sonoma private wealth

What sonoma private wealth does

Sonoma Private Wealth LLC is a private, SEC-registered investment adviser headquartered in San Francisco, primarily serving high-net-worth individuals and families. Its core offering combines discretionary and non-discretionary portfolio management, primarily through separately managed accounts, with financial, life, wealth, generational, health, charitable, and ESG-oriented planning. It also lists family office and wealth planning, pension consulting, third-party adviser selection, and sub-advisory services for registered investment advisers.

The firm operates an open-architecture investment stack using Schwab and Fidelity platforms for custody, research, and technology, while Orion Advisor provides the client portal. No proprietary technology platform is described. FocusPoint Solutions supports research, back-office operations, trading, reporting, and strategic planning; Foreside Consulting supports compliance; and HIP Investor provides access to 127,000+ impact investment ratings through The Impact Community.

Sonoma Private Wealth generates revenue from asset-based advisory fees billed quarterly in advance, hourly financial-planning fees, and fixed fees for family office and wealth-planning engagements. The account minimum is generally $1,000,000, although the firm may waive it. The firm uses direct advisor relationships rather than resellers and supports business development through ESGX events, The Impact Community, email, telephone, and its client portal; customer count, assets under management, and revenue are not disclosed.

Name

sonoma private wealth

Legal name

Sonoma Private Wealth LLC

Website

https://sonomaprivatewealth.com

Company type

Private

Operating status

Operating

Short description

Sonoma Private Wealth is a San Francisco SEC-registered adviser serving high-net-worth individuals and families through personalized portfolio management, financial and legacy planning, and ESG-focused investment solutions with a $1 million account minimum. It operates through direct advisor relationships.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Family Office Services (Single & Multi-Family Office) (FSABADAF), Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

Keywords

• Wealth management services
• Financial planning advisory
• ESG investing
• Portfolio management
• Investment advisory

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Asset-based fees payable quarterly in advance based on account balance at end of billing period. The firm also charges hourly fees for financial planning services payable in advance, and fixed fees for family office and wealth planning services payable as invoiced (first half due in advance, remainder upon completion). Third-party money manager compensation is separate from advisory fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sonoma Private Wealth is an SEC-registered investment advisory firm that provides comprehensive wealth management, financial planning, and ESG-focused investment advisory services to high-net-worth individuals and families with a $1,000,000 minimum account. The firm delivers services through separately managed accounts on Schwab and Fidelity platforms, covering portfolio management, financial planning, generational planning, charitable giving, and impact investing.

Product overview

Sonoma Private Wealth is a registered investment adviser offering a unified wealth management platform combining multiple service modules centered on financial planning and investment advisory services. The core offering includes Life Planning, Financial Planning, Wealth Planning, Generational Planning, Return on Life, Health Planning, and Causes You Care About services, complemented by Investment Solutions that incorporate ESG investing principles. Services are delivered primarily through separately managed accounts on Schwab and Fidelity investment platforms, with portfolio management offered on both discretionary and non-discretionary bases. Additional services include Selection of Other Advisers, Pension Consulting Services, Family Office and Wealth Planning Services, and Sub-Advisory Services to Registered Investment Advisers. The firm partners with The Impact Community and HIP Investor to deliver impact investing capabilities alongside traditional wealth management.

Differentiator

Problem solved

Functional benefit

Brands

• ESGX: Community for information and education that inspires collaboration and action to help build a better, more resilient and more inclusive society. Live online events connecting experts, activists and entrepreneurs with global network of influential leaders in business, finance, academia, government and philanthropy.

Products and services

• Life Planning Family-focused financial planning service emphasizing prosperity and time management for loved ones, designed to create value for clients and the greater community.
• Financial Planning Comprehensive financial planning starting from current situation analysis including assets, liabilities, and cash flow, with goal identification, roadmap development, and coordination of advisory team including accountants, attorneys, and bankers.
• Wealth Planning High net worth individual and family wealth management combining SPW strategies with The Impact Community resources, providing tailored services of an exclusive wealth management boutique.
• Generational Planning Family wealth transfer and legacy planning service helping families ensure loved ones are cared for and financial dreams are achieved across generations.
• Return on Life Living financial plan focused on funded retirement and life navigation, providing a roadmap through life's transitions with wide array of portfolio choices as an independent advisor.
• Health Planning Specialized planning for health-related financial needs including care and support for children, aging parents, and family members, with coordination for long-term solutions.
• Causes You Care About Charitable giving and philanthropy integration services including retirement plan distributions, donor advised funds, charitable gift annuities, and charitable remainder trusts.
• Investment Solutions Wealth advisory services including portfolio management through separately managed accounts, financial counseling, and institutional portfolio options through open architecture, incorporating ESG investing principles.
• Portfolio Management Services Discretionary and non-discretionary investment management with monthly account monitoring, primarily through separately managed accounts, with access to various investment vehicles on US exchanges.
• Financial Planning Services Comprehensive financial planning services payable at hourly rates, covering goal identification and roadmap development for financial security.
• Selection of Other Advisers Third-party manager selection and retention services with discretion to select, retain, or replace managers to manage client accounts.
• Family Office and Wealth Planning Services High-level wealth planning services for high net worth families combining personalized boutique service with comprehensive resources.
• Pension Consulting Services Consulting services for pension plan management and optimization.
• Sub-Advisory Services Sub-advisory services provided to other registered investment advisers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core, support and minor.

• HIP InvestorcoreStrategic or Co-development PartnerSonoma Private Wealth has partnered with HIP Investor to create The Impact Community. Together they focus on achieving impact along with financial results for clients, communities and the world. HIP Investor licenses 127,000+ impact investment ratings of stocks, bonds, and funds. R. Paul Herman serves as CEO + Founder of HIP Investor and is a senior wealth advisor at SPW.
• FocusPoint SolutionssupportImplementation/ SI/ Consulting PartnerFocusPoint provides SPW with critical investment research, back-office support, trading, reporting and strategic planning services.
• Foreside ConsultingsupportImplementation/ SI/ Consulting PartnerForeside Consulting provides experienced compliance experts tailored to fulfill the ongoing compliance obligations of the investment advisor. Each level of support provides a dedicated consultant supported by a team of compliance professionals.
• SchwabsupportTechnology or IntegrationThe Schwab investment platform provides custody, research and technology infrastructure to help create successful solutions for clients.
• FidelitysupportTechnology or IntegrationThe Fidelity investment platform provides custody, research and technology infrastructure to help create successful solutions for clients.
• ESGXminorStrategic or Co-development PartnerESGX is the community for information and education that inspires collaboration and action to help build a better, more resilient and more inclusive society. SPW actively participates in ESGX as part of The Impact Community and invites clients to join.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mariner Wealth Advisors: National wealth advisory firm serving HNW individuals and families with financial planning, investment management, and family-office capabilities. Comparable scale and service offering.
• Aspiriant: Boutique RIA serving HNW individuals and families with comprehensive financial planning and investment advisory. Highly comparable in service scope, target segment, and fee structure to SPW.
• Brown Brothers Harriman Wealth Management: Private bank and wealth management division serving HNW families with personalized advisory, custody, and family-office services. Comparable in client segment and service breadth.
• Corient: Fast-growing national RIA serving ultra-HNW clients with comprehensive wealth management, tax, and family-office services. Directly comparable in client segment and integrated service model.
• Cambridge Associates: Investment advisory firm serving HNW families, foundations, and endowments with discretionary portfolio management and planning services. Overlapping client base and advisory model.
• Fiduciary Trust Company: Wealth management firm serving HNW families, foundations, and endowments with investment management, trust, and multi-generational planning services. Closely comparable in mission and offerings.
• Bessemer Trust: Wealth management and investment advisory firm focused exclusively on HNW families and foundations, offering multi-generational planning and family-office services. Directly comparable service model and client profile to SPW.
• GenSpring Family Offices: Multi-family office providing wealth management, family governance, and generational planning to HNW families. Closely comparable in family-office positioning and HNW focus.

Broad incumbents

• Edelman Financial: Large national RIA serving HNW households with financial planning, investment management, and tax services. Overlapping service scope but significantly broader scale and geographic reach.
• Bernstein Private Wealth (AllianceBernstein): Large established wealth management division of AllianceBernstein serving HNW individuals with portfolio management and financial planning. Comparable client segment but much larger scale and broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sonoma-private-wealth-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sonoma private wealth