mountain planet
Mountain Planet is an Australian online marketplace that connects mountain travelers with verified adventure guides, offering a global encyclopedia of 27,000+ mountains, guided-tour bookings across all major ranges, and editorial content for climbers worldwide.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What mountain planet does
Mountain Planet is an Australian-incorporated (Mountain Planet Pty Ltd.) online marketplace and content platform serving mountaineers, trekkers, and adventure travelers worldwide. The platform combines a geo-informational encyclopedia of more than 27,000 mountains (with one source citing 100,000+ published mountains and verified routes across all major ranges including the Andes, Alps, Himalaya, Caucasus, and Atlas) with a curated guide-tour marketplace, a long-form magazine, equipment rentals, and community features such as guide profiles and climbing resumes. Its go-to-market is direct-to-consumer through its website and a dedicated guided-tour booking subdomain, monetizing via transaction fees on guided bookings (listings span $90 day-trips to $52,000 elite expeditions such as Everest) and advertising/promoted content in its magazine. Founded and led by Sergey Kofanov, a twice-Everest summiteer and recipient of the American Golden Piton and European Grolla d'Or awards, the company differentiates on the depth of its content database, the breadth of its global mountain coverage, and the credibility of its founder as an expedition leader.
mountain planet firmographics
Firmographics- Name
- mountain planet
- Legal name
- Mountain Planet Pty Ltd.
- Website
- https://mountainplanet.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Mountain Planet is an Australian online marketplace that connects mountain travelers with verified adventure guides, offering a global encyclopedia of 27,000+ mountains, guided-tour bookings across all major ranges, and editorial content for climbers worldwide.
- Ownership category
- akta.pro rank
mountain planet industry classification
Industry- Product category
- Adventure Travel Marketplace
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Recreational Goods Rental (532284)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
Keywords
mountain planet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Guided Tour Bookings: Mountain Planet acts as a marketplace connecting adventure guides with outdoor enthusiasts, taking commission or transaction fees from bookings of guided tours, treks, and expeditions. The platform facilitates bookings across 79+ guided tours and connects users with local adventure providers.
- Advertising and Featured Content: Revenue generated from featured collections, promotional articles, and destination marketing within the magazine section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beginner-friendly mountain adventures |
| Unit Pricing | Pay-as-you-go | Intermediate climbing expeditions |
| Unit Pricing | Pay-as-you-go | Advanced and expedition-level climbs |
| Unit Pricing | Pay-as-you-go | 7 Summits complete program |
| Unit Pricing | Pay-as-you-go | Freeride and ski touring experiences |
| Unit Pricing | Pay-as-you-go | Trekking packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
mountain planet product offering
Product offeringCore offering
Mountain Planet operates an online marketplace and information platform that connects individual outdoor enthusiasts with verified adventure guides for guided climbs, treks, expeditions, and equipment rentals worldwide. The offering is anchored by a global mountain encyclopedia covering 27,000+ mountains and a booking system that lists 79+ guided tours across all seven continents. Curated adventure collections, an editorial magazine, and gear-rental listings supplement the core marketplace.
Product overview
Mountain Planet is a platform for mountain travel serving as the ultimate guide to mountains worldwide. The platform combines a comprehensive mountain encyclopedia (27,000+ mountains), a marketplace for guided tours and expeditions, curated adventure collections (including 7 Summits programs, beginner trips, and trekkings), editorial content through Mountain Magazine, equipment rental services, and a social community connecting guides with outdoor enthusiasts. The core offering centers on the encyclopedia database paired with the guided tours marketplace, supplemented by content, gear rental, and community features.
Differentiator
Problem solved
Functional benefit
Companies that use mountain planet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
mountain planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
mountain planet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Russian Mountain Guides Association (RMGA)coreMountain Planet has established a partnership with the Russian Mountain Guides Association (RMGA), with logo displayed on partner page. The association represents certified mountain guides in Russia and contributes expertise to Mountain Planet's guide verification and quality standards.
- Kyrgyzstan Mountain Guides AssociationcoreMountain Planet partnered with the Kyrgyzstan Mountain Guides Association to connect adventure seekers with certified local guides in Kyrgyzstan's mountain regions.
- Andalusian Association of Mountain Guides (AAGGM)minorPartnership between Mountain Planet and the Andalusian Association of Mountain Guides to promote guided mountain adventures in the Andalusian region.
- Death Zone Freeride TeamminorMountain Planet featured the Death Zone Freeride team in a Broad Peak expedition, showcasing elite mountaineers who ascend 8-thousanders without bottled oxygen and ski descent from the summit.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
mountain planet competitors and assessment
Company assessmentDirect peers
- Alpine Ascents International: US-based guiding company offering Everest, Denali, Rainier, and technical mountaineering expeditions. Comparable as a vertically integrated mountain guide operator serving similar premium customers across overlapping destinations.
- Adventure Consultants: New Zealand-based guided mountaineering outfitter running expeditions to Everest, Denali, Vinson, and the 7 Summits. Directly comparable to Mountain Planet's guided expedition offering with similar premium price points and global high-altitude destinations.
- International Mountain Guides: Washington-based guide service operating on Rainier, Denali, Everest, and Aconcagua. Direct peer as a multi-destination guided mountaineering outfitter with similar expedition product mix.
- Jagged Globe: UK mountaineering company offering guided expeditions worldwide including Everest and 7 Summits programs. Comparable as a premium expedition outfitter with overlapping global destinations and pricing tiers.
- Alpenglow Expeditions: California-based guided mountaineering outfitter offering global expeditions including Everest and the 7 Summits. Directly comparable on guided expedition product, premium price points, and beginner-to-expert segmentation.
- Mountain Madness: Seattle-based guiding company offering expeditions to Everest, Denali, Aconcagua and technical climbs. Direct peer on guided mountain expeditions and skill-level segmentation.
- American Alpine Institute: US-based guide service offering mountaineering courses and expeditions globally. Comparable as a multi-destination guided mountaineering and skills-training operator.
Broad incumbents
- REI Adventures: REI Co-op's adventure travel arm offering guided hiking, trekking, and mountaineering trips worldwide. Comparable as a broader incumbent in guided adventure travel with greater brand recognition and customer base, though less specialized in premium mountaineering.
- Intrepid Travel: Global tour operator offering small-group adventure travel across 100+ countries. Comparable as a broader adventure travel incumbent that competes for trekking and adventure tour bookings, but at lower altitude/skill intensity than Mountain Planet.
Emerging players
- Komoot: Europe-based outdoor route-planning platform with extensive trail/mountain data and community content. Comparable as an emerging content-and-community platform in the outdoor adventure category, though more focused on hiking/cycling than guided expedition booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
mountain planet social profiles
Digital presencemountain planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
mountain planet leadership team
Management profileNumber of profiles
Profiles1 record
mountain planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mountain planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mountain planet
What does mountain planet do?
Mountain Planet operates an online marketplace and information platform that connects individual outdoor enthusiasts with verified adventure guides for guided climbs, treks, expeditions, and equipment rentals worldwide. The offering is anchored by a global mountain encyclopedia covering 27,000+ mountains and a booking system that lists 79+ guided tours across all seven continents. Curated adventure collections, an editorial magazine, and gear-rental listings supplement the core marketplace.
Is mountain planet a public or private company?
mountain planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mountain planet founded?
mountain planet was founded in -1.
How does mountain planet make money?
Two revenue lines are on record. Guided Tour Bookings are the primary driver. The others are advertising and Featured Content.
Who are mountain planet's main competitors?
Direct peers on record are Alpine Ascents International, Adventure Consultants, International Mountain Guides, Jagged Globe, Alpenglow Expeditions, Mountain Madness and American Alpine Institute. Broad incumbents are REI Adventures and Intrepid Travel. Komoot is listed as an emerging player.
Does mountain planet have an API?
No public API is recorded for mountain planet.
What industry is mountain planet in?
mountain planet's product category is Adventure Travel Marketplace. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 56152.