sersana
Sersana is a privately held Mexican wellness company founded in 2016 that operates fitness studios, a video-on-demand platform, and an e-commerce wellness product shop across Mexico City, Guadalajara, and Querétaro, targeting women in peri/post-menopause and general wellness consumers through its proprietary Sersana Method.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What sersana does
Sersana is a privately held Mexican wellness company founded in 2016 that operates an integrated fitness and well-being platform across three Mexican metros — Mexico City (including the Polanco flagship), Guadalajara, and Querétaro. The company's offering is built around the proprietary Sersana Method and is organized into three core product pillars: Sersana Studios (in-person fitness classes with certified trainers), Sersana Home (a subscription-based video-on-demand streaming platform accessible at home.sersana.com), and Sersana Living (an e-commerce storefront selling proprietary training props, apparel, proteins, and supplements). These are supplemented by the Sersana Fest monthly membership program (with two tiers that automatically include Sersana Community Club access), the Recovery Zone service at the Polanco location, the Menofit Method program for women in peri- and post-menopause, and a content blog covering well-living topics.
The underlying technology is a multi-platform consumer wellness ecosystem combining physical studio operations, self-serve digital streaming, and direct-to-consumer e-commerce — a hybrid distribution model that allows Sersana to serve members both in-person and remotely. Sersana's business model relies on three recurring and transactional revenue streams: (1) monthly membership subscriptions through Sersana Fest, (2) subscription revenue from the Sersana Home VoD platform, and (3) e-commerce retail sales through the Sersana Living shop. Customer segments are segmented vertically, with the primary persona being women in peri/post-menopause seeking specialized programs and a secondary segment comprising general wellness consumers seeking certified-trainer-led fitness experiences. Distribution is single-country (Mexico), and the company employs content marketing, organic social media, and email newsletter acquisition to drive membership conversions.
sersana firmographics
Firmographics- Name
- sersana
- Legal name
- Sersana
- Website
- https://sersana.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Sersana is a privately held Mexican wellness company founded in 2016 that operates fitness studios, a video-on-demand platform, and an e-commerce wellness product shop across Mexico City, Guadalajara, and Querétaro, targeting women in peri/post-menopause and general wellness consumers through its proprietary Sersana Method.
- Ownership category
- akta.pro rank
sersana industry classification
Industry- Product category
- Boutique Fitness and Wellness
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)
Keywords
sersana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly membership plans (Sersana Fest memberships) providing access to classes and automatic inclusion in Sersana Community Club. Offers 2 different monthly membership tiers.
- Video on Demand Subscription: Home platform subscription for streaming workouts on-demand, enabling users to exercise at any time and location.
- E-commerce Retail (Sersana Living): Sale of proprietary training props, clothing, proteins, supplements, and wellness products through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sersana Fest Monthly Memberships (2 tiers available) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
sersana product offering
Product offeringCore offering
Sersana operates a holistic wellness platform built around the proprietary Sersana Method, selling in-person fitness classes at branded studios (Sersana Studios), a video-on-demand streaming subscription (Sersana Home), and proprietary wellness products such as training props, clothing, proteins, and supplements (Sersana Living). It complements these with monthly membership subscriptions (Sersana Fest), a specialized recovery space (Recovery Zone), and a menopause-targeted training program (Menofit Method).
Product overview
Sersana is a wellness and fitness platform offering a comprehensive method for life transformation. The portfolio consists of three core offerings: Sersana Studios (in-person fitness classes at studio locations with certified trainers), Sersana Home (Video on Demand platform for remote workouts), and Sersana Living/Shop (e-commerce for wellness products). These are supplemented by Sersana Fest (membership program), Recovery Zone (recovery facility at Polanco location), Menofit Method (specialized program for menopause stages), Sersana Blog (wellness content), and Sersana Community Club (community access). The platform targets the Mexican market with studios in Ciudad de México, Guadalajara, and Querétaro.
Differentiator
Problem solved
Functional benefit
Brands
- Sersana Studios: Fitness studios offering certified rockstar trainers, top studios, and various workout routines for different fitness needs.
- Sersana Home
- Sersana Living
- Sersana Fest
- Recovery Zone
- Menofit Method
Products and services
- Sersana Studios In-person fitness classes at branded studio locations in Mexico, featuring certified rockstar trainers, multiple class formats, and the Sersana Method. Users can purchase and reserve classes through studios.sersana.com.
- Sersana Home Video on Demand subscription platform allowing users to stream Sersana Method workouts anytime and anywhere to achieve fitness objectives with certified trainers.
- Sersana Living / Shop E-commerce store selling proprietary Sersana training props, clothing, proteins, supplements, and wellness products under the Sersana Living brand.
- Sersana Fest Memberships Monthly membership program offering two tiers that grant automatic inclusion in the Sersana Community Club alongside class and benefits access.
- Recovery Zone Specialized recovery space located at Sersana Polanco where users strengthen their body, release tension, and awaken vital energy.
- Menofit Method Comprehensive training and wellness program designed to support women during peri-menopause and post-menopause stages.
- Sersana Community Club Community membership bundled with Sersana Fest, providing access to the Sersana community network for member engagement and retention.
Companies that use sersana
Customer profileSegments2 records
Ideal customer profiles2 records
sersana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
sersana partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
sersana competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
sersana social profiles
Digital presencesersana financial estimates
Financial estimateRevenue estimate
Valuation estimate
sersana leadership team
Management profileNumber of profiles
sersana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sersana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sersana
What does sersana do?
Sersana operates a holistic wellness platform built around the proprietary Sersana Method, selling in-person fitness classes at branded studios (Sersana Studios), a video-on-demand streaming subscription (Sersana Home), and proprietary wellness products such as training props, clothing, proteins, and supplements (Sersana Living). It complements these with monthly membership subscriptions (Sersana Fest), a specialized recovery space (Recovery Zone), and a menopause-targeted training program (Menofit Method).
Is sersana a public or private company?
sersana is a private company. It is classified as unknown and is currently operating.
When was sersana founded?
sersana was founded in 2016.
How does sersana make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are video on Demand Subscription and E-commerce Retail (Sersana Living).
Does sersana have an API?
No public API is recorded for sersana.
What industry is sersana in?
sersana's product category is Boutique Fitness and Wellness. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 51621 and its SIC code is 7997.