simple alien
Simple Alien is a privately held, founder-led unscripted production company that creates food and home-lifestyle television, branded storytelling, and motion graphics for major cable networks, streaming platforms, and multi-brand sponsors.
- Company typePrivate
- Founded-
- HeadquartersSouth Orange, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What simple alien does
Simple Alien is a privately held, founder-led media production company headquartered in South Orange, New Jersey, that creates unscripted television content, branded storytelling, and motion graphics for distribution across linear TV, streaming platforms, and social media. Its core production work spans documentaries, unscripted series, competition formats, and travelogues, with a specialization in food and home-lifestyle programming; flagship credits include Michael Symon's Cooking Out (60M+ views), Kitchen Cousins (39M+ views), Chewed UP (21M+ views), and BBQ USA, a 14-episode competition travelogue produced for Food Network that also yielded a six-episode repurposed series for Cooking Channel. The company's go-to-market is B2B and sales-led: it acquires clients through direct relationships with major television networks (Food Network, Cooking Channel) and streaming platforms (MAX), and supplements network revenue with multi-brand sponsored productions such as THE BUILD.TV, which integrates 30+ home improvement brands including Andersen Windows, Benjamin Moore, Kohler, Miele, Trane, and Lutron.
The business model is project-based professional services with ancillary licensing and sponsorship revenue. Simple Alien monetizes through (1) production fees negotiated per network/streaming contract, (2) branded content and sponsorship revenue from brand integrations and dedicated product videos, (3) event content production fees from organizers and sponsors seeking to extend event value, and (4) secondary multi-platform licensing from repurposed footage. Pricing is not publicly disclosed and varies by project scope, content format, platform distribution, and brand integration requirements. The company packages its approach through three proprietary methodology platforms—BRAND+ (seamless brand integration into narrative content), EVENT+ (transforming live events into ongoing content ecosystems), and CONTENT+ (repurposing single productions into multi-platform asset libraries)—alongside a third-party AI-produced podcast (Deep Dives) and a motion graphics/animation service line. The company is founder-owned with no disclosed institutional investors, funding rounds, or parent company, and reports no headcount in the available data despite an active production slate and 2024 platform expansion.
simple alien firmographics
Firmographics- Name
- simple alien
- Legal name
- Simple Alien, Inc.
- Website
- https://simplealien.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Simple Alien is a privately held, founder-led unscripted production company that creates food and home-lifestyle television, branded storytelling, and motion graphics for major cable networks, streaming platforms, and multi-brand sponsors.
- Ownership category
- akta.pro rank
simple alien industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Short-Form Animation (Shorts, Web Series) (MPADACAI)
- akta.pro secondary industry
- Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)
Keywords
Where simple alien is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
simple alien business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- TV/Streaming Production Contracts: Production fees from television networks and streaming platforms for unscripted series, documentaries, and original programming. Revenue is project-based with contracts negotiated per production.
- Branded Content and Sponsorships: Revenue from brand integrations, sponsorships, and branded content production. Brands pay for product placement, dedicated product videos, and extended brand exposure across multi-platform content ecosystems. Includes multi-brand partnerships like THE BUILD.TV with 30+ brand sponsors.
- Event Content Production: Production services for live events that extend into episodic series, documentary coverage, and product videos. Revenue from event organizers and their brand sponsors seeking to maximize content ROI from live experiences.
- Multi-Platform Content Licensing: Repurposing content across multiple platforms and distribution channels (Food Network, Cooking Channel, MAX, social media) maximizes ROI per production and generates secondary licensing revenue.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
simple alien product offering
Product offeringCore offering
Simple Alien is a media production company that creates unscripted content, branded storytelling, and motion graphics for television networks, streaming platforms, and consumer brand partners. It produces documentaries, competition series, and travelogues across food, lifestyle, and home-improvement verticals, and extends each production into multi-platform content ecosystems through proprietary BRAND+, EVENT+, and CONTENT+ methodologies.
Product overview
Simple Alien is a dynamic production company offering a multi-platform content ecosystem with three core service pillars (Unscripted, Brand Forward, and Motion GFX) and three content methodology platforms (BRAND+, EVENT+, and CONTENT+). The core services specialize in lifestyle content across Documentaries, Unscripted Series, Competition Formats, and Travelogues, with food and home lifestyle as key verticals. BRAND+ provides a collaborative branded content approach for brands and production companies. EVENT+ transforms live events into lasting media experiences with episodic content and sponsor integrations. CONTENT+ maximizes ROI by repurposing single productions into multiple assets across broadcast, social, and digital platforms. Additional offerings include the AI-produced Deep Dives podcast, The Build.TV home renovation series, and BBQ USA competition programming.
Differentiator
Problem solved
Functional benefit
Brands
- BRAND+: A branded content platform enabling seamless brand integration into engaging multi-platform content experiences.
- EVENT+
- CONTENT+
- Simple Alien's DEEP DIVES
Quantifiable outcome
- Branded content drives 86% higher brand recall than traditional pre-roll ads
- +5 more outcomes
Companies that use simple alien
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
simple alien technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature4 records
simple alien partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and secondary.
- Anthony CarrinocorePartnered with builder/designer Anthony Carrino to create THE BUILD.TV, a multi-platform home renovation series fully sponsored by over 30 brands. This flagship production showcases the BRAND+ methodology in action.
- Food NetworkcorePrimary network partner producing BBQ USA (14-episode competition travelogue) and other food-centric programming. Food Network licenses original content from Simple Alien for broadcast distribution.
- Cooking ChannelcoreNetwork partner utilizing repurposed content from Simple Alien productions. BBQ Across America (6-episode series) was created from unused BBQ USA footage for Cooking Channel distribution.
- MAXsecondaryStreaming platform distributing Simple Alien's BBQ competition content to subscribers on the Warner Bros. Discovery streaming service.
- Michael SymoncoreCelebrity chef collaborator on multiple high-profile shows including Cooking Out (60M+ views), BBQ USA (20M+ views), and the PIT MASTER VS CHEF event series. Represents a key talent partnership for food content production.
- Blues HogsecondaryBBQ sauce brand featured in PIT MASTER VS CHEF event content at the Daytona 500. Brand received product videos and content integration as part of the EVENT+ approach.
- Gateway Drums and SmokerssecondaryBBQ equipment brand integrated into PIT MASTER VS CHEF event content. Received product video deliverables and global content distribution through the EVENT+ platform.
- Brandt AgriculturesecondaryAgricultural brand sponsor in the PIT MASTER VS CHEF culinary competition series at the Daytona 500. Featured in product videos and extended content distribution.
- Memphis In MaysecondaryBBQ competition organization featured in the BBQ USA production. Partnership showcases American BBQ culture through competition travelogue format.
- Kansas City BBQ SocietysecondaryBBQ competition organization featured in BBQ USA content. Partnership provides authentic competition contexts for culinary storytelling.
- American RoyalsecondaryBBQ competition organization featured alongside other major BBQ organizations in BBQ USA programming.
- Andersen WindowscoreBrand partner in THE BUILD.TV home renovation series. Over 30 home improvement and building brands participate in this flagship branded content production.
- Benjamin MoorecorePaint brand partner in THE BUILD.TV branded content ecosystem featuring 30+ home improvement brands.
- KohlercoreKitchen and bath products brand integrated into THE BUILD.TV branded content series with extensive home improvement brand partnerships.
- MielesecondaryAppliance brand partner in THE BUILD.TV branded content ecosystem showcasing premium home products.
- TranesecondaryHVAC brand partner in the 30+ brand portfolio of THE BUILD.TV home renovation branded content.
- LutronsecondaryLighting control brand integrated into THE BUILD.TV branded content ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
simple alien competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
simple alien social profiles
Digital presencesimple alien financial estimates
Financial estimateRevenue estimate
Valuation estimate
simple alien leadership team
Management profileNumber of profiles
Profiles2 records
simple alien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
simple alien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about simple alien
What does simple alien do?
Simple Alien is a media production company that creates unscripted content, branded storytelling, and motion graphics for television networks, streaming platforms, and consumer brand partners. It produces documentaries, competition series, and travelogues across food, lifestyle, and home-improvement verticals, and extends each production into multi-platform content ecosystems through proprietary BRAND+, EVENT+, and CONTENT+ methodologies.
Is simple alien a public or private company?
simple alien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was simple alien founded?
simple alien was founded in -1.
Where is simple alien based?
simple alien is headquartered in South Orange, United States, in the North America region.
How does simple alien make money?
Four revenue lines are on record. TV/Streaming Production Contracts are the primary driver. The others are branded Content and Sponsorships, event Content Production and multi-Platform Content Licensing.
Does simple alien have an API?
No public API is recorded for simple alien.
What industry is simple alien in?
simple alien's product category is Media Production Services. Its primary akta.pro industry code is MPADACAI, Short-Form Animation (Shorts, Web Series), with a secondary code of THAHAOAB, Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery). Its NAICS code is 512110 and its SIC code is 7822.