warwickshire wildlife trust

What warwickshire wildlife trust does

Warwickshire Wildlife Trust is a registered charity (charity number 209200) founded in 1970 and headquartered at Brandon Marsh Nature Centre, Coventry, serving the geographies of Warwickshire, Coventry and Solihull. Its core activity is the management and restoration of over 60 local nature reserves, supplemented by education programmes for schools and families, volunteering pathways, citizen science initiatives such as the Creature Count and 30 Days Wild, and a Wild Wellbeing programme linking nature access to health outcomes. The Trust is part of The Wildlife Trusts network, a UK-wide movement of 46 local trusts, which provides shared campaigning, advocacy and brand association.

The Trust operates a multi-channel community engagement model: membership subscriptions (over 30,500 members), donations and themed appeals (notably the Wilder Waters appeal), legacies and Gifts in Wills, an Ecwid-powered online shop, Eventbrite-based event ticketing, venue hire at visitor centres, and a wholly-owned subsidiary trading company, Middlemarch Environmental Ltd (registered company number 02593908), which generates commercial income that is reinvested into the charity's mission. Customer segments span individual supporters, schools and educators, farmers and landowners, and local businesses seeking CSR engagement.

From a technology standpoint, the Trust runs no proprietary platform; its digital infrastructure relies on off-the-shelf third-party integrations (Ecwid, Eventbrite, Formstack, Stripe, PayPal, Google Analytics, Hotjar, iNaturalist, Issuu, Vimeo, SurveyMonkey, Wufoo, ArcGIS, Spotify, and UserWay for accessibility). Strategic priorities are articulated through a public goal to see 30% of the county's land protected, recovered, and connected for nature by 2030, supported by programmes such as the Free Trees for Farmers scheme (108,000 trees delivered to farmers since 2022) and partnerships with organisations including Jordans Cereals and the new Priory Fields secondary school.

Name

warwickshire wildlife trust

Legal name

Warwickshire Wildlife Trust

Website

https://warwickshirewildlifetrust.org.uk

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Warwickshire Wildlife Trust is a UK registered charity founded in 1970 that manages 60+ nature reserves across Warwickshire, Coventry and Solihull, delivering conservation, education, volunteering, and wellbeing programmes to over 30,500 members, schools, farmers, and local businesses.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife conservation
• Nature reserve management
• Habitat restoration
• Environmental education
• Community conservation

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: Individual and family memberships provide recurring revenue through annual or monthly subscription payments. Members receive benefits including access to nature reserves, publications, and member-exclusive content.
2. Donations and appeals: One-time and recurring donations from supporters, including specific appeals such as the 'Wilder Waters' appeal for waterway conservation projects.
3. Legacies and bequests: Gifts in Wills program where supporters leave charitable bequests to support long-term conservation work.
4. Online shop sales: E-commerce sales of merchandise, wildlife-related products, and adoption packages (e.g., adopt a hedgehog or falcon).
5. Venue hire and meeting rooms: Rental income from meeting room and venue hire facilities at Brandon Marsh Nature Centre and other locations.
6. Event tickets: Revenue from paid events, workshops, and educational programs facilitated through Eventbrite booking platform.
7. Middlemarch Environmental Ltd: Wholly-owned subsidiary trading company (registered company number 02593908) that trades to raise funds for the charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Warwickshire Wildlife Trust restores and manages more than 60 nature reserves across Warwickshire, Coventry, and Solihull, carrying out habitat restoration, species protection, and ecological monitoring. It also provides memberships, donations, reserve access, environmental education, events, volunteering, wellbeing activities, venue hire, and online wildlife-shop sales, while operating a wholly owned environmental consulting and trading subsidiary.

Product overview

Warwickshire Wildlife Trust is a conservation charity (registered charity number 209200, founded 1970) operating in Warwickshire, Coventry and Solihull. The Trust offers a portfolio of nature-based products and services centred around its core mission to bring people closer to nature and create a land rich in wildlife. The primary offerings include: access to over 60 nature reserves and visitor centres; membership and donation programmes supporting over 30,500 members; an online shop; event programming; volunteering opportunities; educational resources for schools and families; wellbeing programmes; and digital content including a wildlife gallery, podcast, and citizen science initiatives. The Trust also operates Middlemarch Environmental Ltd as its wholly-owned subsidiary trading company. All services are focused on conservation, education, and community engagement rather than a traditional SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature Reserve Access Access to more than 60 nature reserves and visitor centres across Warwickshire, Coventry, and Solihull for wildlife observation, walking, education, and engagement with nature.
• Membership Programme Recurring individual, joint, and family memberships that support the Trust's conservation mission and provide member benefits including reserve access, publications, and member-exclusive content.
• Donations and Conservation Appeals One-time and recurring donation options, including the Wilder Waters Appeal and other fundraising campaigns that fund the Trust's conservation work.
• Online Shop Ecwid-powered e-commerce store offering wildlife-related merchandise and other products to supporters and gift buyers.
• Animal Adoption Gifts Symbolic animal-adoption gifts, including options such as adopting a hedgehog or falcon, that support wildlife conservation.
• Events and Educational Programmes
• Meeting Room and Venue Hire
• Middlemarch Environmental Ltd

Quantifiable outcome

• 30% of county's land protected by 2030
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Free Trees for Farmers scheme partnersminorStrategic or Co-development Partner · 1 January 2022Since 2022, Warwickshire Wildlife Trust has partnered to support the Free Trees for Farmers scheme, which enables farmers to request trees for their land. The scheme has brought 108,000 trees to local farmers.
• Middlemarch Environmental LtdcoreOthersWholly-owned subsidiary trading company (registered company number 02593908) that trades to raise funds for the charity. The subsidiary operates separately but channels all profits back to support Warwickshire Wildlife Trust's conservation mission.
• The Wildlife TrustscoreStrategic or Co-development PartnerWarwickshire Wildlife Trust is part of the Wildlife Trusts network, a UK-wide charitable movement comprising 46 local Wildlife Trusts. This affiliation provides shared resources, national campaigns, collective advocacy, and brand association.
• Jordans CerealsminorStrategic or Co-development PartnerPartnership supporting farmers associated with Jordans Cereals who are committed to nature-friendly farming practices. Nick Rowsell, a Jordans farmer, is featured demonstrating the collaborative approach to conservation on farmland.
• Priory Fields secondary schoolminorStrategic or Co-development PartnerWarwickshire Wildlife Trust partnered with a new secondary school at Priory Fields Nature Reserve to give pupils opportunities to participate in nature conservation activities and education programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Wildlife Trusts: The umbrella federation of 46 local Wildlife Trusts including Warwickshire. Directly comparable as the parent brand/network providing shared campaigns, advocacy, and collective identity for member trusts.
• RSPB: The UK's largest nature conservation charity. Overlaps in mission (wildlife protection, reserves, education, advocacy) but operates nationally with much larger scale and a different membership/governance structure.
• National Trust: UK-wide conservation/heritage charity managing significant land and properties. Overlaps in nature reserve management and membership-driven funding, but with a broader heritage remit.
• Woodland Trust: UK-wide charity focused on woodland conservation and tree planting. Highly comparable in tree-planting delivery (the Trust's Free Trees for Farmers scheme mirrors Woodland Trust models) and membership structure.
• Wildfowl & Wetlands Trust (WWT): National wetland conservation charity operating visitor centres and reserves. Comparable in nature-reserve operation, education programmes, and wetland-species focus (relevant to the Trust's Wilder Waters appeal).

Direct peers

• Staffordshire Wildlife Trust: Neighbouring county Wildlife Trust operating a near-identical model (nature reserves, membership, education, citizen science) in adjacent West Midlands geography; the most directly comparable local peer.
• Warwickshire Wildlife Trust (cross-reference to nearest comparable): Worcestershire Wildlife Trust is a directly comparable local Wildlife Trust with overlapping member-base demographics and a near-identical operational model in adjacent West Midlands geography. (Listed here to capture the closest 'DIRECT_PEER' analogue beyond the federation.)
• Suffolk Wildlife Trust: Another county-level Wildlife Trust with similar scale, model, and product mix (reserves, education, membership). Useful peer for benchmarking operations and growth.

Emerging players

• British Trust for Conservation Volunteers (BTCV / TCV): Practical conservation volunteering organisation. Comparable in volunteer-led habitat management and community conservation programmes, though not a reserve-owning land trust.
• The Mammal Society: UK mammal conservation charity. Comparable in species-monitoring and citizen-science programmes (relevant to Creature Count and similar initiatives), though with a narrower taxonomic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/WarwickshireWildlifeTrust
• Facebookfacebook.com/WarwickshireWT
• Instagraminstagram.com/warwickshirewt
• Xx.com/WKWT
• LinkedInlinkedin.com/company/warwickshire-wildlife-trust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about warwickshire wildlife trust