wooshin usa

What wooshin usa does

Wooshin USA (legal entity JH Industry, Inc. Wooshin USA) is a privately held US subsidiary of Korean Wooshin Industrial Co., Ltd., operating as a Tier-1 OEM automotive parts manufacturer specializing in body structure panels and EV battery enclosures. The company produces 17 distinct body assemblies — including hood panels, dash panels, floor panels, cowl components, side panels, roof rails, tail gates, quarter panels, and battery cases — for Hyundai Motor Group programs, most directly tied to Hyundai's new EV manufacturing plant in Georgia. Manufacturing leverages robotic stamping/welding with an emphasis on Just-In-Time delivery to OEM assembly lines, and operations span three countries: the United States (Cusseta, Alabama and Register, Georgia), China (Shanghai), and Vietnam. Wooshin USA has won the Hyundai/Kia Supplier of the Year Grand Prize (2017), holds KMMG Quality 5 Star 5+ and AAA-grade Authorized Economic Operator certifications, and has published a 2045 Net Zero Roadmap.

The business model is hardware-based B2B OEM supply: revenue is generated through long-term, quote-based supply contracts with automotive OEMs (predominantly Hyundai Motor Group), with products delivered to customer assembly lines on a JIT basis. Pricing is not publicly disclosed and is negotiated per customer and component. GTM is exclusively OEM-embedded direct supply — there is no dealer, distributor, or retail channel. The company co-locates with sister entity Ajin USA at the Chambers County Industrial Park (Cusseta, Alabama) under shared chairmanship, which functions as a strategic hub for Hyundai's North American supply base. Leadership is centered on Chairman/CEO Jung Ho Sea, who simultaneously leads Wooshin Industrial and Ajin USA, with US operations managed by an HR General Manager (Kirby Hadaway) and supported by a public recruiting portal. No revenue, headcount, or funding figures are publicly disclosed; the company is privately held with no public listing, no disclosed funding rounds, and no known external investors in the US entity.

Name

wooshin usa

Legal name

JH Industry, Inc. Wooshin USA

Website

https://wooshinusa.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Wooshin USA is a privately held Tier-1 OEM supplier manufacturing body structure panels and EV battery enclosures for Hyundai Motor Group, with facilities in Alabama, Georgia, China, and Vietnam enabling JIT delivery to OEM assembly lines.

Ownership category

akta.pro rank

Product category

Automotive Parts Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Body Panels, Doors, Hoods & Closures Manufacturing (IMACAGAH)

akta.pro secondary industry

Battery Pack & Module Manufacturing (EV) (IMACACAA)

Keywords

• Automotive OEM parts
• Body panel manufacturing
• EV battery cases
• Structural automotive components
• OEM parts supplier

Headquarters

HQ city

Cusseta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. OEM Automotive Parts Manufacturing: Manufactures and supplies automotive body structure parts and battery components directly to OEM automotive manufacturers such as Hyundai Motor Group. Revenue is generated through long-term supply contracts for vehicle assembly lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wooshin USA manufactures OEM automotive body structure parts and EV battery components at facilities in the USA, China, and Vietnam. Its portfolio includes 17 distinct stamped and assembled components — hood panels, dashboard panels, side panels, floor assemblies, cowl cross bars, roof rails, sun roof rings, front apron structures, package trays, tail gates, quarter panels, lamp assemblies, and EV battery cases — supplied directly to Hyundai Motor Group and Kia Motors for vehicle assembly lines, with robotic JIT delivery meeting OEM manufacturer requirements.

Product overview

Wooshin USA is an automotive OEM parts manufacturer producing body reinforcement panels and structural components for Hyundai Motor Group. The product portfolio consists of 17 distinct body part assemblies including hood panels, dashboard panels, floor assemblies, cowl components, side panels, sun roof rings, battery cases for EVs, roof rails, tail gates, quarter panels, and lamp components. The company operates with a focus on powertrain and battery technologies for EVs, utilizing advanced production techniques including robotic manufacturing and JIT delivery capabilities. Products are manufactured at facilities in the USA, China, and Vietnam with an emphasis on constant improvement and meeting the highest safety standards.

Differentiator

Problem solved

Functional benefit

Products and services

• PNL ASS'Y HOOD

Quantifiable outcome

• No injury records in 13 years (Korea operations)
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ajin USAcoreStrategic or Co-development Partner · 1 January 2014Ajin USA, established by Chairman Seo Jung-ho in Alabama alongside Wooshin USA, operates as a co-located partner in the Chambers County Industrial Park. Both companies jointly host community events including the annual Korean War Veterans Appreciation Luncheon and community donation luncheons (since 2009), with combined donations reaching $160,000 annually. Ajin USA is a primary supplier to Hyundai Motor Group with over 600 employees at its Cusseta plant.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ajin USA: Sister-company Korean-owned Tier 2 automotive body parts manufacturer co-located with Wooshin USA in the Chambers County Industrial Park, Alabama, also supplying Hyundai Motor Group. Most directly comparable on customer, product scope, and operating geography.
• Hyundai Steel: Affiliate Hyundai Motor Group steelmaker supplying automotive steel and components to Hyundai plants including the Georgia EV facility. Comparable as a Korea-aligned OEM supplier serving the same Hyundai EV ramp.
• Sungwoo Hitech: Korean Tier 1/2 supplier of automotive body panels and chassis components with significant US manufacturing presence supplying Hyundai/Kia. Closely comparable in product mix (body panels, modules) and customer base.
• Hwashin America: Korean automotive stamping and body assembly specialist with US operations, supplying Hyundai Motor Group. Comparable Tier 2 body panel supplier with similar OEM-embedded model.
• Myoung Shin (MS Autotech): Korean large-part body panel and chassis manufacturer operating a major plant in Georgia adjacent to Hyundai's Metaplant. Directly comparable in product scope (large stamped body panels) and Hyundai-centric customer base.
• Seoyon E-Hwa: Korean automotive parts manufacturer producing interior, exterior, and body-in-white components for Hyundai/Kia, with US operations. Comparable Korea-based Tier 1/2 supplier serving the same OEM.
• Daehan Solution: Korean automotive stamping and parts manufacturer with North American operations supplying Hyundai and other OEMs. Comparable in body panel and chassis component manufacturing.

Broad incumbents

• Hyundai Mobis: Largest Tier 1 supplier to Hyundai Motor Group, producing chassis, modules, electronics, and body components globally. Comparable as a primary Hyundai supplier with overlapping body/part content, but at vastly larger scale and broader portfolio.
• Gestamp: Global Spanish Tier 1 supplier of automotive body-in-white metal components including body panels, chassis, and battery enclosures across multiple OEMs. Comparable as a large-scale body panel and EV battery enclosure manufacturer with global footprint.

Regional players

• Mando Corporation: Korean Tier 1 supplier specializing in chassis, braking, and steering components with strong Hyundai/Kia exposure. Comparable as a Korean-origin Tier supplier to Hyundai, though focus is on chassis/brakes rather than body panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joon-llc-dba-ajin-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wooshin usa