mittelstand 4.0-kompetenzzentrum kommunikation

Name

mittelstand 4.0-kompetenzzentrum kommunikation

Legal name

Mittelstand-Digital Zentrum Zukunftskultur

Website

https://kompetenzzentrum-kommunikation.de

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: The organization is fully funded by the Bundesministerium für Wirtschaft und Energie (BMWI) / Bundesministerium für Wirtschaft und Klimaschutz (BMWK) through the Mittelstand-Digital funding program. All support offerings are provided free of charge to SMEs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mittelstand 4.0-Kompetenzzentrum Kommunikation (operating as Mittelstand-Digital Zentrum Zukunftskultur) is a federally funded consortium project that helps German small and medium-sized enterprises (SMEs) adopt AI and digital technologies through free workshops, methodology tools, consulting sessions, and hands-on practice projects. It delivers methodology tools such as the KI-Readiness Check, KI-Use Case Canvas, Green Prompting Guide, and AI Policy Template, complemented by training programs, barcamps, podcasts, and direct consulting engagements across printing, engineering, crafts, and creative industry verticals.

Product overview

Mittelstand-Digital Zentrum Zukunftskultur is a federally-funded digital transformation center that offers a portfolio of consulting services, methodology tools, and educational resources to help SMEs adopt AI and digital technologies. The core offerings include the KI-Readiness Check assessment tool for evaluating AI maturity, the KI-Use Case Canvas for strategic AI planning, and various guides such as the Green Prompting Guide and AI Policy Template. These are complemented by practical services including hands-on workshops, training programs, and collaborative practice projects where companies work with the center's AI trainers to develop structured AI implementation approaches. The center also produces educational content through podcasts, publications, and events like the AI Barcamp and 'Try Me! KI-Demonstratoren' format.

Differentiator

Problem solved

Functional benefit

Brands

• KI-Trainer*innen: AI training and consulting services provided by specialized AI trainers within the center
• Build Green
• ChatBot M.A.N.F.R.E.D.

Products and services

• KI-Readiness Check (KIRC) A 20-minute self-service assessment tool that helps SMEs determine their AI maturity level and receive tailored recommendations for AI implementation.
• KI-Use Case Canvas A strategic planning canvas that helps SMEs identify meaningful AI potentials and guide implementation from concept to execution, used within consulting engagements.
• Green Prompting Guide A guide supporting responsible use of generative AI applications by integrating sustainable digitalization into daily routines through energy-efficient prompting strategies, co-authored by Susann Feuerschütz and Gerrit Neuhaus.
• KI-Richtlinie (AI Policy Template) A template for creating company-internal AI guidelines that express professionalism, care, and organizational stance on responsible AI usage.
• KI im Marketing Toolkit A toolkit of resources for using AI as a smart marketing assistant for compelling texts, efficient content planning, and optimized brand communication.
• Workshops and Training Programs Interactive workshops and training programs delivered directly to SMEs covering AI use cases, generative AI tools, storytelling, and digital responsibility, delivered by AI trainers (KI-Trainer*innen) of the center.
• Practice Projects (Praxisbeispiele) Collaborative AI application projects in which SMEs work alongside the center's AI trainers to develop structured approaches to AI implementation across functions such as quality assurance, production planning, marketing, and knowledge management.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Netzwerk Mittelstand-DigitalcoreStrategic or Co-development PartnerThe center belongs to the nationwide Mittelstand-Digital network that supports digitalization in SMEs. Collaborates with other Mittelstand-Digital centers across Germany for joint projects and knowledge sharing.
• BSP Business and Law SchoolcoreStrategic or Co-development PartnerConsortium lead (Konsortialleitung) for the Mittelstand-Digital Zentrum Zukunftskultur. Located at Calandrellistraße 1-9, 12247 Berlin. Managed by Prof. Dr. Thomas Thiessen.
• Hochschule DarmstadtcoreStrategic or Co-development PartnerConsortium partner represented by Prof. Dr. Pia Sue Helferich at Mediencampus, Max-Planck-Straße 2, Dieburg. Contributes expertise in media and digital communication.
• Hochschule für nachhaltige Entwicklung Eberswalde (HNEE)coreStrategic or Co-development PartnerConsortium partner represented by Susann Feuerschütz at Schicklerstraße 5, Eberswalde. Contributes expertise in sustainability and sustainable development.
• FTK – Forschungsinstitut für Telekommunikation und Kooperation e. V.coreStrategic or Co-development PartnerConsortium partner at Wandweg 3, Dortmund. Provides technical expertise and handles website technical management. Contact: Holger Schneider, Karsten Höft.
• Mittelstand-Digital Zentrum SpreelandminorStrategic or Co-development PartnerCollaborated on workshop about AI in marketing and sales for the printing industry network MPP eG.
• Mittelstand-Digital Zentrum HandwerkminorStrategic or Co-development PartnerCollaborated on workshop about process and offer automation for the printing industry network MPP eG.
• Mittelstand-Digital Zentrum Ländliche RegionenminorStrategic or Co-development PartnerJointly supported Jungdruck GmbH with workshops on AI applications in production and quality assurance.
• Mittelstand-Digital Zentrum BerlinminorStrategic or Co-development PartnerProvided overview of AI tools for the workplace shared with supported companies.
• Mittelstand-Digital Zentrum ChemnitzminorStrategic or Co-development PartnerCo-organizer of the Legal Disruption Conference 2025 on Legal Tech and Metaverse, with AI-trainer Ines Tacke presenting on AI in justice.
• Mittelstand-Digital Zentrum HamburgminorStrategic or Co-development PartnerCo-organizer of Try Me! KI-Demonstratoren events for crafts businesses.
• Verband Druck und Medien Nord-West e.V.minorChannel Partner/ Reseller/ DistributorIndustry association that connected Jungdruck GmbH to the center's AI support services.
• Institute for Digital Transformation & Innovation (IDTI) der BSP Business and Law SchoolminorStrategic or Co-development PartnerCo-organizer of the Legal Disruption Conference 2025 with BSP.

Scale indicators4 records

Direct peers

• Mittelstand-Digital Zentrum Kaiserslautern: Fellow Mittelstand-Digital center funded by BMWI/BMWK offering free AI and digitalization workshops to SMEs. Operates the shared KI-Readiness Check (KIRC) tool, making it the closest functional peer in the same federal network.
• Mittelstand-Digital Zentrum Handwerk: Sister center in the Mittelstand-Digital network focused on craft and trades SMEs. Offers comparable free workshops, AI training, and demonstrator events, directly overlapping with the center's Handwerk customer segment.
• Mittelstand-Digital Zentrum Berlin: Berlin-based Mittelstand-Digital center providing free AI and digital transformation support to SMEs. Co-delivered workshops and AI tool overviews with the subject center.
• Mittelstand-Digital Zentrum Chemnitz: Chemnitz Mittelstand-Digital center, co-organizer of the Legal Disruption Conference 2025 with the subject center. Provides overlapping SME AI readiness and transformation programming.
• Mittelstand-Digital Zentrum Hamburg: Hamburg-based Mittelstand-Digital center, co-organizer of the 'Try Me! KI-Demonstratoren' events for crafts businesses with the subject center. Same funding model and SME target.
• Mittelstand-Digital Zentrum Ländliche Regionen: Rural-regions Mittelstand-Digital center. Jointly supported Jungdruck GmbH with workshops on AI in production and quality assurance, overlapping directly in the printing/manufacturing SME vertical.
• Mittelstand-Digital Zentrum Spreeland: Spreeland Mittelstand-Digital center. Co-delivered a workshop on AI in marketing and sales for the printing network MPP eG with the subject center.

Broad incumbents

• Bundesverband mittelständische Wirtschaft (BVMW): Germany's largest SME business association, advocating for and supporting the Mittelstand. Comparable in serving SME audiences but as a broad lobby/membership body rather than an AI/digitalization delivery center.
• Deutscher Industrie- und Handelskammertag (DIHK): Umbrella organization of the German Chambers of Industry and Commerce (IHKs), which run extensive SME advisory and training programs on digitalization, AI, and innovation. Overlaps in SME support scope but is a statutory institution rather than a project-based center.

Others

• Fraunhofer IAO: Applied research institute focused on organizational transformation, digital business models, and AI adoption in enterprises. Comparable as a publicly funded applied-research provider of SME/enterprise digitalization support, though with a broader industry and corporate client base.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@digitalzentrum-zukunftskultur
• LinkedInlinkedin.com/company/zukunftskultur

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mittelstand 4.0-kompetenzzentrum kommunikation