hp france

What hp france does

H.P.FRANCE (アッシュ・ペー・フランス株式会社) is a privately held Tokyo-based multi-brand fashion and lifestyle retailer operating entirely within Japan. The company runs approximately 30 physical concept stores nationwide and a direct-to-consumer e-commerce platform at hpfrance.com, alongside an official mobile app that supports in-store point collection, push notifications, scratch-game promotions, and store-based DM campaigns. It sells a curated portfolio spanning jewelry, bags, apparel, shoes, scarves/stoles/ hats, accessories, home goods (fabrics, tableware, aromatics, art/deco, stationery), cosmetics, body care, food, and children's clothing, with merchandise sourced from both European and Japanese creators. The D\u00e9clic sub-brand operates as a curated lifestyle store format inspired by Parisian and London aesthetics, with a new location opened in Jiyugaoka, Tokyo in September 2026.

The business is a traditional retail mark-up model: merchandise is purchased from third-party brands and resold to end consumers at retail prices through owned stores, the proprietary e-commerce site, and a dedicated app. Product-specific pricing is not publicly listed; prices vary by item and are shown per product page. The company offers free shipping on orders of ¥22,000+ and supports multiple payment methods including Visa/MasterCard/JCB/Amex/Diners, PayPay (up to ¥500,000 per transaction), Amazon Pay, Paidy (1-time or 3-installment BNPL), and cash-on-delivery. A structured loyalty point system (1% rebate) accessible across both app and web incentivizes repeat purchasing.

Leadership comprises President and Representative Director Tomitaka Kenichiro (富髙健一郎). The company has no disclosed parent, no external funding, no M&A activity, and no public listing. Marketing is executed through owned content (blog/news/feature pages), organic social (Facebook, Instagram, X), an email newsletter, nationwide seasonal catalog distribution, and the loyalty program.

Name

hp france

Legal name

アッシュ・ペー・フランス株式会社

Website

https://hpfrance.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Multi-Brand Fashion & Lifestyle Retail

NAICS

General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Premium Traditional Department Stores (CRAGAAAC)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Luxury & Designer Apparel Retail (CRAAABAI), Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Multi-brand fashion retail
• Curated lifestyle goods
• Concept store apparel
• Fashion accessories retail
• Home interior lifestyle

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: H.P.FRANCE generates revenue through the direct sale of curated fashion, accessories, and lifestyle merchandise. The company operates both physical concept stores (approximately 30 locations across Japan) and an e-commerce platform (hpfrance.com), selling a curated mix of apparel, bags, jewelry, shoes, scarves, home goods, cosmetics, food, and body care products sourced from global creators. The business model is a traditional retail mark-up model: products are purchased from brands/suppliers and sold to end consumers at retail prices, capturing the margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

H.P.FRANCE operates approximately 30 concept stores across Japan and a direct-to-consumer e-commerce platform (hpfrance.com) that retail a curated mix of fashion, jewelry, bags, shoes, accessories, apparel, home interior goods, art, cosmetics, and food products sourced from global creators (European and Japanese labels). The company functions as a lifestyle curator, offering an immersive, aesthetically cohesive multi-brand shopping experience across both physical retail and online channels.

Product overview

H.P.FRANCE is a fashion and lifestyle e-commerce platform and omnichannel retailer operated by Ash.P.FRANCE Inc., a Tokyo-based company. The platform offers a unified portfolio spanning multiple product verticals — jewelry, bags, apparel, shoes, fashion accessories, home goods, cosmetics, food, and children's clothing — sourced from both Japanese and international creators. The ecosystem consists of the H.P.FRANCE Official App (providing points, push notifications, coupons, and store-based DM delivery) and the H.P.FRANCE E-Commerce Site as the primary transactional platform. Additional sub-brands include Sale and Outlet sections for discounted merchandise. The company operates approximately 30 concept stores in Japan and has recently expanded its physical retail footprint with new Déclic lifestyle stores.

Differentiator

Problem solved

Functional benefit

Brands

• Déclic: A lifestyle store concept operated by H.P.FRANCE, featuring curated selections of European and Japanese brands.

Products and services

• Jewelry (ジュエリー) Jewelry category encompassing rings, necklaces, earrings, bracelets, bangles, anklets, chokers, and brooches sourced from global creators, sold to consumers through the H.P.FRANCE retail platform.
• Bags & Wallets (バッグ・財布) Bags including handbags, shoulder bags, tote bags, backpacks, waist pouches, and pouches, plus wallets (long wallets, small wallets), offered to retail consumers.
• Apparel / Clothing (洋服) Full range of apparel including tops, bottoms, dresses, outerwear, dresses/one-pieces, other garments, and children's clothing (子供服) sold to retail consumers.
• Shoes (シューズ) Footwear including sneakers and other shoe styles offered to retail consumers through H.P.FRANCE stores and e-commerce.
• Fashion Accessories & Small Goods (服飾雑貨・小物) Fashion accessories including hair accessories, sunglasses, ties, belts, watches, gloves, socks, keychains, charms, straps, umbrellas, and various cases (card cases, coin cases, phone cases, pen cases).
• Stoles, Scarves & Hats (ストール・スカーフ、帽子) Neckwear and headwear including scarves, stoles, mufflers, hats, caps, knit caps, and other headwear.
• Home Goods (ホーム) Home and living products including fabrics (ファブリック), tableware (テーブルウェア), aromatics (アロマ), art/decor (アート・デコ), stationery (ステーショナリー), miscellaneous goods, and body care items.
• Cosmetic Products (コスメティック) Cosmetic and beauty products available through the H.P.FRANCE e-commerce platform.
• Food & Gourmet (フード) Food and gourmet products offered through the H.P.FRANCE platform.
• H.P.FRANCE E-Commerce Site Company-operated online shopping platform (hpfrance.com) for fashion, interior, and art lifestyle products, featuring multi-category inventory, member accounts, and a point-based loyalty system. Operated on Makeshop infrastructure.
• H.P.FRANCE Official Mobile App (H.P.FRANCE 公式アプリ) Official mobile application providing point accumulation and redemption, scratch point promotions, push notifications, store-based DM campaigns, coupon distribution, store locator with geolocation, and newsletter subscription for H.P.FRANCE customers.
• Déclic Lifestyle Store Concept Sub-brand lifestyle store concept operated by H.P.FRANCE, featuring curated selections of European and Japanese brands with an immersive shopping experience inspired by Parisian and London aesthetics.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• United Arrows: One of Japan's leading select-shop retailers operating multi-brand curated fashion and lifestyle stores plus e-commerce. Closely comparable business model — buying from global designers and offering them under one retail umbrella — though larger in scale.
• Beams: Iconic Japanese multi-brand lifestyle retailer with a wide assortment of curated apparel, accessories, home goods, and art products across ~170 stores. Directly comparable for the lifestyle curation model and brand-portfolio breadth.
• Ships: Japanese select-shop chain curating contemporary fashion and accessories from domestic and international brands. Comparable mid-market positioning and physical retail footprint.
• Tomorrowland: Japan-based multi-brand select retailer focusing on contemporary and designer apparel, accessories, and lifestyle goods. Highly comparable curation-led model targeting fashion-forward consumers.
• Baycrews (Journal Standard, Jouer, etc.): Operates a portfolio of multi-brand select-shop concepts (Journal Standard, Jouer, Edwin, etc.) in Japan with combined brick-and-mortar and online channels. Closely mirrors H.P.FRANCE's concept-store, multi-label format.
• Urban Research: Japanese select-shop retailer operating ~200 stores with curated apparel and lifestyle merchandise plus DTC e-commerce. Comparable omnichannel mid-premium positioning.
• Ron Herman Japan: California-rooted lifestyle retailer with a Japan presence focused on curated premium fashion, beauty, home, and lifestyle goods. Comparable lifestyle curation positioning and elevated price points.
• Estnation: Japan-based select retailer focused on contemporary designer fashion, accessories, and lifestyle goods across multiple physical stores. Comparable premium curation positioning.

Broad incumbents

• Isetan Mitsukoshi Holdings: Japan's flagship department store operator. While much larger and operating traditional department formats, overlaps with H.P.FRANCE on multi-category premium fashion, accessories, cosmetics, and home/lifestyle categories.
• Anthropologie (URBN): Global lifestyle retailer with a strong apparel, home, beauty, and accessories assortment marketed as a curated discovery experience. Relevant international reference for the lifestyle-curation + omnichannel retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hpfrance_press
• Facebookfacebook.com/H.P.FRANCEinc
• Instagraminstagram.com/hpfrance_official
• LinkedInlinkedin.com/company/h.p.-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hp france