the green lion
- Company typePrivate
- Founded1998
- HeadquartersChiang Mai, Thailand
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
the green lion firmographics
Firmographics- Name
- the green lion
- Legal name
- The Green Lion
- Website
- https://thegreenlion.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Ownership category
- akta.pro rank
the green lion industry classification
Industry- Product category
- Experiential and Volunteer Travel Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where the green lion is headquartered
LocationHeadquarters
- HQ city
- Chiang Mai
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
the green lion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Program Fees: Per-participant fees for travel and volunteer programs across 45+ countries. Pricing varies by destination, program design, group size and inclusions. Programs offered at straightforward per-participant rates with transparent inclusions supporting flexible packaging.
- Custom Group Programs: Fully customised group travel itineraries with pricing based on group objectives, interests, timelines and custom requirements. Catering to groups of 6 to 100 participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-participant program pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
the green lion product offering
Product offeringCore offering
The Green Lion designs and operates experiential travel programs — including volunteering, internships, cultural immersion, adventure, education, wellness and guided journeys — across 45+ countries. The company runs its own in-country teams to deliver accommodation, transfers, activities, safety support and 24/7 emergency assistance for participants. It also offers custom group programs for schools, universities, corporate teams and families via a B2B partnership model.
Product overview
The Green Lion operates a platform of experiential travel programs comprising seven core program types: Volunteering (218 programs), Culture (40 programs), Adventure (37 programs), Journeys (21 programs), Internships (24 programs), Education, and Wellness. These programs span 45+ countries across five regions (Africa, Asia, Europe, Latin America, Oceania) with 300+ total programs. The company also offers specialized group travel modules including Corporate Travel, Custom & Bespoke, Family Adventures, High School Programs, Medical Groups, and Impact Programs. The Wyld Orange Foundation serves as the philanthropic sub-brand focused on education, health, and environmental conservation projects. All programs are designed and operated directly by The Green Lion's local in-country teams, with partner-facing tools including a marketing portal and booking system.
Differentiator
Problem solved
Functional benefit
Brands
- Wyld Orange Foundation: The not-for-profit arm of The Green Lion Group, focusing on education, health, and environmental conservation projects in communities worldwide.
Products and services
- Adventure Programs Adventure travel experiences including jungle treks, surf sessions, beach activities, island hopping and exploration of local highlights across Asia, Africa, Europe, Latin America and the Pacific.
- Culture Programs Cultural immersion experiences connecting travelers with local communities through authentic community-based travel, traditional crafts, festivals and daily life exchanges.
- Education Programs Educational travel experiences combining hands-on practical training with cultural immersion for career professionals and students seeking specialized training.
- Internship Programs International internship placements offering professional work experience across Business, Education, Healthcare and Wellbeing, and Hospitality and Tourism.
- Journeys Guided travel programs built around movement, discovery and cultural exploration, including road trips, spiritual journeys and history and heritage themed experiences.
- Volunteering Programs Volunteer travel programs supporting community development, conservation, education, healthcare, animal care and construction projects with flexible durations from 2 to 12 weeks.
- Wellness Programs Wellbeing-focused experiences combining yoga, meditation, mindfulness workshops, martial arts and healthy living practices with cultural immersion.
- Corporate Travel Team-building and corporate social responsibility programs for companies designed to strengthen team dynamics while contributing to global communities.
- Custom & Bespoke Group Travel Fully tailored travel experiences designed around specific client vision with complete flexibility on destinations, activities, duration and group composition.
- Family Adventures Multi-generational travel experiences designed for families with age-appropriate activities, family-friendly accommodations and flexible schedules.
- High School Programs Educational travel programs for high school students combining academics with adventure, cultural immersion and personal growth.
- Medical Groups Custom-built itineraries for students and professionals seeking real-world healthcare experience, tailored to group objectives and local needs.
- Impact Programs Meaningful volunteer and community development projects creating lasting positive impact while delivering deep cultural immersion.
Quantifiable outcome
- Over 1,000 beneficiaries supported through Wyld Orange Foundation programs annually
- +3 more outcomes
Companies that use the green lion
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
the green lion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the green lion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wyld Orange FoundationcoreThe Wyld Orange Foundation is the philanthropic arm of The Green Lion, established to support grassroots initiatives in education, health and environmental conservation. Founded in 2024, the foundation supports projects in 11 countries focusing on long-term community impact including free kindergartens, turtle conservation, mangrove protection and sports academies.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
the green lion competitors and assessment
Company assessmentDirect peers
- IVHQ (International Volunteer HQ): One of the largest global volunteer-abroad placement operators offering programs in 50+ countries across volunteering, internships and virtual placements. Direct competitor in the same impact-focused, gap-year and student travel segment with a similar B2C/B2B model.
- Projects Abroad: Established international volunteer and internship provider with programs across the developing world. Closely comparable in target customer (gap year, students, professionals), product mix (volunteering, internships, gap year) and global multi-country footprint.
- Global Vision International (GVI): International volunteer and intern organization offering community development, conservation and education programs across multiple continents. Comparable in mission-driven positioning, university partnerships and program categories (volunteering, internships, conservation).
- Rustic Pathways: High school and community-service travel provider running student-focused programs in Asia, Africa and Latin America. Closely comparable in the high school and student group travel segment with community-based, impact-led itineraries.
- Volunteering Solutions: Volunteer abroad and internship placement company operating programs across 25+ countries, including Asia, Africa and Latin America. Direct competitor in the international volunteering, internship and gap-year space.
- World Challenge: UK-based provider of school expeditions and student group travel combining trekking, community projects and cultural immersion. Highly comparable in school/university group channel, expedition-style itineraries and impact positioning.
- GoEco: Volunteer and eco-travel program provider operating across multiple destinations in Asia, Africa, Latin America and Europe. Comparable volunteer and conservation program mix, gap-year and student audience, and global multi-country footprint.
Broad incumbents
- Intrepid Travel: Large global small-group adventure tour operator with a wide portfolio across100+ countries. Overlaps in adventure and culture travel segments and B2C/B2B distribution, but is much broader and does not specialize in volunteering or impact-led itineraries.
- G Adventures: Global small-group adventure and experiential tour operator with a comparable community-tourism ethos and broad multi-country footprint. Adjacent rather than directly competitive given its focus on guided group tours vs. volunteer placements.
- EF Education First (EF Travels / EF Gap Year): Large education and travel company offering language travel, gap years and experiential programs globally. Comparable in educational travel, student audience and gap-year segment, though EF is significantly broader and more institutionalized.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
the green lion social profiles
Digital presencethe green lion financial estimates
Financial estimateRevenue estimate
Valuation estimate
the green lion leadership team
Management profileNumber of profiles
Profiles5 records
the green lion subsidiaries and ownership
Company hierarchySubsidiaries1 record
the green lion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the green lion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the green lion
What does the green lion do?
The Green Lion designs and operates experiential travel programs — including volunteering, internships, cultural immersion, adventure, education, wellness and guided journeys — across 45+ countries. The company runs its own in-country teams to deliver accommodation, transfers, activities, safety support and 24/7 emergency assistance for participants. It also offers custom group programs for schools, universities, corporate teams and families via a B2B partnership model.
Is the green lion a public or private company?
the green lion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the green lion founded?
the green lion was founded in 1998.
Where is the green lion based?
the green lion is headquartered in Chiang Mai, Thailand, in the Asia region.
How does the green lion make money?
Two revenue lines are on record. Program Fees are the primary driver. The others are custom Group Programs.
Who are the green lion's main competitors?
Direct peers on record are IVHQ (International Volunteer HQ), Projects Abroad, Global Vision International (GVI), Rustic Pathways, Volunteering Solutions, World Challenge and GoEco. Broad incumbents are Intrepid Travel, G Adventures and EF Education First (EF Travels / EF Gap Year).
Does the green lion have an API?
No public API is recorded for the green lion.
What industry is the green lion in?
the green lion's product category is Experiential and Volunteer Travel Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving). Its NAICS code is 56152 and its SIC code is 7900.