novy nederland
Novy NV is a Belgian premium kitchen appliance manufacturer specializing in silent cooker hoods, venting hobs, induction cooktops, and designer lighting, serving residential customers and kitchen specialists across 15+ countries through an authorized dealer network. Since 2021, it has operated as a subsidiary of Middleby Corporation.
- Company typePrivate
- Founded1907
- HeadquartersRotterdam, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What novy nederland does
Novy Nederland (legal entity NOVY NV, headquartered in Kuurne, Belgium) is a premium kitchen appliance manufacturer specializing in cooker hoods, venting hobs (induction cooktops with integrated extraction), standalone induction hobs, and designer lighting. Founded in 1907 and producing extractor hoods since 1965, the company pioneered and patented peripheral extraction technology (randafzuiging) more than 50 years ago. Its product portfolio is built around three design and engineering pillars: silent operation, powerful source-level extraction, and minimalist aesthetics. Core enabling technologies include InTouch (inter-appliance communication between Novy hobs and hoods), Gesture Control for lighting, Monoblock carbon recirculation filters (3–5 year lifespan), and EcoSmart energy-efficient motors and LED lighting that achieve up to 85% energy reduction with Energy Class A or A+ ratings.
Novy operates a sales-led, channel-based go-to-market model, distributing exclusively through an authorized network of Premium Innovation Partners, kitchen retailers, electronics stores, installation technicians, and light studios across more than 15 countries spanning Europe, plus Australia, Israel, and the United States. Products are positioned at premium price points (cooker hoods €1,949–€5,725; venting hobs €2,449–€5,725; designer lighting €849–€1,899) with revenue generated predominantly through one-time hardware sales supplemented by recirculation accessories, remote motors, and after-sales service. Primary customer segments are residential kitchen owners seeking premium built-in appliances, kitchen designers and architects specifying integrated solutions, and the channel retailers themselves. Since 2021, Novy has operated as a wholly-owned subsidiary of Middleby Corporation, retaining its brand identity, Belgian manufacturing footprint in Kuurne, and regional subsidiaries in Germany (Novy GmbH) and France (Novy S.A.S.).
novy nederland firmographics
Firmographics- Name
- novy nederland
- Legal name
- NOVY NV
- Website
- https://novynederland.nl
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Short description
- Novy NV is a Belgian premium kitchen appliance manufacturer specializing in silent cooker hoods, venting hobs, induction cooktops, and designer lighting, serving residential customers and kitchen specialists across 15+ countries through an authorized dealer network. Since 2021, it has operated as a subsidiary of Middleby Corporation.
- Ownership category
- akta.pro rank
novy nederland industry classification
Industry- Product category
- Premium Kitchen Appliances
- NAICS
- Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
Keywords
Where novy nederland is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
novy nederland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Cooker Hoods: One-time purchase of premium extractor hoods ranging from ceiling units to built-in, wall-mounted, and island-mounted models
- Hardware Sales - Venting Hobs: One-time purchase of induction cooktops with integrated extraction (Novy Panorama, Easy, Up, One series)
- Hardware Sales - Induction Hobs: One-time purchase of induction cooktops including Pro, Power, and Undercover (invisible cooktop) models
- Hardware Sales - Designer Lighting: One-time purchase of Novy Pendant, Shelf, and Wall lighting products with gesture control features
- Accessories: Recirculation accessories, grease filters, remote motors, installation accessories, maintenance accessories, and hob accessories
- After-sales Service: Technical support and after-sales service for installed Novy appliances
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level extractor hoods (Pureline Compact, built-in models) |
| One time/ perpetual license | Pay-as-you-go | Mid-range extractor hoods (Pureline Pro, Cloud, Mood) |
| One time/ perpetual license | Pay-as-you-go | Premium extractor hoods (Phantom, Vision, Specialty) |
| One time/ perpetual license | Pay-as-you-go | Venting hobs - Easy series |
| One time/ perpetual license | Pay-as-you-go | Venting hobs - Panorama series |
| One time/ perpetual license | Pay-as-you-go | Venting hobs - Up series |
| One time/ perpetual license | Pay-as-you-go | Induction hobs - Power and Pro series |
| One time/ perpetual license | Pay-as-you-go | Designer lighting - Pendant |
| One time/ perpetual license | Pay-as-you-go | Designer lighting - Wall |
| One time/ perpetual license | Pay-as-you-go | Designer lighting - Shelf |
| One time/ perpetual license | Pay-as-you-go | Recirculation accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
novy nederland product offering
Product offeringCore offering
Novy designs, develops, and manufactures premium kitchen appliances — primarily cooker hoods, venting hobs, induction cooktops, and designer lighting — in Kuurne, Belgium. The portfolio emphasizes silent operation, efficient peripheral extraction, and minimalist design, sold exclusively through an authorized dealer network of kitchen retailers, electronics stores, light studios, and installers across 15+ countries.
Product overview
Novy is a Belgian manufacturer specializing in premium kitchen appliances, primarily cooker hoods (dampkappen), venting hobs (kookplaten met afzuiging), induction hobs, and designer lighting. The product portfolio centers on the core value proposition of silent, powerful extraction combined with minimalist design. The cooker hood range includes ceiling-mounted units (Pureline Pro, Pureline Compact, Cloud, Mood), built-in, wall-mounted, island-mounted, and telescopic models. The venting hob line features integrated downdraft extraction with the Panorama (adjustable tower), Easy (extra-large surface), Up (compact), and One models. Induction hobs include the Pro and Power variants plus the innovative Undercover invisible cooktop. The design lighting collection encompasses Pendant (pendant lamps), Shelf (wall shelves with integrated lighting), and Wall (worktop lighting), all featuring gesture control technology. Key enabling technologies include InTouch (appliance-to-appliance communication), peripheral extraction (aerodynamic extraction around the perimeter), and EcoSmart energy efficiency. The company has been producing extractor hoods since 1965 and was acquired by Middleby Corporation in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Novy Pureline Pro (Ceiling Cooker Hood)
- Novy Pureline Compact (Ceiling Cooker Hood)
- Novy Cloud (Ceiling Cooker Hood)
- Novy Mood (Island Cooker Hood)
- Novy Panorama (Venting Hob)
- Novy Easy (Venting Hob)
- Novy Up (Venting Hob)
- Novy One (Venting Hob)
- Novy Pro (Induction Hob)
- Novy Power (Induction Hob)
- Novy Undercover (Invisible Induction Hob)
- Novy Pendant (Designer Lighting)
- Novy Shelf (Designer Lighting)
- Novy Wall (Designer Lighting)
- Recirculation Accessories
- Remote Motors
Quantifiable outcome
- Up to 85% less energy consumption with EcoSmart models
- +1 more outcomes
Companies that use novy nederland
Customer profileSegments3 records
Ideal customer profiles2 records
novy nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
novy nederland partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
novy nederland competitors and assessment
Company assessmentDirect peers
- Bora: German manufacturer specializing in premium cooktop-extractor systems (venting hobs). Bora is the most direct head-to-head competitor to Novy's Panorama, Easy, and Up product lines in the integrated downdraft extraction category.
- Elica: Italian global leader in cooker hoods and kitchen ventilation. Elica competes directly with Novy across ceiling, wall-mounted, and built-in extractor hoods, and is a direct comparable in the premium European hood segment.
- Faber: Italian cooker hood manufacturer with strong European presence. Faber is a direct comparable on extraction-hood product portfolio, dealer distribution, and premium positioning.
- Falmec: Italian premium cooker hood brand with design-led positioning similar to Novy. Falmec is a direct peer in the premium designer-extractor category and competes in the same European kitchen-specialist dealer channel.
- Best (by Franke): Franke's premium cooker hood brand. Best is a direct competitor in built-in and integrated extractor hoods and shares Novy's dealer-led European distribution model.
- Gutmann: German premium cooker hood specialist. Gutmann is a direct peer in the high-end extractor hood category, particularly for ceiling and island hoods sold through kitchen specialists.
Broad incumbents
- Miele: German premium household appliance manufacturer with a complete kitchen range including cooker hoods, induction hobs, and venting hobs. Miele is a broad incumbent that overlaps with Novy in premium kitchens but is much larger and more diversified.
- Bosch Home Appliances: BSH Hausgeräte's flagship brand, one of Europe's largest appliance manufacturers. Bosch competes with Novy across hobs, hoods, and integrated cooking solutions, but at a much broader price range and scale.
- Siemens Home Appliances: Premium BSH brand offering hoods, hobs, and venting hob solutions. Comparable to Novy on premium kitchen positioning but with dramatically broader product and geographic reach.
- Gaggenau: BSH ultra-premium kitchen brand. Gaggenau is a high-end comparable in built-in cooking and ventilation, competing with Novy in the designer/specifier channel for premium kitchens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
novy nederland social profiles
Digital presencenovy nederland compliance and trust
Trust signalCompliance2 records
novy nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
novy nederland leadership team
Management profileNumber of profiles
Profiles1 record
novy nederland subsidiaries and ownership
Company hierarchySubsidiaries2 records
novy nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
novy nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about novy nederland
What does novy nederland do?
Novy designs, develops, and manufactures premium kitchen appliances — primarily cooker hoods, venting hobs, induction cooktops, and designer lighting — in Kuurne, Belgium. The portfolio emphasizes silent operation, efficient peripheral extraction, and minimalist design, sold exclusively through an authorized dealer network of kitchen retailers, electronics stores, light studios, and installers across 15+ countries.
Is novy nederland a public or private company?
novy nederland is a private company. It is classified as corporate owned and is currently operating.
When was novy nederland founded?
novy nederland was founded in 1907.
Where is novy nederland based?
novy nederland is headquartered in Rotterdam, Netherlands, in the Europe region.
How does novy nederland make money?
Six revenue lines are on record. Hardware Sales - Cooker Hoods are the primary driver. The others are hardware Sales - Venting Hobs, hardware Sales - Induction Hobs, hardware Sales - Designer Lighting, accessories and after-sales Service.
Who are novy nederland's main competitors?
Direct peers on record are Bora, Elica, Faber, Falmec, Best (by Franke) and Gutmann. Broad incumbents are Miele, Bosch Home Appliances, Siemens Home Appliances and Gaggenau.
Does novy nederland have an API?
No public API is recorded for novy nederland.
What industry is novy nederland in?
novy nederland's product category is Premium Kitchen Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves). Its NAICS code is 3352 and its SIC code is 3630.