Sweet Manufacturing
- Company typePrivate
- Founded1978
- HeadquartersKalamazoo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Sweet Manufacturing firmographics
Firmographics- Name
- Sweet Manufacturing
- Legal name
- Sweet Manufacturing Inc.
- Website
- https://sweetmanufacturing.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sweet Manufacturing industry classification
Industry- Product category
- Performance Racing Steering Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)
- akta.pro secondary industries
- Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
Keywords
Where Sweet Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet Manufacturing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Racing Parts Sales: One-time sale of high-performance racing parts including rack & pinion systems, steering boxes, pumps, and related components.
- Repair/Rebuilding Services: Repair and rebuilding services for steering products offered for a nominal labor charge plus parts cost. Lead time is 3-5 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual parts and components sold at unit prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sweet Manufacturing product offering
Product offeringCore offering
Sweet Manufacturing designs, manufactures, and supplies high-performance racing steering, suspension, and power steering components for competition vehicles. The product catalog includes rack and pinion systems, steering boxes, power steering pumps, U-joints, steering wheels, columns, quick releases, spindles, servos, brackets, sprint car components, and remanufactured/rebuild parts. The company also offers repair and rebuilding services for its steering products.
Product overview
Sweet Manufacturing is a performance racing parts manufacturer specializing in steering and suspension components. Founded in 1978 and based in Kalamazoo, Michigan, the company offers a comprehensive catalog of steering system products designed and built with input from top drivers, engineers, and chassis builders. The product portfolio centers on rack and pinion assemblies (available in integrated servo, remote servo, and manual configurations), steering boxes, power steering pumps and brackets, steering columns, wheels, quick releases, and u-joints. The catalog also includes specialized sprint car and big block modified components, power steering tanks, spindles, servos, and a full range of service components including rebuild kits, seal kits, rack shafts, pinion gears, and steering shafts in various configurations. The company additionally offers remanufactured power steering pumps and repair/rebuilding services for all steering products. All products are designed exclusively for racing vehicles operated on race tracks and are not street legal.
Differentiator
Problem solved
Functional benefit
Companies that use Sweet Manufacturing
Customer profileSegments1 record
Ideal customer profiles2 records
Sweet Manufacturing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sweet Manufacturing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sweet Manufacturing competitors and assessment
Company assessmentDirect peers
- Speedway Motors: Large direct-to-consumer retailer and manufacturer of racing parts serving sprint cars, dirt late models, and oval racers with steering, suspension, and driveline components that overlap Sweet's sprint car and big block modified catalog.
- Allstar Performance: Manufacturer and distributor of circle-track racing parts including steering components, brackets, and accessories aimed at the same sprint car and modified racer customer base as Sweet Manufacturing.
- QA1: Manufacturer of motorsports suspension, steering, and driveline components with racing-grade tie rods, steering kits, and related hardware that compete head-to-head with Sweet's steering and suspension SKUs.
- Wilwood Engineering: Leading manufacturer of high-performance brake and chassis components for racing vehicles, serving the same motorsports customer base and overlapping with Sweet on steering and chassis hardware for race-only applications.
- AFCO Racing Products: Racing-focused suspension, steering, and chassis component manufacturer serving dirt and asphalt racers with comparable product categories to Sweet's suspension and steering systems.
- Strange Engineering: Manufacturer of racing driveline, suspension, and brake components for drag and oval track applications, with similar racing-only positioning and dealer distribution model.
- Flaming River: Manufacturer of steering systems, rack and pinion kits, and related components for hot rods, street rods, and racing applications, with direct overlap on rack and pinion and steering column product categories.
- Borgeson Universal: Manufacturer of steering columns, u-joints, and related steering components for hot rods, classics, and racing vehicles, closely comparable to Sweet's u-joint, column, and quick release offerings.
Emerging players
- Brinn Inc. Specialty manufacturer of lightweight racing bellhousings, clutches, and driveline components for circle-track and dirt racing, an adjacent niche peer in the dirt-track racing supply ecosystem.
Broad incumbents
- Sweet Power Steering components from large motorsports distributors: Summit Racing is a broad incumbent distributor of racing and performance parts including Sweet and competitor steering and suspension brands, representing the larger retail channel ecosystem in which Sweet's products are sold.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweet Manufacturing social profiles
Digital presenceSweet Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Manufacturing leadership team
Management profileNumber of profiles
Profiles1 record
Sweet Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Manufacturing
What does Sweet Manufacturing do?
Sweet Manufacturing designs, manufactures, and supplies high-performance racing steering, suspension, and power steering components for competition vehicles. The product catalog includes rack and pinion systems, steering boxes, power steering pumps, U-joints, steering wheels, columns, quick releases, spindles, servos, brackets, sprint car components, and remanufactured/rebuild parts. The company also offers repair and rebuilding services for its steering products.
Is Sweet Manufacturing a public or private company?
Sweet Manufacturing is a private company. It is classified as management employee owned and is currently operating.
When was Sweet Manufacturing founded?
Sweet Manufacturing was founded in 1978. It employs 1 to 10 people.
Where is Sweet Manufacturing based?
Sweet Manufacturing is headquartered in Kalamazoo, United States, in the North America region.
How does Sweet Manufacturing make money?
Two revenue lines are on record. Racing Parts Sales are the primary driver. The others are repair/Rebuilding Services.
Who are Sweet Manufacturing's main competitors?
Direct peers on record are Speedway Motors, Allstar Performance, QA1, Wilwood Engineering, AFCO Racing Products, Strange Engineering, Flaming River and Borgeson Universal. Brinn Inc. is listed as an emerging player. Sweet Power Steering components from large motorsports distributors is listed as a broad incumbent.
Does Sweet Manufacturing have an API?
No public API is recorded for Sweet Manufacturing.
What industry is Sweet Manufacturing in?
Sweet Manufacturing's product category is Performance Racing Steering Components. Its primary akta.pro industry code is IMACAIAB, Steering Systems & Components (Columns/Racks/EPS Pumps & Motors), with a secondary code of IMACAIAL, Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints). Its NAICS code is 336330 and its SIC code is 3714.