peranis.com

What peranis.com does

Perani's Hockey World was a specialty sporting goods retailer founded in 1976 by Bob Perani in Flint, Michigan, focused on hockey and lacrosse equipment, apparel, and related maintenance services. The company grew to 22 retail locations across the Midwest and surrounding regions, serving hockey players at all skill levels (youth through professional), youth and amateur hockey teams, and hockey families. Its core offering included a comprehensive catalog of hockey gear (sticks, skates, gloves, helmets, protective equipment, bags, apparel, jerseys, accessories) from major brands (Bauer, CCM, Warrior, TRUE, Sherwood), supported by in-store services such as expert skate fitting, sharpening, and profiling, plus custom equipment manufacturing (custom sticks deliverable in as little as 5 days) and a dedicated team sales division for bulk orders.

In April 2026, Perani's was acquired by Pure Hockey, the nation's leading hockey equipment retailer headquartered outside Boston, MA. The 22 Perani's locations are being rebranded as Pure Hockey, bringing the combined retail footprint to 110+ stores across 32 states. The integrated platform operates omnichannel through physical retail, e-commerce (purehockey.com, goalie.purehockey.com), and a specialized goalie sub-brand (Pure Goalie). Revenue is generated through one-time retail transactions across consumer and team sales channels, supplemented by BNPL financing through Affirm and Sezzle, and the Pure Rewards loyalty program that consolidates customer relationships across the combined store base. The business is acquisition-influenced rather than technology-driven; competitive differentiation rests on physical distribution density, brand heritage, and value-added services (custom equipment, skate fitting, team sales) rather than proprietary technology or AI.

Name

peranis.com

Legal name

Bob Perani's Hockey World

Website

https://peranis.com

Company type

Private

Founded year

1976

Operating status

Acquired

Short description

Perani's Hockey World, founded in 1976 in Flint, Michigan, was a specialty retailer of hockey and lacrosse equipment, apparel, and services. Acquired by Pure Hockey in April 2026, it now operates as part of a 110+ store, 32-state omnichannel hockey retail platform serving players, families, and teams.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Lacrosse Equipment Retail (CRAMAEAF), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Hockey equipment retail
• Sporting goods stores
• Team sales apparel
• Custom hockey gear
• Skate fitting services

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail stores selling hockey equipment, apparel, and accessories directly to consumers. Revenue generated from in-store purchases across 110+ locations.
2. E-commerce Sales: Online sales through purehockey.com and goalie.purehockey.com websites. Customers can browse, purchase, and have items shipped to their location or picked up in-store.
3. Team Sales: Bulk/custom orders for hockey teams including custom jerseys, gloves, helmets, bags, and protective equipment. Serves youth hockey programs, adult leagues, and team organizations.
4. Custom Equipment Services: Custom hockey sticks (available in as little as 5 days), custom gloves, custom jerseys, and custom team equipment with personalization options.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Perani's Hockey World sells hockey and lacrosse equipment, apparel, accessories, and related maintenance services (skate fitting, sharpening, profiling) through retail stores and e-commerce. Following Pure Hockey's April 2026 acquisition, the 22 Perani's locations are being rebranded under the Pure Hockey platform alongside custom equipment manufacturing, team sales for youth and amateur leagues, and the Pure Rewards loyalty program.

Product overview

Pure Hockey (formerly Perani's Hockey World) is a hockey equipment, apparel, and accessories retailer operating as a unified platform combining physical retail stores and e-commerce. The core offering includes comprehensive hockey gear across sticks, skates, protective equipment, gloves, helmets, bags, apparel, jerseys, and accessories. The portfolio includes the main Pure Hockey retail platform, the specialized Pure Goalie sub-brand for goalie-specific equipment, the Custom Hockey Equipment program for personalized gear, Custom Team Products for team orders, the Pure Rewards loyalty program, and the Hockey Resource Center for customer education. Services include expert skate fitting, sharpening, and profiling.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Hockey Retail Stores (formerly Perani's Hockey World locations) Physical retail stores selling hockey equipment, apparel, accessories, and providing in-store services (skate fitting, sharpening, profiling) to individual players and families across 32 states under the Pure Hockey and Pure Goalie brands.
• Pure Hockey E-commerce (purehockey.com) Primary e-commerce website offering the full hockey equipment catalog with online ordering, in-store pickup, and shipping options for individual consumers and families.
• Pure Goalie (goalie.purehockey.com) Specialized e-commerce platform for goaltending equipment including leg pads, blockers, catch gloves, masks, sticks, chest and arm protectors, pants, knee protectors, jocks, bags, neck protectors, and goalie skates.
• Custom Hockey Equipment Custom hockey equipment program allowing customers to customize colors, patterns, and specifications across sticks (delivered in as little as 5 days), gloves, skates, skate steel, team jerseys, team gloves, team helmets, and team pants.
• Team Sales Dedicated team sales division handling bulk and custom orders for hockey teams, including custom jerseys, gloves, helmets, bags, pants, shells, and protective equipment, with quotes requested via a team sales form.
• Skate Fitting, Sharpening, and Profiling Services In-store expert skate fitting, sharpening, and profiling services performed across all retail locations for hockey and goalie skates.

Quantifiable outcome

• 110+ retail stores nationwide
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• USA HockeycoreStrategic or Co-development Partner · 27 April 2026Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey, providing equipment support and visibility within the national hockey governing body's community.
• NHL/NHLPAcoreStrategic or Co-development Partner · 27 April 2026Pure Hockey is the Retail Partner of the NHL/NHLPA's Learn to Play Program, which helps introduce new players to hockey and fosters long-term sport growth.
• SezzleminorOthersBuy Now, Pay Later payment option allowing customers to split purchases into 4 interest-free payments.
• AffirmminorOthersFinancing partner providing flexible payment options for larger purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CCM Hockey: Major hockey equipment manufacturer whose CCM, Jetspeed, Tacks and Ribcor lines are core SKUs at Perani's; competing increasingly through brand-direct online channels.
• DICK's Sporting Goods: National big-box sporting goods retailer carrying a broad hockey assortment across stores and online, competing on convenience and price rather than specialty expertise.
• Bauer Hockey (Bauer Performance Sports): Leading hockey equipment manufacturer whose Bauer brand dominates sticks, skates, and protective gear; competes indirectly via brand-direct DTC channels and retailer relationships.

Others

• Lids: National licensed sports merchandise retailer adjacent to Perani's apparel and NHL jersey offerings, sharing hockey fan/customer overlap but not core equipment.

Direct peers

• Hockey Monkey: Online-first specialty hockey equipment retailer competing directly with Perani's/Pure Hockey in sticks, skates, protective gear and goalie equipment, with strong promotional pricing and clearance positioning.
• The Hockey Shop (Source for Sports affiliates): Independent hockey specialty retailer chain with multiple U.S. locations, offering similar equipment, apparel, and team sales services to youth and amateur hockey customers.
• Goalie Monkey: Specialty goalie equipment retailer operating in the same niche as Pure Goalie, offering leg pads, blockers, catch gloves and masks with deep expert content and fitting guidance.
• Pro Stock Hockey: Specialty retailer focused on pro-stock and pro-inspired hockey sticks and equipment, competing for the same performance-focused buyers who shop Perani's/Pure Hockey for premium gear.

Regional players

• Source for Sports (Canada): Canadian hockey retailer network with comparable equipment and team sales offerings; relevant comparable for hockey specialty retail operating model but primarily serving Canadian markets.

Emerging players

• Inlinehockey.com / Ice Warehouse: Online specialty retailer focused on inline and ice hockey equipment, overlapping in skate, apparel, and accessory categories with Perani's/Pure Hockey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/purehockey
• YouTubeyoutube.com/user/purehockeydotcom
• Facebookfacebook.com/purehockey
• Instagraminstagram.com/purehockey
• TikToktiktok.com/@purehockey
• LinkedInlinkedin.com/company/bob-perani-sport-shops-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about peranis.com