Midnight Brewery

What Midnight Brewery does

Midnight Brewery is a family-owned microbrewery founded in 2011 by Trae Cairns and operating a single direct-to-consumer tasting room in Rockville, Virginia (Goochland County). The business serves walk-in patrons with handcrafted ales, lagers, seasonal beers, fruit-beer variants, seltzers, Virginia wine, cider, and a paired food menu (Midnight Kitchen / Midnight Bistro), with both indoor and outdoor seating. The tasting room operates on limited days and hours (Wed-Sun, afternoon/evenings), and the company carries the Brewers Association Independent Seal marking it as a qualifying independent craft brewer.

The product portfolio is produced on-site with standard small-batch brewing operations; there is no proprietary technology platform beyond ordinary POS/payment tooling, and Square is used as the digital storefront for e-gift card sales. There are no disclosed wholesale, distribution, taproom licensing, or e-commerce packaged-beer channels, meaning all revenue is generated at or in direct support of the single Rockville site.

Commercially, the company monetizes exclusively through on-premise pour sales, food, ancillary beverage sales (wine, cider), merchandise, and Square-issued e-gift cards denominated at $25 and above. The go-to-market is purely local and physical, with no named enterprise, hospitality, or retail accounts and no marketing footprint beyond a basic web presence. The pricing model is per-visit consumption plus prepaid gift-card balances, and the family-ownership structure suggests no external equity funding or institutional capital base.

Name

Midnight Brewery

Legal name

Midnight Brewery

Website

https://midnightbrewery.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Midnight Brewery is a family-owned microbrewery founded in 2011 in Rockville, Virginia, operating a single direct-to-consumer tasting room. It serves handcrafted ales, lagers, seasonal beers, wine, cider, and food to walk-in local patrons.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft beer brewing
• Microbrewery operations
• Tasting room service
• Ale and lager production
• On-site food service

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales: Direct beer sales at the tasting room. Beers are sold in various formats including 16oz pints, 12oz servings for higher ABV beers, half pints, and growlers. This is the primary revenue stream.
2. Food Sales: On-site food sales through Midnight Kitchen (Bavarian pretzels, pizzas) and rotating food vendors including River City Wood Fired Pizza, El Guapo, Cocina Calle, Haywood Grill, and others. Food is prepared on-site or by third-party vendors at the tasting room.
3. Wine and Cider Sales: Sales of Virginia wine (7 Lady Winery - Chardonnay, Rose, Cab Franc) and Bold Rock Cider. Added to complement the beer offerings and appeal to a broader customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Midnight Brewery is a family-owned microbrewery that handcrafts ales, lagers, and seasonal beers and sells them directly to consumers through an on-site tasting room in Rockville, VA. Its offering is bundled with a kitchen (Midnight Kitchen / Midnight Bistro) serving food and a selection of Virginia-produced wine and cider, creating a combined beer, food, and beverage destination.

Product overview

Midnight Brewery is a family-owned and operated microbrewery offering a portfolio of handcrafted beers including flagship ales (Rockville Red Irish Red Ale, New Beginning Kolsch, Not My Job Southern English Brown Ale, Midnight Granite Oatmeal Stout), seasonal offerings (Mitternacht Oktoberfest, Jack My Pumpkin, Wünderbar Festbier), and rotating specialty beers (Blood Moon Bliss IPA, Concrete Roots West Coast IPA, Trae's Amigos Mexican Lager, Watermelon Lime Fruit Kolsch, MPHi Mango Peach Hibiscus, Arabican Aegir Coffee Baltic Porter). The brewery also offers a tasting room experience, on-site food service (Midnight Kitchen/Midnight Bistro featuring Bavarian pretzels, flatbread pizzas, and pork rinds), Virginia wine and cider selections, and e-gift cards. The company serves 16oz pints for most beers since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• Midnight Kitchen: Food service offering Bavarian pretzels, pizzas and more
• Midnight Bistro
• Rockville Red
• New Beginning
• Not My Job
• Midnight Granite Stout

Products and services

• Rockville Red Irish Red Ale brewed and served on-site at the Midnight Brewery tasting room in Rockville, VA.
• New Beginning Kolsch-style ale brewed and served on-site at the Midnight Brewery tasting room.
• Not My Job Southern English Brown Ale brewed and served on-site at the Midnight Brewery tasting room.
• Midnight Granite Stout Oatmeal Stout brewed and served on-site at the Midnight Brewery tasting room.
• Mitternacht Bavarian-style amber lager brewed seasonally by Midnight Brewery and served on-site.
• Jack My Pumpkin Pumpkin Ale released seasonally by Midnight Brewery and served on-site.
• Wünderbar Festbier Festbier released seasonally by Midnight Brewery and served on-site.
• Chillerlite Light Ale brewed and served on-site at the Midnight Brewery tasting room.
• Blood Moon Bliss Blood Orange IPA brewed and served on-site at the Midnight Brewery tasting room.
• Concrete Roots West Coast IPA brewed and served on-site at the Midnight Brewery tasting room.
• Trae's Amigos Dry-hopped Mexican Lager brewed and served on-site at the Midnight Brewery tasting room.
• Watermelon Lime Fruit Kolsch brewed seasonally by Midnight Brewery and served on-site.
• Skedaddling Coastward Dry Hop Lager brewed and served on-site at the Midnight Brewery tasting room.
• MPHi Mango, Peach and Hibiscus ale brewed and served on-site at the Midnight Brewery tasting room.
• Arabican Aegir Coffee Baltic Porter brewed and served on-site at the Midnight Brewery tasting room.
• 14 Pickle Beer brewed and served on-site at the Midnight Brewery tasting room.
• Midnight Kitchen / Midnight Bistro On-site food service operated alongside the Midnight Brewery tasting room, providing food to pair with beer for on-premise guests in Rockville, VA.
• Virginia Wine and Cider Selection Curated selection of Virginia-produced wine and cider offered at the Midnight Brewery tasting room for on-premise consumption alongside its beer lineup.
• E-Gift Cards Electronic gift cards redeemable at the Midnight Brewery tasting room for beer, food, wine, and cider purchases.
• Tasting Room Experience On-premise tasting room service in Rockville, VA offering flights, 16oz pints, 12oz pours for high-ABV beers, half pints, and growler fills, paired with food and Virginia wine/cider.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lickinghole Creek Craft Brewery: Also a craft brewery located in Goochland County, VA. Directly comparable as a same-county Virginia farm/microbrewery competing for the same local customer base and on-premise experience.

Direct peers

• Hardywood Park Craft Brewery: Richmond, VA-based independent craft brewery with taproom and broad portfolio. Comparable as a Virginia craft brewery with on-site taproom, flagship brands, and event-driven community engagement.
• Starr Hill Brewery: Charlottesville, VA craft brewery with taproom and regional distribution. Comparable as a Virginia-based independent craft brewery offering flagship ales and lagers with on-site consumption.
• Devils Backbone Brewing Company: Virginia-based craft brewery with taprooms and full-service restaurants. Comparable in product format (ales, lagers, seasonal offerings) and on-premise dining model.
• Tröegs Independent Brewing: Pennsylvania independent craft brewery with taproom, food service, and broad portfolio. Comparable as a family-rooted, independent craft brewer with flagships, seasonals, and a destination taproom.
• Victory Brewing Company: Downingtown, PA independent craft brewery operating taprooms with food and a broad year-round plus seasonal lineup. Directly comparable in business model and craft portfolio breadth.

Broad incumbents

• Dogfish Head Craft Brewery: Larger independent craft brewery with a taproom and extensive distribution. Comparable product family (IPAs, seasonals, specialty styles) but operates at meaningfully greater scale and reach.
• Sierra Nevada Brewing Co. Large national craft brewery with taproom/restaurant and broad portfolio. Comparable as an established craft brewer with flagship ales/IPAs and seasonal programming, but at vastly larger scale.
• Stone Brewing: Major independent craft brewery with on-site taprooms, gardens, and restaurants. Comparable in offering IPAs, lagers, and seasonals with on-premise dining, but at national scale.
• New Belgium Brewing Company: Large independent craft brewery with taproom and extensive distribution. Comparable as a craft brewer with broad portfolio and on-premise experience, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midnight Brewery