MG Garantie

What MG Garantie does

MG Garantie GmbH is a German warranty services company for the automotive aftermarket, founded in 2012 and headquartered in Munich. It operates across four European countries — Germany, Italy, France, and Romania — and provides tiered warranty products (Silber Pro, Gold Pro, Platin Pro) for passenger cars, alongside warranties for motorcycles, campers/caravans, and trucks. The company also designs customized warranty programs for vehicle importers and manufacturers and offers consulting services for OEM and distribution counterparties.

Its core technology stack centers on a web-based distribution and operations platform that supports automated warranty contract generation, a reserved partner area for dealers and certified repair shops, and a consumer-facing MG App for vehicle owners covering claims tracking and dealer location. Underlying underwriting and claims processes rely on the team's more than 30 years of automotive-sector expertise rather than disclosed AI/ML systems.

The business model is B2B and transaction-based: dealers, certified repair shops, importers, and manufacturers distribute or sell warranties, with MG Garantie earning per-contract service and underwriting margin. Pricing is tiered by coverage ceiling and contract length, with no minimum-volume anchor visible, and the company additionally monetizes through bespoke warranty design and consulting engagements with manufacturers and importers.

Name

MG Garantie

Legal name

MG Garantie GmbH

Website

https://mg-garantie.it

Company type

Private

Founded year

2012

Operating status

Operating

Short description

MG Garantie GmbH is a Munich-based automotive warranty provider founded in 2012, offering tiered aftermarket warranty products for cars, motorcycles, campers, and trucks across Germany, Italy, France, and Romania, serving dealers, repair shops, importers, and manufacturers.

Ownership category

akta.pro rank

Product category

Automotive Warranty Services

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK), OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

Keywords

• Automotive warranty services
• Conventional warranty products
• Vehicle warranty management
• Post-sale automotive services
• Dealer warranty solutions

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Conventional Warranty Services: MG provides commercial warranty services (Garanzia Convenzionale) for vehicles, covering repair costs for electrical and mechanical breakdowns within defined limits. Services are purchased by automotive dealers for their end customers at point of vehicle delivery. Revenue is generated through service fees per warranty contract with no minimum purchase requirements.
2. Legal Warranty Consulting: Consulting services supporting automotive operators in managing legal warranty obligations under D.Lgs. 206/2005 (Consumer Code). Provides guidance on proper handling of legal warranty procedures.
3. Custom Warranty Solutions: Tailored warranty programs for importers, manufacturers, and specialized vehicle categories (construction equipment, lifting, earth-moving, electric motors) beyond traditional automotive.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MG Garantie provides conventional (commercial) warranty contracts (Garanzia Convenzionale) and legal warranty conformity management for new and used motor vehicles. Automotive dealers, distributors, importers and repairers purchase the warranties on behalf of their end customers at the point of vehicle delivery, with tiered coverage (Silber, Gold, Platin) and specialized offerings for motorcycles, campers/motorhomes, commercial vans and trucks, plus customized programs for manufacturers and operational machinery. Services are delivered through an online platform featuring automated contract generation, real-time claim status tracking via a reserved-area portal, and a certified network of repair shops that perform in-warranty repairs.

Product overview

MG Garantie offers a portfolio of conventional (commercial) warranty and consulting services for the automotive sector. The product line includes tiered car warranties (Silber Pro, Gold Pro, Platin Pro/Platin Pro S/Top Wagen) for new and used vehicles, specialized motorcycle warranties (Motorrad), camper/caravan warranties (Wohnmobile), and commercial vehicle warranties (Truck) for light and heavy trucks. Additionally, the company provides customized warranty solutions for importers and manufacturers (Garanzia Personalizzata) and consulting services (Consulenze) covering post-sale organizational management, legal warranty compliance, training, and technical mechatronic support. All services are delivered through an online portal with a reserved area for partners to manage quotes, purchases, and damage claims.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Maximum 15,000 EUR coverage per repair event across warranty tiers
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Car Garantie: German extended-warranty provider for used and new vehicles, headquartered in Bremen. Closest direct competitor to MG Garantie — same geographic home market, same dealer-distributed warranty product, similar tiered coverage structure for used vehicles.
• Real Garant: German warranty insurance specialist offering Garantie Gold and Garantie Platin programs distributed through franchised and independent dealers. Comparable to MG in product structure, German origin, and dealer-channel distribution.
• Warranty Solutions Group (WSG): Dutch-headquartered warranty program administrator serving European automotive markets with white-label and branded warranty products. Comparable to MG as a pan-European MGA-style warranty administrator working through dealer and importer channels.
• MAPFRE Warranty: Spanish insurer MAPFRE's warranty business, offering extended-warranty and roadside assistance products across European automotive markets. Comparable to MG as an established, capital-backed warranty administrator targeting the dealer channel.
• Car Care Plan: UK-headquartered warranty and service plan administrator distributed through franchised and independent dealers across Europe. Comparable to MG in tiered warranty design and dealer-driven B2B2C distribution model.
• easycare: International warranty and vehicle service contract administrator with presence in the US and other markets. Comparable to MG as an independent administrator of multi-tier warranty products sold through dealer channels.
• AutoGuard: Extended warranty administrator offering dealer-distributed vehicle service contracts across multiple vehicle categories (cars, motorcycles, commercial). Comparable to MG in product breadth, dealer-channel model, and tiered contract structure.
• Direct Warranty Group: Warranty administrator providing extended vehicle service contracts through dealer networks with tiered coverage plans. Comparable to MG in business model — independent administrator of dealer-distributed warranty products.

Broad incumbents

• Assurant: Global provider of protection products and extended warranties, including the former Warranty Group portfolio acquired in 2017. Comparable to MG as a much larger, capital-backed incumbent offering automotive warranty through dealer and manufacturer channels worldwide.
• Allianz Partners: Allianz division offering extended warranty, motor, and mobility products across European markets. Comparable to MG as a broad incumbent offering warranty products within a larger insurance and assistance portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/490531764309151

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG Garantie