atlantic superstore
Atlantic Superstore is a regional grocery banner in Atlantic Canada, owned by Loblaw Companies Limited, operating physical supermarkets plus an e-commerce platform with pickup, delivery, the PC Express Pass subscription, and the PC Optimum loyalty program.
- Company typePrivate
- Founded1986
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What atlantic superstore does
Atlantic Superstore is a regional grocery retail banner operating exclusively in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador). Founded in 1986 and wholly owned by Loblaw Companies Limited, Canada's largest grocery retailer, the banner operates a network of brick-and-mortar supermarket stores offering groceries, household goods, pharmacy services, and online grocery ordering. The company serves general consumers and families seeking convenient grocery shopping, with both in-store and digital fulfillment options.
The underlying technology stack is a Loblaw-provided e-commerce platform integrated with the PC Express Pass subscription service and the PC Optimum loyalty program. The platform supports online ordering with both in-store pickup and home delivery. Product assortment spans fresh produce, meats, dairy, frozen foods, pantry items, household supplies, personal care, prepared foods, and apparel through the Joe Fresh sub-brand. The company maintains an integrated private label portfolio including President's Choice (premium), no name (value, $5 and under positioning), PC Blue Menu (health-focused), PC Organics, and Everyday Essentials, alongside national brands.
Revenue is generated primarily through retail product margins on in-store and online grocery sales, supplemented by PC Express Pass subscription fees priced at $2.50/month for the first year. The customer acquisition model combines weekly flyer promotions, PC Optimum loyalty enrollment, social media presence, and an active customer acquisition offer (up to $75 in PC Optimum points plus free delivery or pickup). Geographic footprint is entirely domestic within Canada and limited to the four Atlantic provinces, with no international operations.
atlantic superstore firmographics
Firmographics- Name
- atlantic superstore
- Legal name
- Loblaw Companies Limited
- Website
- https://atlanticsuperstore.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Atlantic Superstore is a regional grocery banner in Atlantic Canada, owned by Loblaw Companies Limited, operating physical supermarkets plus an e-commerce platform with pickup, delivery, the PC Express Pass subscription, and the PC Optimum loyalty program.
- Ownership category
- akta.pro rank
atlantic superstore industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industries
- Grocery & Specialty Food Marketplaces (CRAFABAE), Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
Keywords
atlantic superstore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grocery Retail Sales: Traditional retail revenue generated through in-store and online grocery sales. Products include fresh produce, meats, dairy, frozen foods, pantry items, household supplies, personal care, and prepared foods. The company generates revenue through product margins on merchandise sales, with additional revenue from PC Express Pass subscription fees ($2.50/month for first year with unlimited free delivery and 2% back in points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PC Express Pass subscription for unlimited free delivery and bonus points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
atlantic superstore product offering
Product offeringCore offering
Atlantic Superstore operates full-service supermarkets in Atlantic Canada selling fresh and packaged groceries, produce, meat, bakery, dairy, household essentials, and pharmacy items under national and private-label brands. The banner supports an omnichannel shopping experience through its PC Express service, which enables customers to place orders online for in-store pickup or home delivery, and ties purchases into the PC Optimum loyalty rewards program.
Product overview
Atlantic Superstore operates as a Canadian grocery retail chain with a unified e-commerce platform offering online grocery shopping via pickup and delivery. The product portfolio centers on the online shopping platform integrated with PC Express Pass subscription ($2.50/month for unlimited free delivery plus 2% points back) and PC Optimum loyalty program. The store features multiple private label brands including President's Choice (premium), no name (value, featuring $5 and under pricing), and PC Blue Menu (health-focused), alongside national brands. Core fulfillment services include in-store pickup and home delivery, with promotional offerings like weekly flyers, price drops, and multi-buy deals.
Differentiator
Problem solved
Functional benefit
Brands
- PC Express: Online grocery pickup and delivery service offering unlimited free delivery plus 2% back in points with pickup
- PC Optimum
- Joe Fresh
- no name
- President's Choice
- PC Blue Menu
- PC Organics
- Everyday Essentials
Companies that use atlantic superstore
Customer profileSegments1 record
Ideal customer profiles2 records
atlantic superstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
atlantic superstore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Loblaw Companies LimitedcoreAtlantic Superstore is a banner/stores under Loblaw Companies Limited, one of Canada's largest food retailers. Loblaw provides the parent company infrastructure, supply chain, PC Optimum loyalty program, and PC Express technology platform that powers Atlantic Superstore's e-commerce operations.
Recent moves5 records
Expansion highlights4 records
atlantic superstore competitors and assessment
Company assessmentEmerging players
- Longo's: Longo's is an Ontario-based premium grocery retailer with strong private-label, fresh prepared foods, and online ordering — comparable to Atlantic Superstore's premium PC positioning and prepared-foods execution.
Direct peers
- Sobeys: Sobeys is Atlantic Canada's other dominant full-line supermarket chain, owned by Empire Company. It competes head-to-head with Atlantic Superstore for the same regional grocery basket, loyalty (Scene+), and online pickup/delivery share across Nova Scotia, New Brunswick, PEI, and Newfoundland.
- FreshCo: FreshCo is a Loblaw-owned discount grocery banner that competes with Atlantic Superstore within the same parent company's portfolio and with Sobeys' FreshCo expansion across Canada on price-conscious grocery shoppers.
- No Frills: No Frills is Loblaw's hard-discount banner selling the same no-name private label and overlapping supply chain; it competes directly with Atlantic Superstore for value-seeking Atlantic Canadian households.
Broad incumbents
- Costco Canada: Costco operates membership warehouse clubs in Atlantic Canada that compete with Atlantic Superstore on bulk grocery and household purchases, particularly the Club Pack offering.
- Loblaw Companies Limited: Loblaw is the parent company and a direct comparable as Canada's largest grocer, operating competing banner stores (Real Canadian Superstore, Loblaws, No Frills, Maxi) that overlap with Atlantic Superstore's assortment, loyalty, and supply chain assets.
- Metro Inc. Metro is a major Canadian grocery and pharmacy retailer serving Ontario and Quebec with strong private-label and loyalty programs, comparable in business model to Atlantic Superstore's full-line supermarket + pharmacy + online offering.
- Walmart Canada: Walmart Canada operates large-format grocery supercenters and an online grocery pickup/delivery platform in Atlantic Canada, competing with Atlantic Superstore on price, assortment breadth, and one-stop shopping.
Others
- Instacart: Instacart is a third-party online grocery delivery platform partnering with multiple Canadian banners; relevant as an emerging channel that could either augment or disintermediate Atlantic Superstore's PC Express e-commerce business.
Regional players
- Save-On-Foods: Save-On-Foods is a Western Canada-focused full-line supermarket chain with comparable private-label (Western Family), loyalty program, and online grocery operations; relevant as a regional-banner comparison.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
atlantic superstore social profiles
Digital presenceatlantic superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
atlantic superstore leadership team
Management profileNumber of profiles
atlantic superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
atlantic superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about atlantic superstore
What does atlantic superstore do?
Atlantic Superstore operates full-service supermarkets in Atlantic Canada selling fresh and packaged groceries, produce, meat, bakery, dairy, household essentials, and pharmacy items under national and private-label brands. The banner supports an omnichannel shopping experience through its PC Express service, which enables customers to place orders online for in-store pickup or home delivery, and ties purchases into the PC Optimum loyalty rewards program.
Is atlantic superstore a public or private company?
atlantic superstore is a private company. It is currently operating.
When was atlantic superstore founded?
atlantic superstore was founded in 1986.
How does atlantic superstore make money?
One revenue line is on record: grocery Retail Sales.
Who are atlantic superstore's main competitors?
Longo's is listed as an emerging player. Direct peers are Sobeys, FreshCo and No Frills. Broad incumbents are Costco Canada, Loblaw Companies Limited, Metro Inc. and Walmart Canada. Instacart is listed as an others. Save-On-Foods is listed as a regional player.
Does atlantic superstore have an API?
No public API is recorded for atlantic superstore.
What industry is atlantic superstore in?
atlantic superstore's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 44511 and its SIC code is 5400.