pitch 25

What pitch 25 does

Pitch 25 operates a 25,000 sq ft soccer-focused beer park at 2120 Walker Street in Houston's EaDo neighborhood, founded in 2018 by former Houston Dynamo and USMNT player Brian Ching. The venue combines a 50ft x 80ft indoor soccer pitch with a full-service bar featuring 100+ taps, signature cocktails, an extensive food menu, a beer garden, VIP suites, and multiple HD screens, with capacity to host events for 1,000+ guests. Programming includes watch parties for EPL, Champions League, and the 2026 FIFA World Cup, plus fitness classes and recreational leagues operated under the P25 Soccer & Fitness brand in partnership with Sphere, alongside recurring specials such as Steak Night, Glow Dodge Ball, and weekend brunch.

The business generates revenue across three streams: food and beverage sales (pay-as-you-go with publicly posted menu pricing, including a Mon-Fri happy hour from 3PM-6PM), event hosting and venue rentals (partial and full buyouts for corporate events, birthdays, showers, and field rentals, priced on inquiry), and recurring soccer league and fitness class registrations powered by Sphere. Customer acquisition is event-driven, relying on watch parties, league play, field rentals, and organic channels including Instagram, Google reviews (4.6 stars across 3,500+ reviews), and email inquiries. The company is privately held with no disclosed institutional funding or parent entity.

Pitch 25 is executing a measured Texas expansion, with a second location under construction in Katy projected for Spring 2026 and a third in San Antonio at 221 Burleson St projected for early 2027, each replicating the indoor pitch plus 100+ tap bar format. The Houston flagship remains the only operating location, and the company offers no technology platform, app beyond booking, or AI-driven product features.

Name

pitch 25

Legal name

Pitch 25 Beer Park

Website

https://pitch25.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Pitch 25 operates a Houston beer park pairing an indoor soccer field with a 100+ tap bar and event hosting. Founded in 2018 by former USMNT star Brian Ching, the 25,000 sq ft venue serves soccer fans and corporate event hosts, with Katy (2026) and San Antonio (2027) expansions planned.

Ownership category

akta.pro rank

Product category

Sports Bar & Hospitality Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Fitness and Recreational Sports Centers (713940), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Arenas & Indoor Sports Centers (MPAKAEAB), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Sports bar hospitality
• Indoor soccer venue
• Craft beer bar
• Event venue rental
• Recreational soccer leagues

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from selling food, craft beers, cocktails, and wine to patrons. The venue features 100+ taps and an extensive drink menu including signature cocktails, draft beers, wines, and canned beverages.
2. Event Hosting and Rentals: Revenue generated from hosting corporate events, birthday parties, baby showers, markets, and pop-ups. The venue offers partial and full buyout options for groups up to 1,000+ guests, along with field rentals for private soccer matches.
3. Soccer League and Fitness Classes: P25 Soccer programming powered by Sphere includes organized games, fitness classes, and leagues for adults ages 18+. Revenue from participant registration for games and classes held multiple times per week.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pitch 25 operates a 25,000 sq ft beer park and sports bar in Houston's EaDo neighborhood featuring a 50ft x 80ft indoor soccer pitch, 100+ taps of craft beer, a full food menu, and event hosting for corporate and private events. The venue combines live sports viewing with active soccer play, hosting watch parties for EPL, Champions League, and World Cup 2026 alongside organized leagues, training, and Sphere-powered fitness classes for adults 18+.

Product overview

Pitch 25 is a single-location sports bar and beer park concept built around soccer culture, not a unified platform with modular add-ons. The core offering is the Pitch 25 Beer Park venue in Houston's EaDo, featuring a 50ft x 80ft indoor soccer pitch, 25,000 sq ft of space, multiple HD screens, beer garden, VIP suites, and event hosting capabilities. The P25 Soccer & Fitness program adds active programming including leagues, training, and Sphere-powered fitness classes (held Mon/Wed/Fri evenings and Sat/Sun mornings). Supporting offerings include a full food and beverage menu, signature cocktails, extensive draft beer selection, specialty events (Steak Night Tuesdays, Glow Dodge Ball Fridays), watch parties for EPL and Champions League, and weekend brunch. The company is expanding to Katy (Spring 2026) and San Antonio (early 2027) with similar venue concepts.

Differentiator

Problem solved

Functional benefit

Brands

• P25 Powered by Sphere: Soccer fitness and league programming featuring 60-minute experiences bridging beginner and intermediate play in a high-energy environment.

Products and services

• Pitch 25 Beer Park Houston's premier soccer bar and beer park featuring a 50ft x 80ft indoor soccer pitch, 25,000 sq ft of entertainment space, multiple HD screens, beer garden, VIP suites, and event hosting capabilities. Located in EaDo, blocks from the stadium. Targets individual soccer fans, sports enthusiasts, and event hosts.
• P25 Soccer & Fitness

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpherecoreStrategic or Co-development PartnerP25 Soccer programming is powered by Sphere. Sphere provides the fitness and league infrastructure for the soccer experience, including branded workouts and organized play. This 60-minute experience bridges beginner and intermediate play in a high-energy environment led by Sphere Captains.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kirby Ice House: Large-format Houston beer garden and sports-viewing venue with multiple locations. Directly comparable as a Houston 'big-room' bar concept focused on drinks, screens, and group events — Pitch 25's primary competitive set.
• Pluckers Wing Bar: Multi-unit sports bar chain founded in Austin with strong Houston presence. Comparable as a scaled sports-bar concept combining F&B, multiple screens, and event/group hosting in Texas markets.
• Lucky's Pub: Houston sports bar known for large viewing screens, beer selection, and watch-party atmosphere. Direct competitor in the Houston sports-bar category targeting the same group-event and gameday use cases.
• The Dogwood: Houston bar group with multiple locations emphasizing casual social atmosphere, beer selection, and HD sports viewing. Comparable in F&B-forward sports-bar positioning in the same metro.
• Sports & Social Houston: Sports-focused bar concept with elevated F&B and event programming. Comparable as a sports-centric social venue competing for group events, watch parties, and Houston nightlife traffic.

Broad incumbents

• Topgolf: National entertainment-venue chain combining activity (golf) with F&B and group events at large format. Comparable as a broader-scale hybrid activity-plus-hospitality venue, though in golf rather than soccer.
• Punch Bowl Social: Multi-unit eatertainment concept pairing games/activities with bars and event hosting. Comparable in the 'activity + bar + event' positioning that Pitch 25 pursues, though at larger national scale.

Others

• Houston Dynamo FC: Houston's professional soccer franchise, located blocks from Pitch 25 in EaDo. Adjacent as the primary local soccer anchor driving foot traffic, programming partnerships, and brand alignment for the venue.

Emerging players

• Sphere (fitness partner): Soccer-based group fitness programming provider that powers P25 Soccer sessions. Comparable as an emerging soccer-fitness brand and strategic programming partner overlapping the active-soccer use case.

Regional players

• Bavarian Brauhaus / Soccer-Specific Pubs (e.g., The Globe, Fado): Chain of soccer-focused pubs in other U.S. markets (Fadó in particular). Comparable as soccer-themed pub concepts in different regions, useful benchmarks for soccer-bar unit economics and programming outside Houston.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pitch25htx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pitch 25