wvlk 590 am

What wvlk 590 am does

WVLK-AM, branded as NewsTalk 590, is a commercial AM radio station broadcasting on 590 kHz from Lexington, Kentucky. It is wholly owned and operated by Cumulus Media Inc. (NASDAQ: CMLS), a large U.S. radio broadcasting conglomerate, and operates as part of the Cumulus Lexington cluster, which also includes WLTO-FM, WVLK-FM, and WXZZ-FM. The station delivers a news and talk radio format featuring syndicated national programming (including the Mark Levin Show) alongside local news, traffic, weather, sports, and community-oriented content. Its primary audience consists of adult listeners in the Lexington metropolitan area seeking local news, conservative talk, and sports coverage.

The station's core technical product is a traditional AM over-the-air broadcast, supplemented by digital distribution channels: live audio streaming through the SoCast platform on the station website, and on-demand podcast distribution via Omny.fm. The website also supports user registration, contest entry, email newsletter signups, and third-party sign-in (Google and Facebook). Audience ratings are measured through Nielsen's proprietary tracking software. The station uses Google and Facebook social login for website authentication and maintains an active Facebook page for community engagement.

WVLK-AM generates revenue primarily through selling advertising spots to local and regional businesses, with a secondary stream from contest sponsorships where partners provide prizes in exchange for brand exposure. Pricing is not publicly disclosed. The station also surfaces local commerce deals through the SweetDeals partnership. Operationally, the station runs a lean named team of four (Sales Manager, Program Director, Operations Manager, and Promotions lead) from the Cumulus Lexington office at 300 West Vine Street. The legal entity is Cumulus Media, Inc., governed by Georgia law.

Name

wvlk 590 am

Legal name

Cumulus Media, Inc.

Website

https://wvlkam.com

Company type

Private

Operating status

Operating

Short description

WVLK-AM (NewsTalk 590) is a commercial AM radio station in Lexington, Kentucky, owned by Cumulus Media, that broadcasts news, talk, and sports programming to local listeners and generates revenue through advertising sales and contest sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• AM radio broadcasting
• News talk radio
• Radio advertising sales
• Podcast distribution
• Local radio station

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Sales: The station generates revenue through selling advertising spots to local and national businesses. The advertising page indicates commercial advertising opportunities for businesses to reach the station's audience.
2. Contest Sponsorships: Partnering with sponsors for various contests and promotions, including travel, concerts, and shopping spree giveaways. Sponsors provide prizes while gaining brand exposure to listeners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WVLK 590 AM operates a commercial AM radio station in Lexington, Kentucky broadcasting News/Talk programming on 590 kHz, including syndicated shows such as the Mark Levin Show. The station monetizes its audience by selling on-air advertising spots and contest sponsorships to local and national businesses, while extending its content reach through website live streaming, podcast distribution via Omny.fm, and social media engagement.

Product overview

WVLK 590 AM is a traditional AM radio station operating as part of Cumulus Media's portfolio. The station operates a single unified product offering centered on AM radio broadcasting with a News/Talk format. Additional digital products include live audio streaming via the SoCast platform and podcast distribution through OMNY.fm. The station's core value proposition is local news and conservative talk radio programming delivered over-the-air and digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• WVLK-AM NewsTalk 590 Broadcast Commercial AM radio broadcasting station operating on 590 kHz in Lexington, KY, featuring a News/Talk format with syndicated programming such as the Mark Levin Show. The station is owned and operated by Cumulus Media and serves advertisers and adult listeners in the Lexington metropolitan area.
• Live Audio Streaming Real-time live audio stream of the WVLK 590 AM broadcast delivered via the SoCast platform on the station's website, allowing online listeners to tune in without using an AM radio receiver.
• NewsTalk 590 Podcast On-demand podcast distribution of WVLK 590 AM programming through the Omny.fm platform, allowing listeners to access station content anytime via podcast apps.
• Radio Advertising Airtime Sale of on-air advertising spots and digital ad placements on WVLK 590 AM to local and national businesses looking to reach the station's Lexington-area News/Talk audience.
• Contest Sponsorships Sponsorship opportunities tied to on-air contests and promotions such as travel giveaways, concert ticket promotions, and shopping sprees (e.g., Back to School Shopping Spree), where sponsors provide prizes in exchange for brand exposure to listeners.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Cumulus MediacoreOthersWVLK-AM is owned and operated by Cumulus Media Inc., a major radio broadcasting company. The station is part of the Cumulus Lexington cluster including WLTO-FM, WVLK-FM, and WXZZ-FM.
• SweetDealsminorGTM or Marketing PartnerLocal deals and promotions partnership providing listeners with limited-time deals on dining, local attractions, and entertainment in Lexington.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WLAP 630 AM (Lexington): WLAP is another AM radio station in the Lexington, KY market, broadcasting news/talk and sports content. It is the most direct local competitor to WVLK-AM, serving the same advertisers and listener base with a similar format.
• WLW 700 AM (Cincinnati): WLW is a long-established news/talk AM radio station in Cincinnati, owned by iHeartMedia. It is comparable to WVLK-AM in format, technical profile (50,000-watt clear-channel AM), and serve of a mid-sized Midwest market with conservative talk programming.
• WBAP 820 AM (Dallas-Fort Worth): WBAP is a news/talk AM radio station serving the Dallas-Fort Worth market, owned by Cumulus Media (same parent as WVLK-AM). It is directly comparable in format, ownership, and programming approach (syndicated talk + local news).
• KFI 640 AM (Los Angeles): KFI is a major-market news/talk AM radio station owned by iHeartMedia in Los Angeles. It is comparable to WVLK-AM in format and operating model (syndicated talk + local news + digital streaming), although at a much larger market scale.
• WABC 770 AM (New York): WABC is a news/talk AM radio station in New York City, currently operated by John Catsimatidis. It is comparable to WVLK-AM in offering a conservative talk format with syndicated shows, though it operates in a vastly larger market.
• WSB 750 AM (Atlanta): WSB is a news/talk AM radio station in Atlanta, owned by Cox Media Group. It is comparable to WVLK-AM in format, audience demographic (conservative talk listeners), and integration with digital distribution platforms.

Regional players

• WHAS 840 AM (Louisville): WHAS is a news/talk AM radio station in Louisville, KY, owned by iHeartMedia. It is regionally comparable to WVLK-AM as a Kentucky-based news/talk AM with syndicated national programming (Rush Limbaugh legacy, etc.) and local news content.
• WCKY 1530 AM (Cincinnati): WCKY is a sports/talk AM radio station in Cincinnati, owned by iHeartMedia. It is comparable to WVLK-AM as a regional AM station in the greater Cincinnati-Kentucky listening area with a similar talk-oriented format.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest radio broadcaster in the United States, operating hundreds of AM and FM stations including many news/talk AM stations. It is a broad incumbent comparable to WVLK-AM's parent Cumulus Media, with overlapping format and operational models across multiple markets.

Others

• Townsquare Media: Townsquare Media is a mid-sized radio broadcasting company that operates local AM/FM stations in small and mid-sized U.S. markets. It is comparable to WVLK-AM's parent Cumulus Media at a smaller scale, with a similar focus on local-market radio advertising and digital extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wvlk 590 am