bilman bus

What bilman bus does

Bilman Bus (legal entity BILMAN BUS SL) is a privately held Spanish intercity bus operator headquartered in Basauri, Bizkaia, with an operations support office in Olaberria, Gipuzkoa. The company provides regular passenger transport services across Spain, connecting northern cities (Bilbao, Logroño, Pamplona, San Sebastián, Santander, Vitoria, Tudela) with Mediterranean coastal destinations (Benidorm, Valencia, Alicante, Murcia, Cartagena, Torrevieja, Santa Pola, San Pedro del Pinatar, Santiago de la Ribera, Los Alcázares, La Manga del Mar Menor, Gandía, Cullera). It operates a modern Smartbus fleet equipped with free WiFi, air conditioning, USB chargers at each seat, reclining seats, individual headphone audio, and the proprietary INMEDIABUS video-on-demand streaming system accessed via passenger mobile devices. The company also runs the Lurraldebus regional concession in the Goierri area of Gipuzkoa, with nine regional routes plus a night bus (GO41G).

Revenue is generated primarily through passenger ticket sales distributed across multiple channels: a proprietary web platform (web.bilmanbus.es), a mobile app, station ticket offices at 25+ locations, and authorized travel agencies. Pricing is dynamic, varying by route, date, and booking lead time, with discounts for seniors (20%), children (20–50%), large families (20–50%), and youth, alongside the national Abono Único pass (€60, €30 for youth) and multiviaje multi-trip discount passes. Secondary revenue streams include package and parcel shipments (Paquetería, max 1.40m sides and 20kg, €1/day storage fee after 24 hours) and fees for extra luggage and bicycles beyond the standard 2-bag/30kg free allowance. The company is a beneficiary of EU Next Generation modernization funding under Real Decreto 902/2022 for fleet and operational modernization. No external investors, subsidiaries, M&A activity, or disclosed revenue figures are present in the source material. The ownership structure is private and not publicly disclosed.

Name

bilman bus

Legal name

BILMAN BUS SL

Website

https://bilmanbus.es

Company type

Private

Operating status

Operating

Short description

Bilman Bus is a Spanish intercity bus operator providing scheduled passenger transport connecting northern Spain (Bilbao, Logroño, Pamplona) with Mediterranean coastal cities (Benidorm, Valencia, Alicante), serving individual leisure travelers, regional commuters, and small-parcel shippers via a 25+ station network and digital booking platform.

Ownership category

akta.pro rank

Product category

Intercity Bus Passenger Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Interurban and Rural Bus Transportation (4852), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

National Intercity Coach Operators (Scheduled Network) (THAIADAA)

akta.pro secondary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

Keywords

• Intercity bus transport
• Passenger coach services
• Online ticket booking
• Regional bus operations
• Parcel delivery service

Headquarters

HQ city

Basauri

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Ticket Sales: Core revenue from selling bus tickets for long-distance routes across Spain, including routes like Bilbao-Benidorm, Logroño-Benidorm, Pamplona-Benidorm, and Logroño-Valencia. Tickets can be purchased online, through the app, at station ticket offices, or through authorized travel agencies.
2. Package/Parcel Service: Revenue generated from transporting packages and parcels between towns along bus routes, subject to size and weight restrictions (max 1.40m sides, 20kg)
3. Extra Luggage and Sports Equipment: Fees charged for transporting bicycles, large items, and excess luggage beyond the free 2-baggage allowance (30kg total)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bilman Bus operates regular intercity passenger coach services connecting northern Spanish cities (Bilbao, Logroño, Pamplona, San Sebastián) with Mediterranean destinations (Benidorm, Valencia, Alicante), using a modern Smartbus fleet with onboard WiFi, USB charging, air conditioning, and an INMEDIABUS entertainment system. The company sells tickets through its website, mobile app, 25+ station ticket offices, and authorized travel agencies, and additionally offers a package/parcel delivery service along its routes and a Lurraldebus regional service in Gipuzkoa.

Product overview

Bilman Bus operates as a unified intercity bus transportation service offering regular routes across Spain with a modern fleet branded as Smartbus. The core offering centers on passenger transport with integrated digital services including an online ticket booking platform, the Inmediabus entertainment system, and a regional Lurraldebus service in the Goierria area. Additional services include package delivery (paquetería), a travel blog, and a job board. The company connects major cities including Bilbao, Valencia, Benidorm, Logroño, Pamplona, and San Sebastián.

Differentiator

Problem solved

Functional benefit

Brands

• Lurraldebus: Regional bus service operated in the Goierri area of Gipuzkoa province (Basque Country), covering local routes including GO01 Zaldibia-Zegama, GO03 Beasain-Lazkao, GO04 Legorreta-Ataun, GO05 Lazkao-Zumarraga Hospital, GO06 Gabiria-Ezkio-Itsaso, GO21E Altzaga-Arama, GO22E Mutiloa-Zerain, GO23E Gaintza, and GO41G Night Bus.

Products and services

• Bilman Bus Intercity Coach Service
• Lurraldebus Regional Service Regional bus service operating in the Goierri area of Gipuzkoa, Spain, covering multiple lines including GO01 (Zaldibia-Zegama), GO03, GO04, GO05, GO06, GO21E, GO22E, GO23E, and night bus GO41G, providing local and inter-municipal transportation.
• Smartbus Fleet Service Concept Branded fleet experience offering free WiFi, air conditioning, USB chargers at each seat, reclinable seats, and entertainment systems for comfortable long-distance travel aboard Bilman Bus intercity services.
• INMEDIABUS Onboard Entertainment Video-on-demand streaming system allowing passengers aboard Smartbus vehicles to access music, documentaries, films, and series on their personal mobile devices via the onboard WiFi network.
• Online Ticket Booking Platform Web-based platform for purchasing, managing, and modifying Bilman Bus tickets online, with support for digital tickets, QR codes, and integration with the Bilman Bus mobile app for boarding.
• Package Delivery Service (Paquetería) Parcel shipping service transporting packages between towns along Bilman Bus intercity routes, subject to dimensional and weight limits (max 1.40m sides, 20kg) and a €1/day storage fee for parcels not collected within 24 hours of arrival.
• Abono Único State Transport Pass Flat-rate ticket allowing travel across the entire Spanish state transport network for €60, with a 50% discount (€30) available for young travelers. Purchasable online through the Bilman Bus digital platform.

Quantifiable outcome

• Free luggage allowance of 2 bags up to 30kg total
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves12 records

Expansion highlights8 records

Broad incumbents

• Alsa: Spain's largest intercity and international coach operator, operating the dominant national scheduled bus network out of Bilbao, Madrid, and other hubs. Directly comparable to Bilman Bus in route type (long-distance coach) and target market (Spanish domestic and leisure travelers), but with significantly larger fleet and broader coverage.
• FlixBus: Pan-European low-cost intercity coach platform that operates extensively in Spain including routes overlapping Bilman's north-to-Mediterranean corridors. Comparable business model (online-first ticketing, scheduled coach service) and customer segment (leisure and budget travelers), but with a much larger international network and brand reach.
• Eurolines (part of Transdev/FlixBus): International scheduled coach network connecting Spain with other European countries. Comparable intercity coach operations and consumer-traveller customer base, though oriented to cross-border routes.
• National Express (UK, Mobico Group): Listed international scheduled coach operator with Spanish operations through ALSA's former partner history. Comparable scheduled long-distance coach business model, fleet management, and consumer leisure traveller target segment.

Direct peers

• Avanza (Avanzabus / Grupo Avanza): Major Spanish regional and intercity bus operator running scheduled long-distance routes across Spain. Closely comparable to Bilman Bus in service type, fleet profile, and customer base, with overlapping coverage in northern and Mediterranean Spain.
• Socibus: Andalusian-based scheduled intercity coach operator connecting southern Spain with Madrid and Mediterranean destinations. Comparable scheduled-coach business model and leisure-traveller segment, though geographically concentrated in southern corridors.
• Monbus: Galician-headquartered intercity bus group operating scheduled and charter services across northern and western Spain. Comparable in scheduled intercity coach service, fleet structure, and digital booking platform approach.

Others

• Renfe (Spanish national rail operator): State-owned passenger rail operator running AVE high-speed and medium-distance services that directly substitute for Bilman's intercity coach corridors (e.g., Bilbao-Valencia). Comparable passenger-transportation value proposition on overlapping city pairs, though via rail rather than road.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bilman bus