nowatt lighting
Nowatt Lighting, a sub-brand of Fonroche Lighting, designs 100% solar-powered architectural luminaires — bollards, studs, and columns — for outdoor marking, pathway, and decorative use. It serves municipalities, governments, and urban-design projects worldwide via custom hardware sales, design services, and project financing.
- Company typePrivate
- Founded2011
- HeadquartersSainte-Colombe-en-Bruilhois, France
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What nowatt lighting does
Nowatt Lighting is an architectural solar lighting sub-brand of Fonroche Lighting, the French solar street lighting operator founded in 2011 by Yann Maus and headquartered in Sainte-Colombe-en-Bruilhois, France. The Nowatt range comprises 100% solar-powered, off-grid luminaires — Crystal luminous bollards, BRUT fibre-reinforced concrete bollards, FOLLOW aluminum bollards, and FOLLOW UP aluminum columns — designed for marking, pathway, and decorative use in public spaces, urban developments, and architectural projects. Core technology centers on the proprietary Power 365 energy management system, which integrates high-efficiency PERC silicon photovoltaic panels, NiMH battery storage, LED modules delivering more than 190 Lm/W, and Bluetooth-enabled programmability through the Nowatt app. Anti-Black Out energy logic guarantees a 100% lighting service rate across the year, with operating range from -40°C to +70°C and a 10-year component warranty.
The business model combines hardware sales of customized solar lighting products with project-based professional services delivered by an in-house Design Office, supported by a financing department that has facilitated more than EUR 300M in projects through national and international financial institutions. Customers are predominantly public-sector buyers — including the Senegal Government (67,000 lamps), Romanian Government, SNCF, and multiple French municipalities — accessed through direct enterprise field sales, a worldwide network of experts, and the UGAP French public-procurement framework. Nowatt operates within a parent group of more than 180 employees across 20 nationalities, with a cumulative installed base of over 120,000 solar streetlights across more than 50 countries.
nowatt lighting firmographics
Firmographics- Name
- nowatt lighting
- Legal name
- Fonroche Lighting
- Website
- https://nowatt-lighting.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Nowatt Lighting, a sub-brand of Fonroche Lighting, designs 100% solar-powered architectural luminaires — bollards, studs, and columns — for outdoor marking, pathway, and decorative use. It serves municipalities, governments, and urban-design projects worldwide via custom hardware sales, design services, and project financing.
- Ownership category
- akta.pro rank
nowatt lighting industry classification
Industry- Product category
- Solar Outdoor Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where nowatt lighting is headquartered
LocationHeadquarters
- HQ city
- Sainte-Colombe-en-Bruilhois
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
nowatt lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Solar Street Lighting Hardware: Sale of solar street lights and lighting furniture products including Smartlight range, Nowatt range (Crystal, BRUT, FOLLOW, FOLLOW UP). Products are customized per project with various mast heights, configurations, and specifications.
- Custom Project Services: Personalized project studies conducted by Design Office experts. Installation, programming, and after-sales support services.
- Project Financing: Financing department facilitates large infrastructure projects through network of national and international financial institutions. Provides financing solutions adapted to customer needs for public and private clients. Over 300M EUR in financed projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
nowatt lighting product offering
Product offeringCore offering
Nowatt Lighting designs, manufactures, and sells 100% solar-powered architectural lighting fixtures—bollards, luminous studs, and columns—for outdoor marking, pathway illumination, and decorative use in public and urban spaces. The product range (Crystal, BRUT, FOLLOW, FOLLOW UP) is powered by Fonroche's proprietary Power 365 technology and is sold as customized project solutions to municipalities, public entities, and private developers worldwide.
Product overview
Nowatt is an architectural solar lighting sub-brand of Fonroche Lighting, featuring a range of 100% solar-powered products including the Crystal luminous bollard, BRUT concrete bollard, FOLLOW aluminum bollard (available in two heights), and FOLLOW UP aluminum column. The range addresses aesthetic and environmental challenges for pedestrian pathways, bike lanes, building facades, parks, gardens, and urban public spaces. Products offer customization options including Bluetooth connectivity for programming via the Nowatt app and various finish/colour temperature options.
Differentiator
Problem solved
Functional benefit
Brands
- Nowatt: Architectural solar lighting solutions product range including Crystal studs, BRUT bollards, FOLLOW bollards, and FOLLOW UP columns. Products feature 100% solar-powered lighting for marking, pathway illumination, and decorative purposes.
- Smartlight
- Helia
- Sunset
Products and services
- Crystal Luminous bollard designed as a tool for urban scenography, offering precise and controlled lighting with customizable color temperatures (Amber LED, 3000K, 4000K, RGB LED) and multiple lighting scenarios. Features built-in GPS and 35 days of autonomy without recharging. Targeted at urban design and landscape projects for municipalities and private developers.
- BRUT Bollard Bollard made from BFUP fibre-reinforced concrete designed for urban planning and public spaces exposed to heavy use. Features dual function (lighting and path marking), motion detector, and Bluetooth connectivity for programming via Nowatt app. Sold to municipalities and urban designers specifying heavy-duty public lighting.
- FOLLOW Bollard Aluminum bollard with minimalist geometric design for guiding movement and defining pathways. Available in heights of 110 cm and 60 cm, features motion sensor and Bluetooth connectivity for customization via Nowatt app. Intended for landscape and urban design projects.
- FOLLOW UP Aluminum column featuring dual function for main lighting and RGB luminous strip marking. Available in 90 and 180 configurations, designed for illuminating esplanades, town squares, cycle paths, and building entrances. Sold to municipalities and developers for public space lighting.
- Nowatt Range (Custom Project Studies & Installation Services) Custom project services delivered by Fonroche Lighting's Design Office experts, including personalized studies, installation, programming, and after-sales support for Nowatt architectural lighting deployments. Targeted at municipalities, urban designers, and private developers requiring tailored solar lighting project solutions.
Quantifiable outcome
- 100% lighting service rate guaranteed throughout the year
- +4 more outcomes
Companies that use nowatt lighting
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
nowatt lighting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
nowatt lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UGAP (Union des groupements d'achats publics)coreOfficial partnership with UGAP, the French public procurement platform. This enables government entities and public organizations to purchase Nowatt and Fonroche Lighting products through established framework agreements, simplifying the procurement process for municipalities.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
nowatt lighting competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
nowatt lighting social profiles
Digital presencenowatt lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
nowatt lighting leadership team
Management profileNumber of profiles
Profiles5 records
nowatt lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nowatt lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nowatt lighting
What does nowatt lighting do?
Nowatt Lighting designs, manufactures, and sells 100% solar-powered architectural lighting fixtures—bollards, luminous studs, and columns—for outdoor marking, pathway illumination, and decorative use in public and urban spaces. The product range (Crystal, BRUT, FOLLOW, FOLLOW UP) is powered by Fonroche's proprietary Power 365 technology and is sold as customized project solutions to municipalities, public entities, and private developers worldwide.
Is nowatt lighting a public or private company?
nowatt lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was nowatt lighting founded?
nowatt lighting was founded in 2011.
Where is nowatt lighting based?
nowatt lighting is headquartered in Sainte-Colombe-en-Bruilhois, France, in the Europe region.
How does nowatt lighting make money?
Three revenue lines are on record. Solar Street Lighting Hardware is the primary driver. The others are custom Project Services and project Financing.
Does nowatt lighting have an API?
No public API is recorded for nowatt lighting.
What industry is nowatt lighting in?
nowatt lighting's product category is Solar Outdoor Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of BPAHAKAJ, Lighting Design Services. Its NAICS code is 3351 and its SIC code is 3640.