air manufactures protective packaging including the BUBBLE WRAP brand, foam systems, and automated packaging machinery — overlapping directly with Russell Peters Packaging's bubble and foam packaging lines but at vastly larger global scale.
• Pregis: Pregis produces protective packaging solutions including foam, bubble, paper cushioning, and custom engineered packaging — competing with Russell Peters Packaging's interior cushioning and specialty custom packaging services.
• Packaging Corporation of America: PCA is a large U.S. manufacturer of corrugated packaging products, including shipping boxes and protective packaging — operating at the upstream manufacturer level that supplies into the same market Russell Peters Packaging serves.
• Greif: Greif is a global industrial packaging manufacturer producing corrugated, protective, and specialty packaging products, comparable in product scope (corrugated boxes, protective packaging) but at significantly larger enterprise scale.
• Smurfit Westrock: Formed from the WestRock–Smurfit Kappa merger, Smurfit Westrock is one of the world's largest paper and corrugated packaging producers, comparable to Russell Peters Packaging on product (corrugated boxes, paper-based packaging) but operating globally at massive scale.
• Pactiv Evergreen: Pactiv Evergreen manufactures foam and paper-based food and protective packaging products including polystyrene foam packaging, comparable to Russell Peters Packaging's foam packaging line though focused largely on foodservice end markets.
• Sonoco Products: Sonoco is a global diversified packaging manufacturer producing protective, industrial, and custom packaging solutions — overlapping with Russell Peters Packaging's protective interior/exterior packaging and custom design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about russell peters packaging