nowatt lighting

What nowatt lighting does

Nowatt Lighting is an architectural solar lighting sub-brand of Fonroche Lighting, the French solar street lighting operator founded in 2011 by Yann Maus and headquartered in Sainte-Colombe-en-Bruilhois, France. The Nowatt range comprises 100% solar-powered, off-grid luminaires — Crystal luminous bollards, BRUT fibre-reinforced concrete bollards, FOLLOW aluminum bollards, and FOLLOW UP aluminum columns — designed for marking, pathway, and decorative use in public spaces, urban developments, and architectural projects. Core technology centers on the proprietary Power 365 energy management system, which integrates high-efficiency PERC silicon photovoltaic panels, NiMH battery storage, LED modules delivering more than 190 Lm/W, and Bluetooth-enabled programmability through the Nowatt app. Anti-Black Out energy logic guarantees a 100% lighting service rate across the year, with operating range from -40°C to +70°C and a 10-year component warranty.

The business model combines hardware sales of customized solar lighting products with project-based professional services delivered by an in-house Design Office, supported by a financing department that has facilitated more than EUR 300M in projects through national and international financial institutions. Customers are predominantly public-sector buyers — including the Senegal Government (67,000 lamps), Romanian Government, SNCF, and multiple French municipalities — accessed through direct enterprise field sales, a worldwide network of experts, and the UGAP French public-procurement framework. Nowatt operates within a parent group of more than 180 employees across 20 nationalities, with a cumulative installed base of over 120,000 solar streetlights across more than 50 countries.

Name

nowatt lighting

Legal name

Fonroche Lighting

Website

https://nowatt-lighting.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Nowatt Lighting, a sub-brand of Fonroche Lighting, designs 100% solar-powered architectural luminaires — bollards, studs, and columns — for outdoor marking, pathway, and decorative use. It serves municipalities, governments, and urban-design projects worldwide via custom hardware sales, design services, and project financing.

Ownership category

akta.pro rank

Product category

Solar Outdoor Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Solar architectural lighting
• Outdoor LED bollards
• Solar street furniture
• Autonomous pathway lighting
• Urban landscape lighting

Headquarters

HQ city

Sainte-Colombe-en-Bruilhois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Solar Street Lighting Hardware: Sale of solar street lights and lighting furniture products including Smartlight range, Nowatt range (Crystal, BRUT, FOLLOW, FOLLOW UP). Products are customized per project with various mast heights, configurations, and specifications.
2. Custom Project Services: Personalized project studies conducted by Design Office experts. Installation, programming, and after-sales support services.
3. Project Financing: Financing department facilitates large infrastructure projects through network of national and international financial institutions. Provides financing solutions adapted to customer needs for public and private clients. Over 300M EUR in financed projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Nowatt Lighting designs, manufactures, and sells 100% solar-powered architectural lighting fixtures—bollards, luminous studs, and columns—for outdoor marking, pathway illumination, and decorative use in public and urban spaces. The product range (Crystal, BRUT, FOLLOW, FOLLOW UP) is powered by Fonroche's proprietary Power 365 technology and is sold as customized project solutions to municipalities, public entities, and private developers worldwide.

Product overview

Nowatt is an architectural solar lighting sub-brand of Fonroche Lighting, featuring a range of 100% solar-powered products including the Crystal luminous bollard, BRUT concrete bollard, FOLLOW aluminum bollard (available in two heights), and FOLLOW UP aluminum column. The range addresses aesthetic and environmental challenges for pedestrian pathways, bike lanes, building facades, parks, gardens, and urban public spaces. Products offer customization options including Bluetooth connectivity for programming via the Nowatt app and various finish/colour temperature options.

Differentiator

Problem solved

Functional benefit

Brands

• Nowatt: Architectural solar lighting solutions product range including Crystal studs, BRUT bollards, FOLLOW bollards, and FOLLOW UP columns. Products feature 100% solar-powered lighting for marking, pathway illumination, and decorative purposes.
• Smartlight
• Helia
• Sunset

Products and services

• Crystal Luminous bollard designed as a tool for urban scenography, offering precise and controlled lighting with customizable color temperatures (Amber LED, 3000K, 4000K, RGB LED) and multiple lighting scenarios. Features built-in GPS and 35 days of autonomy without recharging. Targeted at urban design and landscape projects for municipalities and private developers.
• BRUT Bollard Bollard made from BFUP fibre-reinforced concrete designed for urban planning and public spaces exposed to heavy use. Features dual function (lighting and path marking), motion detector, and Bluetooth connectivity for programming via Nowatt app. Sold to municipalities and urban designers specifying heavy-duty public lighting.
• FOLLOW Bollard Aluminum bollard with minimalist geometric design for guiding movement and defining pathways. Available in heights of 110 cm and 60 cm, features motion sensor and Bluetooth connectivity for customization via Nowatt app. Intended for landscape and urban design projects.
• FOLLOW UP Aluminum column featuring dual function for main lighting and RGB luminous strip marking. Available in 90 and 180 configurations, designed for illuminating esplanades, town squares, cycle paths, and building entrances. Sold to municipalities and developers for public space lighting.
• Nowatt Range (Custom Project Studies & Installation Services) Custom project services delivered by Fonroche Lighting's Design Office experts, including personalized studies, installation, programming, and after-sales support for Nowatt architectural lighting deployments. Targeted at municipalities, urban designers, and private developers requiring tailored solar lighting project solutions.

Quantifiable outcome

• 100% lighting service rate guaranteed throughout the year
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• UGAP (Union des groupements d'achats publics)coreChannel Partner/ Reseller/ DistributorOfficial partnership with UGAP, the French public procurement platform. This enables government entities and public organizations to purchase Nowatt and Fonroche Lighting products through established framework agreements, simplifying the procurement process for municipalities.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nowatt-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nowatt lighting