walibi

Amusement Parkswalibi.com

Walibi operates three regional amusement parks across Western Europe (Netherlands, Belgium, France), offering rides and family entertainment under a unified brand held by CDA BRANDS and backed by Compagnie des Alpes.

Company typePrivate
Founded1975
HeadquartersWavre, Belgium
Headcount—
GTM typeB2C
OfferingServices

What walibi does

Walibi operates a portfolio of three regional amusement parks across Western Europe — Walibi Holland (Netherlands), Walibi Belgium, and Walibi Rhône-Alpes (France) — offering rides, roller coasters, shows, and family-oriented entertainment experiences. The brand is held by CDA BRANDS, a French SAS (simplified joint-stock company) registered in Paris, and the parks are operated through third-party companies belonging to the Compagnie des Alpes group, a major diversified leisure operator. The business runs on a direct-to-consumer model: visitors purchase one-time admission tickets at each physical park location, with no disclosed subscription, membership, or B2B pricing structure. The customer base is the general consumer and family segment seeking leisure experiences, segmented horizontally across three national markets rather than by industry or persona tier.

Underlying technology is minimal and consumer-facing only. The primary digital asset is a multi-language web portal (walibi.com) that routes users to country-specific park sites in Dutch, French, English, and German, supported by standard third-party tooling (Google Analytics for audience measurement, Didomi for cookie consent management). There are no disclosed proprietary technology platforms, no mobile applications, no APIs, and no integrations beyond standard web analytics. Revenue mechanics are entirely transaction-based: gate admissions to physical locations, with ancillary in-park spending implied but not separately quantified in the source data. The legal entity (CDA BRANDS, RCS Paris 383 926 532) acts as the publication director for the digital portal, with Jean-Philippe Lagrace serving as Chairman.

walibi firmographics

Firmographics

Name: walibi
Legal name: CDA BRANDS
Website: https://walibi.com
Company type: Private
Founded year: 1975
Operating status: Operating
Short description: Walibi operates three regional amusement parks across Western Europe (Netherlands, Belgium, France), offering rides and family entertainment under a unified brand held by CDA BRANDS and backed by Compagnie des Alpes.
Ownership category
akta.pro rank

walibi industry classification

Industry

Product category: Amusement Parks
NAICS: Amusement and Theme Parks (71311)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
akta.pro secondary industry: Amusement Parks & Theme Parks (THAAAAAA)

Keywords

Amusement park operations
Theme park entertainment
Leisure park services
Family entertainment venues
Roller coaster rides

Where walibi is headquartered

Location

Headquarters

HQ city: Wavre
HQ country: Belgium
HQ region: Europe

Offices1 record

Markets served

walibi business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Ticket Sales: Walibi generates revenue primarily through ticket admissions to its amusement parks. Customers pay one-time entry fees to access rides, attractions, and entertainment at each park location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

walibi product offering

Product offering

Core offering

Walibi operates three amusement parks across three European countries (Walibi Holland in the Netherlands, Walibi Belgium, and Walibi Rhône-Alpes in France). The parks offer thrill rides, roller coasters, shows, and family-friendly attractions sold as ticket-based admission experiences to individual visitors and families.

Product overview

Walibi is a leisure park concept operated across three amusement parks located in two European countries (Netherlands and Belgium, France). The offering consists of three standalone regional parks — Walibi Holland, Walibi Belgium, and Walibi Rhône-Alpes — each operated as separate commercial sites accessible through the walibi.com portal. The parks are published by third-party companies belonging to the Compagnie des Alpes group, under the parent entity CDA BRANDS.

Differentiator

Problem solved

Functional benefit

Brands

Walibi Holland: Walibi amusement park located in the Netherlands
Walibi Belgium
Walibi Rhône-Alpes

Products and services

Walibi Holland

Companies that use walibi

Customer profile

Segments1 record

Ideal customer profiles1 record

walibi technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

walibi partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

walibi competitors and assessment

Company assessment

Direct peers

Efteling: Efteling is a major Dutch theme park located in the Netherlands, directly comparable to Walibi Holland as a regional European amusement park competing for the same Benelux family and tourist market with similar ride-based entertainment offerings.
Parc Astérix: Parc Astérix is a French regional theme park north of Paris with roller coasters and themed attractions, directly comparable to Walibi Rhône-Alpes as a mid-sized French amusement park serving the same family entertainment market.
Plopsaland: Plopsaland De Panne is a Belgian theme park chain operating multiple parks across Belgium, directly comparable to Walibi Belgium as a competing regional Belgian amusement park targeting family visitors.
Puy du Fou: Puy du Fou is a French theme park famous for historical shows and immersive attractions, comparable to Walibi Rhône-Alpes as a leading French regional park competing for domestic tourist and family day-trip spend.

Broad incumbents

Europa-Park: Europa-Park is Germany's largest theme park and one of Europe's most-visited, comparable to Walibi as a major European amusement park operator but at significantly larger destination-scale with broader international draw.
Disneyland Paris: Disneyland Paris is Europe's leading destination theme park, comparable to Walibi as a French amusement park operator but at vastly larger destination scale with global IP and resort capabilities.
LEGOLAND Billund Resort: LEGOLAND Billund is a major Danish/European branded theme park resort, comparable to Walibi parks as a family-oriented European amusement park destination with strong IP theming and similar per-visitor ticket economics.

Emerging players

Toverland: Toverland is a smaller but growing Dutch theme park, comparable to Walibi Holland as a Netherlands-based amusement park competing for the same regional family market with similar ride and attraction categories.

Regional players

Bobbejaanland: Bobbejaanland is a Belgian theme park in Flanders, directly comparable to Walibi Belgium as a competing Belgian regional amusement park for family and thrill-seeker visitors.

Others

Compagnie des Alpes (parent): Compagnie des Alpes is the publicly-listed parent group that operates Walibi alongside other French and European leisure parks (including Parc Astérix and Grévin); it is the corporate context for Walibi and the closest listed peer for group-level valuation benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

walibi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

walibi leadership team

Management profile

Number of profiles

Profiles1 record

walibi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

walibi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about walibi

What does walibi do?

Is walibi a public or private company?

walibi is a private company. It is classified as corporate owned and is currently operating.

When was walibi founded?

walibi was founded in 1975.

Where is walibi based?

walibi is headquartered in Wavre, Belgium, in the Europe region.

How does walibi make money?

One revenue line is on record: ticket Sales.

Who are walibi's main competitors?

Direct peers on record are Efteling, Parc Astérix, Plopsaland and Puy du Fou. Broad incumbents are Europa-Park, Disneyland Paris and LEGOLAND Billund Resort. Toverland is listed as an emerging player. Bobbejaanland is listed as a regional player. Compagnie des Alpes (parent) is listed as an others.

Does walibi have an API?

No public API is recorded for walibi.

What industry is walibi in?

walibi's product category is Amusement Parks. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.