CyberSafeKids
CyberSafeKids is an Irish registered charity (founded 2015) that delivers online safety talks in primary schools, publishes annual child-online-behaviour research, and runs advocacy campaigns targeting parents, educators, and policymakers across Ireland.
- Company typePrivate
- Founded2015
- HeadquartersDun Laoghaire, Ireland
- Headcount—
- GTM typeB2C
- OfferingServices
What CyberSafeKids does
CyberSafeKids (legally CYBERSAFEIRELAND CLG) is an Irish registered charity founded in 2015 that delivers online safety education, original research, and policy advocacy for children, parents, schools, and businesses across Ireland. It was launched as CyberSafeIreland on Safer Internet Day 2016 and rebranded to CyberSafeKids on Safer Internet Day 2021, and is headquartered at 93 George's Street Upper, Dun Laoghaire, Co. Dublin (charity number 20104108, company number 568651). The charity operates as a Company Limited by Guarantee with co-founders Alex Cooney (CEO), Maggie Brennan, and Cliona Curley, whose combined expertise spans cybercrime investigation, law enforcement, psychology, education, and online child protection.
Its portfolio comprises three pillars: direct educational delivery (interactive talks to primary school pupils in 3rd-6th class and corporate workplace presentations to parent-employees), free online resources (Cyber Academy, SharedTime screen-time guide, Gadget Gift Guide), and recurring advocacy campaigns (CyberBreak, Not The End, Same Rules Apply). The research arm publishes an annual Trends and Usage Report surveying thousands of Irish children aged 8-13, producing proprietary Ireland-specific data on device ownership, social media use, and online risk exposure that has been cited in national media and presented to the Oireachtas Joint Committee on Children and Youth Affairs.
The charity is funded through donations, grants, and corporate partnerships, and offers its programmes to schools free of charge. Its flagship corporate partner is Permanent TSB (since 2020), and it has also partnered with Family Friendly HQ and received funding from the Aviva Broker Community Fund (2024). CyberSafeKids is not a technology company: there is no proprietary software platform, API, or technical stack underpinning its work, and its outputs are human-authored. Revenue figures are not publicly disclosed.
CyberSafeKids firmographics
Firmographics- Name
- CyberSafeKids
- Legal name
- CYBERSAFEIRELAND CLG
- Website
- https://cybersafekids.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- CyberSafeKids is an Irish registered charity (founded 2015) that delivers online safety talks in primary schools, publishes annual child-online-behaviour research, and runs advocacy campaigns targeting parents, educators, and policymakers across Ireland.
- Ownership category
- akta.pro rank
CyberSafeKids industry classification
Industry- Product category
- Online Safety Education
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)
- akta.pro secondary industries
- Digital Safety, Privacy & Cyber Hygiene (EDAAAIAD), Cybersecurity Training & Awareness Programs (BPAEANAF)
Keywords
Where CyberSafeKids is headquartered
LocationHeadquarters
- HQ city
- Dun Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
CyberSafeKids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: The organisation accepts public donations via its website to support its charitable mission of empowering children for safer online experiences.
- Charitable Funding & Grants: CyberSafeKids receives funding from corporate partners (e.g., Permanent TSB headline charity partnership, Aviva Broker Community Fund award of €141,000 in 2024) and government/institutional funders to support its programmes and research.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CyberSafeKids product offering
Product offeringCore offering
CyberSafeKids is a registered Irish charity that delivers in-person educational talks on online safety to primary school children, parents/guardians, and corporate employees. Its portfolio also includes annual research reports surveying thousands of children on online behaviour, free online resources and campaigns (CyberBreak, Not The End, Same Rules Apply, Gadget Gift Guide), and policy advocacy with the Irish government and child welfare coalitions.
Product overview
CyberSafeKids is an Irish charitable organization focused on child online safety, formerly known as CyberSafeIreland. The organization operates as a service-based charity providing educational programmes rather than a software product company. Its portfolio consists of interactive school talks (delivered to primary school pupils), corporate workplace presentations, research publications (annual Trends and Usage Reports), and advocacy campaigns (CyberBreak, Not The End, Same Rules Apply, Gadget Gift Guide). The organization also provides resources including SharedTime and the Cyber Academy for parents, educators, and children. The offerings work together to provide a comprehensive approach to digital safety education, from direct school engagement to research-driven advocacy and parent resources.
Differentiator
Problem solved
Functional benefit
Products and services
- School Talks Programme Interactive educational presentations delivered by trained CyberSafeKids staff directly to 3rd-6th class pupils in Irish primary schools, teaching them how to navigate the online world safely, confidently and with resilience.
- Corporate Workplace Talks Workplace presentations and workshops delivered at corporate client sites to support employee parents in protecting their children online and using technology safely.
- Trends and Usage Report Annual research publication surveying thousands of children aged 8-13 in Ireland on their online behaviours, device usage, social media habits and safety concerns; used by media, policymakers and educators.
- SharedTime A digital resource that helps families manage screen time and balance online activities with offline experiences.
- Cyber Academy Online educational materials and training resources for children, parents and educators covering digital safety topics.
- Not The End Campaign Advocacy campaign focused on protecting children from online harms and promoting positive digital experiences.
- Same Rules Apply Campaign Public awareness campaign promoting the principle that the same behavioural and safety rules that apply offline should also apply in the online world.
- Gadget Gift Guide Annual guide helping parents choose age-appropriate tech devices and digital gifts for children.
- CyberBreak Campaign Annual initiative encouraging families to take a break from screens and engage in offline activities and conversations about online safety.
Quantifiable outcome
- 92% of 8-13 year olds own their own smart device; 70% use social media despite age restrictions of 13
- +3 more outcomes
Companies that use CyberSafeKids
Customer profileSegments3 records
Ideal customer profiles3 records
CyberSafeKids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CyberSafeKids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Permanent TSBflagshipPermanent TSB partnered with CyberSafeKids as one of its three headline charity partners (alongside Pieta House and Make-A-Wish Ireland), supporting the charity's mission to empower children, parents and teachers to navigate the online world safely. The bank supports CyberSafeKids as part of its Responsible Business agenda and community partnership programme.
- Family Friendly HQcoreCyberSafeKids partnered with Family Friendly HQ, Ireland's trusted parenting community, to contribute content and expertise to their Online Wellbeing Hub, which provides tools and advice to empower parents and children to develop healthy digital habits and navigate social media, privacy, security, digital footprint, and cyberbullying.
- Children's Rights AlliancecoreCyberSafeKids joined the Children's Rights Alliance and other members (Barnardos, Dublin Rape Crisis Centre, One in Four, ISPCC, SpunOut.ie) in a joint advocacy campaign to make protecting children online a priority in Ireland's Programme for Government. The coalition called for five key actions: establishing a Digital Safety Commissioner, integrating digital rights into the Children's Strategy, introducing a digital literacy programme in schools, investigating online crime, and limiting children's exposure to content risks.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
CyberSafeKids competitors and assessment
Company assessmentDirect peers
- Internet Matters: UK-based nonprofit providing online safety information, advice, and resources for parents, carers, and professionals. Closely comparable mission and delivery model (school engagement, parent resources, research-driven policy advocacy), serving a UK rather than Irish audience.
- National Online Safety: Provides certified online safety training, resources, and webinars to schools, parents, and employers in the UK. Closely comparable operating model to CyberSafeKids' school talks and corporate workplace talks, with overlapping audiences and training-led delivery.
- Common Sense Media: US-based nonprofit offering independent reviews, age-based ratings, and educational resources on media and technology for children and families. Comparable mission (empowering families to navigate digital media safely) and resource-led delivery model.
- Childnet International: UK charity working with government, industry, and schools to make the internet a safer place for children. Closely comparable mission across education, policy advocacy, and Safer Internet Day-style campaigns, with similar nonprofit funding structure.
- ConnectSafely: US-based nonprofit producing research-based safety tips, guides, and policy input for kids, parents, educators, and policymakers. Comparable mission and resource/research-led delivery model to CyberSafeKids, but US-focused.
Regional players
- Netsafe: New Zealand's independent online safety nonprofit, providing education, advice, and incident response for online harm affecting individuals and families. Comparable mission and operating structure, but serves the New Zealand market rather than Ireland.
- SPUNOUT: Irish youth information charity that has co-advocated with CyberSafeKids on children's online safety, including joint press conferences on Safer Internet Day. Comparable Irish non-profit serving young people with overlapping policy and digital-safety interests.
Broad incumbents
- UK Safer Internet Centre: Consortium of UK charities (Childnet, Internet Watch Foundation, SWGfL) delivering Safer Internet Day and online safety education nationally. Comparable mission and event-led advocacy, operating at greater scale and with broader institutional backing than CyberSafeKids.
- Family Online Safety Institute (FOSI): International nonprofit convening industry, government, and academia to develop tools and policies for online safety. Comparable mission of advancing digital safety for children and families, but operating as a policy/industry forum rather than direct educator.
- eSafety Commissioner (Australia): Australian government regulator providing online safety education, research, and complaint resolution. Comparable in addressing children's online safety via education and policy, but operates as a statutory regulator rather than a nonprofit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CyberSafeKids social profiles
Digital presenceCyberSafeKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
CyberSafeKids leadership team
Management profileNumber of profiles
Profiles3 records
CyberSafeKids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CyberSafeKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CyberSafeKids
What does CyberSafeKids do?
CyberSafeKids is a registered Irish charity that delivers in-person educational talks on online safety to primary school children, parents/guardians, and corporate employees. Its portfolio also includes annual research reports surveying thousands of children on online behaviour, free online resources and campaigns (CyberBreak, Not The End, Same Rules Apply, Gadget Gift Guide), and policy advocacy with the Irish government and child welfare coalitions.
Is CyberSafeKids a public or private company?
CyberSafeKids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CyberSafeKids founded?
CyberSafeKids was founded in 2015.
Where is CyberSafeKids based?
CyberSafeKids is headquartered in Dun Laoghaire, Ireland, in the Europe region.
How does CyberSafeKids make money?
Two revenue lines are on record. Donations are the primary driver. The others are charitable Funding & Grants.
Who are CyberSafeKids's main competitors?
Direct peers on record are Internet Matters, National Online Safety, Common Sense Media, Childnet International and ConnectSafely. Regional players are Netsafe and SPUNOUT. Broad incumbents are UK Safer Internet Centre, Family Online Safety Institute (FOSI) and eSafety Commissioner (Australia).
Does CyberSafeKids have an API?
No public API is recorded for CyberSafeKids.
What industry is CyberSafeKids in?
CyberSafeKids's product category is Online Safety Education. Its primary akta.pro industry code is EDAFALAG, Cyberbullying Prevention, Reporting & Case Management, with a secondary code of EDAAAIAD, Digital Safety, Privacy & Cyber Hygiene. Its NAICS code is 813 and its SIC code is 8200.