mayfest

What mayfest does

Trinity Collaborative, Inc., operating as Mayfest, is a Fort Worth-based 501(c)(3) non-profit organization that produces the annual four-day Mayfest festival on 33 acres of Trinity Park along the Trinity River. Founded in 1973 and incorporated as a non-profit in 1987, the organization was rebranded from Mayfest, Inc. to Trinity Collaborative, Inc. in 2019 to formalize an expanded mission of connecting people to parks, the river, and the community through year-round programs. The festival draws approximately 200,000 attendees from the Dallas-Fort Worth metro area and integrates three live music stages with 50+ bands delivering 90+ hours of music, a Carnival Americana midway with ride wristbands, an Art & Gift Market with 135+ vendors, a Children's Area with 20+ free activities, community performing arts stages, and food and beverage concessions.

Revenue is generated through a diversified event-economics stack: tiered ticket sales ($7–$13 per person with free Thursday admission, free toddler and military/Lockheed Martin-presented admission), $20 per-car parking at Farrington Field and Dickies Arena Yellow Lot, vendor booth fees across commercial, food, non-profit, and art market categories, multi-level corporate sponsorship packages starting at $5,000, $30 unlimited carnival ride wristbands, individual "Friends of the Festival" donations, and beverage sales. Net proceeds are distributed as grants to three founding organizations (Junior League of Fort Worth, Streams & Valleys, City of Fort Worth Park & Recreation Department), with the Tarrant Regional Water District directing its share back to the other partners; cumulative community reinvestment exceeds $7.5 million since 1973.

Operations are volunteer-intensive: 60 Central Committee members oversee functional areas and 1,000+ volunteers support on-site execution each year. Technology footprint is minimal — Worth Media builds and hosts the WordPress-based website, with no mobile app, API, SDK, proprietary platform, or AI/ML capability disclosed. Safety and service partners include Fort Worth Police and Fire Departments, Texas Health Fort Worth, and the Fort Worth Office of Emergency Management, alongside the four founding organizations and corporate partners.

Name

mayfest

Legal name

Trinity Collaborative, Inc.

Website

https://mayfest.org

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Trinity Collaborative, Inc. (operating as Mayfest) is a 501(c)(3) non-profit producing Fort Worth's annual four-day community festival featuring live music, carnival rides, vendors, and children's activities for 200,000+ Dallas-Fort Worth patrons.

Ownership category

akta.pro rank

Product category

Community Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industries

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Family, Kids & Education Fairs (MPAGAFAH), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Community festival events
• Nonprofit event management
• Outdoor family entertainment
• Live music festivals
• Arts and crafts fairs

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Festival admission tickets sold online and at gate for Friday through Sunday. Thursday admission is free. Pricing tiers for adults, children, seniors, and free for toddlers 2 and under.
2. Vendor Booth Fees: Art & Gift Market vendors, Commercial vendors, Food vendors, and Non-profit vendors pay booth fees to participate in the festival.
3. Sponsorship: Corporate sponsors at various levels (Partner, Leader, Sustainer, Supporter, Contributor) provide financial support in exchange for brand visibility with festival patrons. Sponsorship levels start at $5,000.
4. Parking Fees: $20 per car parking at Farrington Field and Dickies Arena Yellow Lot. Limited complimentary parking available for volunteers.
5. Carnival Ride Revenue: Carnival Americana provides ride attractions. Revenue from single ride coupons or unlimited ride wristbands ($30).
6. Donations: Friends of the Festival donations from individuals. Donation levels over $50 include festival tickets.
7. Food and Beverage Sales: Food vendors sell festival food items. Beverage booths (Coke, Beer/Wine) throughout the festival grounds generate sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mayfest produces an annual four-day community festival held on 33 acres in Trinity Park, Fort Worth, Texas, featuring live music across three stages, carnival rides, festival food, an Art & Gift Market with over 135 vendors, a Children's Area with free activities, and community entertainment stages. The organization sells admission tickets, parking, and corporate sponsorships, and distributes proceeds as grants to its founding nonprofit partners.

Product overview

Mayfest is a community festival organization producing an annual four-day family festival in Fort Worth, Texas. The organization operates as a single unified event portfolio centered on the Mayfest festival, which includes multiple integrated components: the main festival grounds with live music across three stages (Oasis Stage, Riverbank Main Stage, Art Stage), a Carnival Midway with mechanical rides, an Art & Gift Market with over 135 vendor booths, a Children's Area with free activities for ages 3-12, community entertainment stages, food courts, and attraction shows. Trinity Collaborative, Inc. also administers a community grants program that distributes proceeds to founding non-profit partners and operates a volunteer program requiring over 1,000 volunteers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayfest Annual Festival Annual four-day family festival held on 33 acres in Trinity Park along the Trinity River in Fort Worth, Texas, featuring three live music stages, carnival rides, festival food, an Art & Gift Market, free children's activities, and community entertainment stages. Admission is sold by tier (adults, children, seniors) with free Thursday admission and free admission for toddlers 2 and under.
• Corporate Sponsorship Packages Multi-tier corporate sponsorship program (Partner, Leader, Sustainer, Supporter, Contributor) starting at $5,000 that provides local and regional businesses with brand visibility and community association in front of approximately 200,000 festival patrons. Sponsorships are contracted on a multi-year basis and include category-specific opportunities such as stage sponsorship, military discount presentation, and Art & Gift Market area partnership.
• Festival Vendor Booth Program Application-based booth rental program for Art & Gift Market vendors, commercial vendors, food vendors, and nonprofit organizations to participate in the Mayfest festival. Over 135 Art & Gift Market vendors showcase local artistic talent and gifts, food vendors sell festival treats, and nonprofits use booth space to reach over 175,000-200,000 festival patrons.
• Festival Parking Pass Paid parking at designated festival lots near Trinity Park, including Farrington Field and the Dickies Arena Yellow Lot, priced at $20 per car with tram service to the North Gate. Trinity Metro Routes 2 and 53 also serve the park, and Uber/Lyft drop-off is available at the South Entrance.

Quantifiable outcome

• $7.5 million+ given back to Fort Worth community since 1973
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• The Junior League of Fort Worth, Inc.coreStrategic or Co-development Partner · 1 January 1973Founding organization of Mayfest. Receives grant funding from Trinity Collaborative, Inc. proceeds to support children's programs including Kids in the Kitchen, Healthy Heroes, Junior MINTS, Pancake Breakfast, and All Aboard.
• Streams & Valleys, Inc.coreStrategic or Co-development Partner · 1 January 1973Founding organization that has received funds for trail systems improvements including Share the Trail Signage, Share the Trail Ambassador Team, Phyllis J. Tilley Memorial Pedestrian Bridge signage, and landscaping around the bridge.
• The City of Fort Worth Park and Recreation DepartmentcoreStrategic or Co-development Partner · 1 January 1973Founding organization that has received grants for improvements throughout Trinity Park including metal pavilion structures, Trinity Park Existing Site Conditions Plan, Port-a-let Enclosures, Community Center Sound System, and Archiving System.
• Tarrant Regional Water DistrictcoreStrategic or Co-development Partner · 1 January 1973Founding partner who graciously gives their portion of the grant distribution back to the other three founding partners. Provides free water station at festival grounds.
• Lockheed MartinmajorGTM or Marketing PartnerPresents military discount program providing FREE admission for active, retired, and veteran service members with valid Military ID, veteran endorsement on state-issued ID, or DD-214 copy, plus up to 3 family members each day of the festival.
• Carnival AmericanamajorOthersProvides carnival rides and attractions including unlimited ride wristbands for $30. Carnival midway located near South Entrance with smaller children's ride areas near North Entrance and Children's Area.
• Hiley Buick GMCmajorGTM or Marketing PartnerSponsor of the Oasis Stage where attendees can enjoy ice-cold beverages and listen to music.
• GO TEXANminorGTM or Marketing PartnerPartnership with GO TEXAN program in the Art & Gift Market area.
• Fort Worth Police DepartmentmajorOthersProvides police officers located throughout the festival grounds for safety and security.
• Fort Worth Fire DepartmentmajorOthersParticipates in safety of patrons with interactive stations in the Children's Area.
• Texas Health Fort WorthmajorOthersSets up medical tent with beds, water, blood sugar regulators, privacy areas for breastfeeding mothers, and all medical tools necessary to treat minor problems. Ambulance on standby for transport if needed.
• Fort Worth Office of Emergency ManagementmajorOthersMeets with Mayfest throughout the year to develop efficient safety plans and reviews protocols with authorities.
• The Residence Inn Fort Worth Cultural DistrictminorOthersPreferred hotel partner for Mayfest attendees.
• Home2Suites by HiltonminorOthersPreferred hotel partner for Mayfest attendees.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Main Street Arts Festival: Fort Worth's other large spring arts and community festival, held in downtown Fort Worth. Directly comparable as a family-friendly, vendor-driven, multi-day arts and music event serving the same DFW market and competing for the same sponsors and patrons.
• North Texas Irish Festival: Annual multi-stage Dallas-based community festival featuring cultural programming, food vendors, and family activities. Closely comparable business model: nonprofit-style community festival with ticket sales, vendor booths, and sponsorship underwriting serving the DFW metroplex.
• Plano Balloon Festival: Family-oriented multi-day festival in the DFW suburbs with ticketed admission, live entertainment, food vendors, and sponsorships. Comparable in scale (~200K+ attendees), revenue mix, and nonprofit/community orientation to Mayfest.
• Scarborough Renaissance Festival: Long-running North Texas multi-week themed festival with ticketed admission, food vendors, arts/crafts marketplace, and live entertainment. Comparable in operating model, regional Texas draw, and family entertainment positioning.
• Wurstfest: Texas-based multi-day cultural festival in New Braunfels with ticketed admission, food and beverage vendors, live entertainment, and strong sponsor support. Comparable as a regional Texas family festival with a similar nonprofit/community orientation.
• Texas Folklife Festival: San Antonio multi-day cultural festival with live music, food vendors, arts marketplace, and community programming. Comparable in nonprofit operation, family focus, and festival economics even though it runs in a different Texas market.

Broad incumbents

• State Fair of Texas: The largest annual fair in Texas, held in Dallas with ticketed entry, live music, vendors, carnival rides, and major corporate sponsorship. Overlaps Mayfest on every revenue stream but at materially greater scale and 24-day duration.
• San Antonio Stock Show & Rodeo: Large-scale Texas annual event combining ticketed entertainment, vendors, sponsorships, and community grant-making. Overlaps Mayfest on ticketing, sponsorship, vendor, and community-impact dimensions but operates at a much larger scale.
• Houston Livestock Show and Rodeo: The largest livestock show and rodeo in the world with ticketed admission, live entertainment, vendors, and a major community scholarship/grant program. Comparable as a nonprofit community festival with substantial grant-making and corporate sponsorship infrastructure.

Regional players

• National Cherry Blossom Festival: Multi-week spring community festival with ticketed and free programming, family activities, vendor marketplace, and major corporate sponsors. Comparable as a large spring community festival with similar revenue mix, though it serves the DC market rather than DFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MayfestFW
• Facebookfacebook.com/mayfest
• Pinterestpinterest.com/MayfestFW
• LinkedInlinkedin.com/company/mayfest-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mayfest