trackside
- Company typePrivate
- Founded2009
- HeadquartersNot specified, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What trackside does
Trackside Systems (legal entity: AI Services, LLC) is a US-based, privately held motorsports technology company that provides an integrated software and hardware platform for race tracks, sanctioning bodies, and track day organizers. Founded by Jason Kennedy out of his own high-performance driving school (AutoInterests, founded 2009) and spun into a standalone company around 2019, Trackside is headquartered in Ohio and operates as a bootstrapped, founder-led LLC with a small team of approximately 7-15 individuals.
The core platform is a cloud-based motorsports operating system that unifies digital ticketing, point-of-sale, digital waivers, digital tech cards, race control/safety, membership and license management, gift cards, email/text communications, loyalty programs, live scheduling, and e-commerce website functionality into a single system. It is differentiated by deep motorsports-specific workflow design — race management, tech inspection, sanctioning-body license workflows — and by a tightly integrated hardware lineup (kiosks at $2,486, full-size POS at $962, handheld POS at $641, RapidScan scanners at $318, payment terminals at $525, and turnkey WiFi infrastructure packages starting at $14,995). The company also operates large-scale WiFi network installations with fiber and long-range wireless backhaul capable of linking buildings over a mile apart.
Trackside monetizes through tiered monthly subscriptions ($99/month base plus $1-$2.50 per ticket depending on tier), per-ticket transaction fees, credit card processing (~2.79%), add-on modules (Race Management $79/month, Reserved Spaces $2/ticket), and hardware sales. Go-to-market is sales-led and event-driven: Trackside leverages its own AutoInterests events as a proving ground and reference site, and its strategic partnership with Accutime positions it as part of the only end-to-end motorsports ecosystem for the niche. Customer logos include sanctioning bodies (IHRA, APBA) and individual venues (US131 Motorsports Park, Byron Motorsports Park, National Trail Raceway, KRP, ACE).
trackside firmographics
Firmographics- Name
- trackside
- Legal name
- AI Services, LLC
- Website
- https://tracksideapp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
trackside industry classification
Industry- Product category
- Motorsports Event Management Software
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
Keywords
Where trackside is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
trackside business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription + Per-Ticket Fees: Monthly base subscription fee plus per-ticket transaction fees. Four pricing tiers (Starter $1/ticket, Stock $1.50/ticket, Modified $2/ticket, Pro $2.50/ticket) all requiring the $99/month base plan.
- Hardware Sales: Sale of integrated hardware including kiosks ($2,486), full-size POS units ($962), handheld POS ($641), RapidScan ticket scanners ($318), payment terminals ($525), and WiFi network packages (starting $14,995).
- Credit Card Processing: Approximately 2.79% processing fees apply for credit card transactions. Volume discounts available. Higher security and chargeback protection with chip/tap readers.
- Add-on Services: Race Management add-on at $79/month, Reserved Spaces add-on at $2/ticket. These optional features provide additional recurring revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Starter: Basic ticketing at $1/ticket with online/on-site ticketing, POS software, ticket scanning, and volume CC processing discounts. |
| Transaction based/ take rate | Monthly | Stock: Enhanced plan at $1.50/ticket adding product sales, email marketing, basic reports, WiFi support, and event cancellation tool. |
| Transaction based/ take rate | Monthly | Modified: Mid-tier at $2/ticket adding digital waivers, tech cards, check-in, advanced analytics, coupons, gift cards, and race management. |
| Transaction based/ take rate | Monthly | Pro: Full transformation at $2.50/ticket adding texting, memberships, loyalty rewards, season passes, live schedule, and reserved spaces. |
| Unit Pricing | Pay-as-you-go | Trackside Kiosk: Rugged commercial-grade self-service kiosk with integrated printer, camera, scanner, and Trackside software integration. |
| Unit Pricing | Pay-as-you-go | Full Size Point of Sale (Gen. 3): Permanent booth POS unit with touchscreen, cash drawer, receipt printer, and card reader. |
| Unit Pricing | Pay-as-you-go | Handheld Point of Sale (Gen. 2): Mobile POS unit with built-in printer and chip/tap reader for large events. |
| Unit Pricing | Pay-as-you-go | RapidScan I: Portable QR ticket scanner for pre-sold tickets. |
| Unit Pricing | Pay-as-you-go | Payment Terminal: EMV chip/tap reader that integrates with Trackside POS. |
| Unit Pricing | Pay-as-you-go | WiFi Network Package: Turnkey WiFi infrastructure for up to 3 buildings. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
trackside product offering
Product offeringCore offering
Trackside develops and sells a cloud-based motorsports technology platform that unifies digital ticketing, point of sale, e-commerce, waivers, technical inspection, participant check-in, race control, communications, memberships, and related event workflows. The company also supplies integrated kiosks, POS hardware, ticket scanners, payment terminals, and large-venue WiFi and fiber infrastructure.
Product overview
Trackside Systems is a unified motorsports technology platform combining software-as-a-service with integrated hardware products. The platform operates on a tiered subscription model (Starter, Stock, Modified, Pro plans at $1.00-$2.50/ticket plus $99/month base) providing end-to-end capabilities for race tracks and sanctioning bodies. The core software platform encompasses digital ticketing, point-of-sale, digital waivers, race control, and marketing tools. Hardware products (Trackside Kiosk, Full Size POS, Handheld POS, RapidScan I, Payment Terminal) are designed to integrate seamlessly with the software platform to provide turnkey solutions. The platform also offers large-scale WiFi network infrastructure installation services. All components work together as a single integrated ecosystem, eliminating the need for multiple disconnected systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trackside Systems Platform Cloud-based motorsports event platform integrating online and on-site ticketing, point of sale, e-commerce, digital waivers, tech cards, participant check-in, race control, and event communications with real-time data flow for track operators, promoters, organizers, and sanctioning bodies.
- Trackside Kiosk Rugged, commercial-grade self-service kiosk for racetrack registrations, waivers, ticketing, technical inspections, payments, and racer-facing workflows. It includes a 24-inch touchscreen, integrated thermal printer, camera, barcode/QR scanner, magnetic stripe reader, and Trackside software integration.
- Full Size Point of Sale (Gen. 3) Permanent countertop point-of-sale unit for ticket booths or concession and souvenir buildings, with a 15.6-inch touchscreen, cash drawer, receipt printer, magnetic stripe card reader, and QR scanner. An optional payment-terminal upgrade supports chip and tap functionality.
- Handheld Point of Sale (Gen. 2) Portable WiFi-enabled point-of-sale unit with a built-in receipt printer and chip/tap reader for selling tickets, merchandise, or concessions at events and keeping lines moving.
- RapidScan I Portable QR ticket scanner for pre-sold event tickets, with high-accuracy rapid scanning and durable, water-resistant construction for entry-gate operations.
- Payment Terminal EMV chip and tap payment terminal that integrates with Trackside POS units, supports wireless deployment, and is designed to provide card-present processing with higher security and lower processing rates.
- WiFi Network Infrastructure Large-scale venue WiFi installation service covering indoor and outdoor connectivity, long-range wireless backhauls, fiber optic cabling, and fusion splicing. The infrastructure supports video streaming, credit-card processing, and guest WiFi across buildings 1 mile or more apart.
Quantifiable outcome
- Cash deposited within 2 business days of ticket sale
- +2 more outcomes
Companies that use trackside
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
trackside technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
trackside partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccutimecoreTrackside and Accutime partnership delivers the only end-to-end motorsports ecosystem for modern tracks and sanctioning bodies. Trackside provides the technology platform while Accutime provides complementary solutions, creating a comprehensive offering for the motorsports industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
trackside competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
trackside social profiles
Digital presencetrackside financial estimates
Financial estimateRevenue estimate
Valuation estimate
trackside leadership team
Management profileNumber of profiles
Profiles2 records
trackside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trackside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trackside
What does trackside do?
Trackside develops and sells a cloud-based motorsports technology platform that unifies digital ticketing, point of sale, e-commerce, waivers, technical inspection, participant check-in, race control, communications, memberships, and related event workflows. The company also supplies integrated kiosks, POS hardware, ticket scanners, payment terminals, and large-venue WiFi and fiber infrastructure.
Is trackside a public or private company?
trackside is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was trackside founded?
trackside was founded in 2009.
Where is trackside based?
trackside is headquartered in Not specified, United States, in the North America region.
How does trackside make money?
Four revenue lines are on record. Subscription + Per-Ticket Fees are the primary driver. The others are hardware Sales, credit Card Processing and add-on Services.
Does trackside have an API?
No public API is recorded for trackside.
What industry is trackside in?
trackside's product category is Motorsports Event Management Software. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711212 and its SIC code is 7948.