Bergsport-Steinle
Bergsport-Steinle is a Munich-based sole proprietorship founded by brothers Michael and Sergey Steinle that designs and sells high-end replacement climbing picks, front points, and modular crampon platforms for ice, mixed, and drytooling climbers, sold direct-to-consumer worldwide via its own e-commerce site.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Bergsport-Steinle firmographics
Firmographics- Name
- Bergsport-Steinle
- Legal name
- Bergsport-Steinle
- Website
- https://sport-steinle.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Bergsport-Steinle is a Munich-based sole proprietorship founded by brothers Michael and Sergey Steinle that designs and sells high-end replacement climbing picks, front points, and modular crampon platforms for ice, mixed, and drytooling climbers, sold direct-to-consumer worldwide via its own e-commerce site.
- Ownership category
- akta.pro rank
Bergsport-Steinle industry classification
Industry- Product category
- Climbing Equipment Manufacturing
- NAICS
- Saw Blade and Handtool Manufacturing (332216)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)
Keywords
Where Bergsport-Steinle is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bergsport-Steinle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through proprietary e-commerce platform. Products are manufactured in-house and sold directly to end customers worldwide. Revenue is generated through one-time product sales with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mixed Picks - €85.95/piece |
| Unit Pricing | Pay-as-you-go | Drytooling Picks - €80.95/piece |
| Unit Pricing | Pay-as-you-go | Ice Picks - €85.95-95.95/piece |
| Unit Pricing | Pay-as-you-go | Front Points - €35.95-42.95/piece |
| Unit Pricing | Pay-as-you-go | Diamond File - €62.95/piece |
| Unit Pricing | Pay-as-you-go | Cheeks for Picks - €23.50/pair |
| Unit Pricing | Pay-as-you-go | WKP-21 Bolt-on Crampon Base - €74.95/piece |
| Unit Pricing | Pay-as-you-go | WKP-21 E Platform - €105.95/piece |
| Unit Pricing | Pay-as-you-go | WKP-21 H Platform - €99.95/piece |
| Unit Pricing | Pay-as-you-go | WKP-21 Additional Parts - €25-31/pair |
| Unit Pricing | Pay-as-you-go | 19ASPD-M Ice Rock Aspeed Pick - €110.95/piece |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bergsport-Steinle product offering
Product offeringCore offering
Bergsport-Steinle manufactures and sells replacement picks, front points, modular bolt-on crampons (WKP-21 platform), and climbing accessories for ice climbing, mixed climbing, and drytooling. All products are designed and produced in-house in Munich from high-strength German specialty steel and are EN-13089 certified. The portfolio covers dedicated pick and frontpoint variants compatible with Petzl, CAMP USA Cassin, Black Diamond, Grivel, and Ice Rock tools and crampons.
Product overview
Bergsport-Steinle is a family-owned German manufacturer of high-quality replacement picks and frontpoints for ice climbing, mixed climbing, and drytooling. The product portfolio centers on interchangeable climbing hardware components made from high-strength German steel. Core offerings include: (1) Pick lines for ice axes (Ice Picks, Mixed Picks, Drytooling Picks) compatible with Petzl, CAMP USA, and Ice Rock brands; (2) Front Points for crampons compatible with Petzl Lynx, Grivel G14, Black Diamond, and the company's own WKP-21 platform; (3) The WKP-21 modular bolt-on crampon system - the world's first fully modular platform for fruitboots with interchangeable frontpoints and side parts (E/H/V variants) for different climbing styles; (4) Accessories including diamond files for maintaining the hardened steel products. All products are EN-13089 certified and manufactured in Munich, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Drytooling Picks
Quantifiable outcome
- Products last at least 70% more than EN standard minimum requirements in test bench conditions
- +3 more outcomes
Companies that use Bergsport-Steinle
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Bergsport-Steinle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bergsport-Steinle partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
Bergsport-Steinle competitors and assessment
Company assessmentBroad incumbents
- Petzl: French market leader in climbing and mountaineering equipment, manufacturer of ice axes (Nomic, Quark, Ergonomic) and crampons. Sells both stock and aftermarket picks that compete directly with Bergsport-Steinle's compatible offerings across its largest product line.
- Stubai Bergsport: Austrian/European manufacturer of alpine and climbing equipment including ice tools and crampons. Closest geographic and product-line peer to Bergsport-Steinle among European mountain-hardware specialists.
- Climbing Technology: Italian manufacturer of climbing hardware including ice tools and crampons with a strong European footprint. Competes with Bergsport-Steinle in the ice-climbing accessories category.
- Edelrid: German climbing hardware and rope manufacturer with a presence in alpine equipment. Comparable as a European-based manufacturer serving the same climbing end-market.
- Grivel: Italian specialist in crampons and ice tools (G12, G14). Bergsport-Steinle offers dedicated replacement front points for Grivel G14 crampons, making it a direct competitor in the front-point aftermarket.
- Simond: Decathlon-owned French mountaineering brand offering ice axes, crampons, and related accessories. Comparable as a value-to-mid-tier incumbent serving European alpinists.
- CAMP USA / Cassin: US arm of CAMP that distributes the Cassin technical climbing line including the X-Dream ice axe. Bergsport-Steinle produces direct-replacement ice and mixed picks for the X-Dream platform.
- DMM: UK-based climbing hardware manufacturer offering ice axes and crampons. Operates in the same aftermarket replacement-parts category as Bergsport-Steinle's products.
- Black Diamond Equipment: US-based climbing equipment manufacturer offering ice axes, crampons (Stinger, Cyborg, Raptor), and replacement picks/front points. Bergsport-Steinle produces compatible replacement front points for multiple Black Diamond platforms.
- Salewa: Italian alpine sports brand with a broad mountaineering and climbing gear portfolio including technical ice tools. Comparable as a broad incumbent in the same end-user market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bergsport-Steinle compliance and trust
Trust signalCompliance1 record
Bergsport-Steinle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergsport-Steinle leadership team
Management profileNumber of profiles
Profiles2 records
Bergsport-Steinle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergsport-Steinle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergsport-Steinle
What does Bergsport-Steinle do?
Bergsport-Steinle manufactures and sells replacement picks, front points, modular bolt-on crampons (WKP-21 platform), and climbing accessories for ice climbing, mixed climbing, and drytooling. All products are designed and produced in-house in Munich from high-strength German specialty steel and are EN-13089 certified. The portfolio covers dedicated pick and frontpoint variants compatible with Petzl, CAMP USA Cassin, Black Diamond, Grivel, and Ice Rock tools and crampons.
Is Bergsport-Steinle a public or private company?
Bergsport-Steinle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bergsport-Steinle founded?
Bergsport-Steinle was founded in -1.
Where is Bergsport-Steinle based?
Bergsport-Steinle is headquartered in Munich, Germany, in the Europe region.
How does Bergsport-Steinle make money?
One revenue line is on record: direct E-commerce Sales.
Who are Bergsport-Steinle's main competitors?
Broad incumbents on record are Petzl, Stubai Bergsport, Climbing Technology, Edelrid, Grivel, Simond, CAMP USA / Cassin, DMM, Black Diamond Equipment and Salewa.
Does Bergsport-Steinle have an API?
No public API is recorded for Bergsport-Steinle.
What industry is Bergsport-Steinle in?
Bergsport-Steinle's product category is Climbing Equipment Manufacturing. Its primary akta.pro industry code is CRAMAJAD, Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags). Its NAICS code is 332216 and its SIC code is 3420.