What progressive handicapping does

Progressive Handicapping, Inc. is a privately held US company founded in 1991 that sells horse racing handicapping publications, data products, and online selection tools to individual racing bettors. The company is led by co-author Jim Mazur and distributes its output through a direct-to-consumer e-commerce site (proghandicap.com) supplemented by a toll-free phone order line, with products delivered either as physical shipped books or as downloadable digital files through a customer-account system.

Its core product portfolio consists of printed and digital handicapping references built around proprietary methodologies. Flagship offerings include SIRE RATINGS (annual sire-lineage analysis covering Saratoga and Del Mar), THE CRUSHING ZONE PLUS (historical winner profile analysis), track-specific Arsenals for Saratoga and Del Mar, online products such as Daily Sheets, Selections, and Derby Zone, plus Blue Chip Results performance tracking. The underlying technology is a handicapping analysis methodology that uses historical winner profiles, sire ratings, and repeatable angles such as the REPEATER pattern to predict race outcomes; there is no disclosed algorithmic or machine learning component.

Revenue is generated through one-time purchases of print and digital products priced via the website or by phone, with no disclosed pricing, no subscription tier, and no disclosed financial metrics. Marketing relies on seasonal direct mail flyers distributed as PDFs, a free-downloads section showcasing past handicapping wins, and the founder's personal brand reinforced by documented Breeders' Cup and Pick 4/6 successes. The company operates as a sole proprietorship-style business with no external investors, no parent company, and no institutional infrastructure.

Name

progressive handicapping

Legal name

Progressive Handicapping, Inc.

Website

https://proghandicap.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Progressive Handicapping, Inc. is a privately held US horse racing handicapping service founded in 1991 that sells printed and digital handicapping publications, sire ratings, and race selections directly to individual bettors via its website and phone ordering.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Printed Publications: Physical books and publications including Arsenal products for Saratoga and Del Mar, shipped to customers via direct mail.
2. Online/Digital Products: Downloadable products including Daily Sheets, Selections, Derby Zone, and Sire Ratings accessible through customer accounts.
3. Newsletter/Direct Mail: Seasonal newsletters (Summer 2026 Arsenal) provided as PDF downloads to inform customers of product offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Progressive Handicapping publishes and sells horse racing handicapping content, including sire ratings, historical winner profiles, track-specific arsenals for Saratoga and Del Mar, online daily selections, and Kentucky Derby analysis. Products are delivered as physical books shipped to customers and as digital downloads accessible through user accounts on proghandicap.com, with orders also accepted by phone.

Product overview

Progressive Handicapping is a horse racing handicapping service that provides information and analysis to help users select winners at racing venues. The company offers a portfolio of print and digital products including SIRE RATINGS (a comprehensive sire ratings publication), THE CRUSHING ZONE PLUS (historical winner profile analysis), track-specific arsenals for Saratoga and Del Mar, online products like Daily Sheets, Selections, and Derby Zone, and Blue Chip Results for performance tracking. Products are sold through a user account system with options for physical books (shipped) or digital downloads.

Differentiator

Problem solved

Functional benefit

Brands

• Sire Ratings: Annual sire ratings publication covering Saratoga and Del Mar racing meets
• The Crushing Zone Plus
• Derby Zone
• Daily Sheets
• Selections

Products and services

• SIRE RATINGS Annual sire ratings publication providing historical profiles and sire lineage analysis for handicapping thoroughbred racing at Saratoga and Del Mar; sold as physical book and digital download.
• THE CRUSHING ZONE PLUS Handicapping publication containing historical winner profiles used to analyze and predict race outcomes; cited as the resource behind the 2025 ALL TURF PICK 4 win.
• Saratoga Arsenal Track-specific handicapping product providing detailed analysis and selections for Saratoga Race Course races and events during the summer meet.
• Del Mar Arsenal Track-specific handicapping product providing detailed analysis and selections for Del Mar Racetrack races and events during the summer meet.
• Daily Sheets

Quantifiable outcome

• 2024 BC Pick 6 win for $205k+ plus consolations using Rebel's Romance as key single
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/watch?v=r1eKp7RuE_Q
• LinkedInlinkedin.com/company/progressive-handicapping

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about progressive handicapping