simba invest

What simba invest does

Simba Invest is a privately held Romanian FMCG distributor operating through dedicated divisions for food, beverages, and non-food products, serving downstream retail and likely HoReCa channels across Romania (website domain: simbainvest.ro). With a reported headcount of 501-1000 employees, the company sits in the mid-sized tier of domestic distribution players, with the multi-category divisional structure suggesting specialization by product family rather than a generalist wholesale model. The business model is consistent with traditional FMCG wholesale: revenue is generated by purchasing from manufacturers or brand owners and reselling to retailers, foodservice operators, and other downstream buyers at distribution margins, with the three divisions enabling category-specific sourcing, warehousing, and route-to-market execution.

No product, pricing, customer, or technology details were disclosed in the available source material. The company's own website (simbainvest.ro) returned only a verification/loading page and did not yield structured company information, so revenue, ownership, leadership, and partnership data are unavailable. No funding rounds, M&A activity, leadership changes, or strategic transactions are recorded in the input. The firm should be treated as a vanilla FMCG distribution entity on the evidence available, with diligence required to confirm divisional economics, customer mix, geographic coverage beyond the .ro domain, and any proprietary logistics or technology stack that would differentiate it from generic wholesale competitors.

Name

simba invest

Website

https://simbainvest.ro

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Simba Invest is a privately held Romanian FMCG distributor that operates dedicated divisions for food, beverages, and non-food products, serving downstream retail and HoReCa customers with a workforce of 501-1000 employees.

Ownership category

akta.pro rank

Product category

FMCG Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)

akta.pro secondary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

Keywords

• FMCG distribution
• Food distribution
• Beverage distribution
• Consumer goods wholesale
• Non-food distribution

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

Simba Invest distributes fast-moving consumer goods (FMCG) through three dedicated business divisions covering food products, beverages, and non-food products. The company acts as a multi-category wholesale distributor supplying these goods to business buyers across its operating geography.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Division Dedicated business division distributing food-category fast-moving consumer goods to retail and wholesale buyers.
• Beverages Division
• Non-Food Division Dedicated business division distributing non-food fast-moving consumer goods (e.g., household and personal-care categories) to retail and wholesale buyers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Selgros Cash & Carry Romania: Part of Transgourmet, Selgros operates a B2B cash-and-carry and wholesale distribution model in Romania across food, beverages, and non-food categories — directly comparable to Simba Invest's multi-division FMCG wholesale model.
• Metro Cash & Carry Romania: Metro operates wholesale/cash-and-carry distribution for HoReCa, retailers, and trade customers in Romania across the same FMCG categories Simba Invest serves, with a comparable B2B food and non-food distribution model.
• Profi Rom Food: Profi is one of the largest grocery retail and distribution networks in Romania, sourcing and distributing food, beverages, and non-food FMCG through a national footprint — overlapping heavily with Simba Invest's customer and supplier base.
• Eurocash Group: Eurocash is the largest FMCG wholesale distributor in Poland, operating multi-format wholesale across food, beverages, and non-food categories. Highly comparable business model to Simba Invest as a multi-category Central/Eastern European FMCG distributor.

Broad incumbents

• Transgourmet: Transgourmet is the European cash-and-carry and food-service distribution arm of Coop Group, operating across multiple CEE markets including Romania via Selgros. Comparable as a multi-category FMCG and food-service wholesaler serving trade customers.
• Auchan Romania: Auchan operates hypermarkets and an integrated FMCG supply chain in Romania, including procurement and distribution of food, beverages, and non-food categories. Overlaps with Simba Invest's served customer base and product mix.
• Kaufland Romania: Kaufland is one of Romania's largest hypermarket operators with extensive FMCG procurement and private-label programs, competing for the same trade and consumer demand that flows through distributors like Simba Invest.
• Carrefour Romania: Carrefour operates hypermarkets, supermarkets, and an online grocery channel in Romania with significant FMCG procurement scale. Functions as both customer and competitor to mid-sized FMCG wholesalers.
• Lidl Romania: Lidl is one of the largest discount grocery operators in Romania with extensive private-label FMCG procurement and centralized distribution, competing for the same trade customers and pressuring traditional FMCG wholesalers.

Regional players

• Mega Image: Mega Image is a leading supermarket chain in Romania (part of Ahold Delhaize) operating an integrated FMCG supply chain across food, beverages, and non-food categories — comparable in served categories and regional market dynamics.

Market position

Competitive moat2 records

Customer concentration

• LinkedInlinkedin.com/company/simba-invest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simba invest