4wd tours r us

What 4wd tours r us does

4WD Tours R Us is a family-owned and operated adventure tourism business founded in February 2015 by Ian and Loryn Boicos and their five children, headquartered in Anna Bay, New South Wales, Australia. The company runs sandboarding, four-wheel-drive dune tours, and combined adventure packages on the Stockton Sand Dunes within the Worimi Conservation Lands, operating 364 days per year under arrangements with National Parks and the Worimi Local Aboriginal Land Council. It also integrates Aboriginal cultural experiences delivered via the Murrook Cultural Centre, and bundles its tours with regional partners including Moonshadow TQC Cruises, Port Stephens Surf School, Squids Dive Co, and Oakvale Wildlife Park to construct multi-activity itineraries for visitors to the Port Stephens region.

The commercial model is direct-to-consumer ticketing: one-time tour sales, gift vouchers, and packaged experiences priced across an A$38–A$220 range. Distribution is primarily online via a WordPress-based site using FareHarbor booking infrastructure, supplemented by Google Analytics, YouTube, and Instagram for marketing. Product and behavioral analytics are supported by Pendo, Amplitude, and Mixpanel. Membership in the Australian Tourism Export Council (ATEC) signals a deliberate push into inbound international tourism alongside the domestic family-traveller base. The company has accumulated multiple tourism accolades, including NSW Tourism Awards and Business NSW recognitions, and maintains 5-star review profiles on Google and TripAdvisor.

Operationally, the business remains small, family-led, and bootstrapped, with active hiring of an administrative assistant and reported separation of global and domestic marketing functions to support continued expansion of the partnership and package ecosystem. There is no external funding, no disclosed revenue, and no enterprise customer base; growth depends on volume through a single physical site.

Name

4wd tours r us

Legal name

4WD Tours R Us

Website

https://4wdtoursrus.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

4WD Tours R Us is a family-owned Anna Bay, NSW operator running licensed sandboarding and 4WD dune tours on the Stockton Sand Dunes, serving domestic and international leisure travelers via ticketed experiences and multi-partner adventure packages.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG)

akta.pro secondary industry

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

Keywords

• Guided sandboarding tours
• 4WD dune tours
• Adventure tourism packages
• Sand dune experiences
• Eco-tourism activities

Headquarters

HQ city

Anna Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Activity Tickets: Pre-paid tickets for sandboarding tours and Tin City 4WD tours. Customers book and pay online prior to departure. Payment accepted via cash (AUD) or credit/debit card (MasterCard, Visa). Cancellation requires 24 hours notice.
2. Adventure Packages: Bundled multi-activity packages combining sandboarding with wildlife parks, dolphin/whale cruises, snorkelling, or surf lessons. Sold as discounted combined passes.
3. Gift Vouchers: Gift vouchers sold as presents for special occasions, providing flexible booking for recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

4WD Tours R Us is a family-owned tourism operator based in Anna Bay, NSW, that runs guided sandboarding tours and Tin City 4WD cultural tours across the Stockton Sand Dunes within the Worimi Conservation Lands using custom-built 4WD vehicles and handmade sandboards. It also retails bundled adventure packages that combine its sandboarding tours with partner-operated activities (snorkelling, dolphin/whale cruises, wildlife park visits, and surf lessons) at discounted combined prices.

Product overview

4WD Tours R Us is a family-owned and operated adventure tourism company in Anna Bay, NSW, founded in February 2015, offering experiences on the Stockton Sand Dunes within the Worimi Conservation Lands. The core product is the Unlimited Sandboarding Tour and Tin City 4WD Tour, both using custom-built 4WD vehicles to transport guests across the largest moving coastal sand mass in the Southern Hemisphere. The company extends its offering through combination packages that layer its sandboarding experience with partner activities: Reef & Dune Adventure Discovery Package (with snorkelling via Squids Dive Co), Wildlife & Dune Adventure Pass (with Oakvale Wildlife Park), Port Stephens Wild Winter Adventure (with whale watching via Moonshadow TQC Cruises), Sand & Sea Adventure Package (with dolphin cruise via Moonshadow-TQC Cruises), and The Twin Thrill Adventure (with surf lessons via Port Stephens Surf School). All bookings are managed through the FareHarbor platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Sandboarding Tour Core sandboarding experience on the Stockton Sand Dunes using custom-built 4WD vehicles to transport guests to the dunes, with unlimited sandboarding runs on handcrafted boards. Open to all ages from 4+, runs for 2 hours, priced from A$38.
• Tin City 4WD Tour 4WD cultural tour to the historic 'Tin City' lost town within the Stockton Sand Dunes, combining coastal 4WD driving, Pippies shell hunting, narration about shipwrecked sailors and a former bombing range, and sandboarding on dunes up to 50 metres high. Minimum 4 passengers required.
• Reef & Dune Adventure Discovery Package Combo package pairing unlimited sandboarding with a guided shore-entry snorkelling experience at Fly Point Marine Reserve, operated by Squids Dive Co. Includes 5mm wetsuit, equipment, and 4WD transport. 4 hours total, tide-dependent scheduling. Under 14 years A$110.00, 15+ years A$114.40.
• Wildlife & Dune Adventure Pass Bundle ticket combining unlimited sandboarding with entry to Oakvale Wildlife Park, including bottle feeding, tractor rides, reptile and koala talks, and splash park access. Valid for use across 2 days. Adult A$75.00, Child A$55.00, Family A$220.00, Couples A$139.00.
• Port Stephens Wild Winter Adventure Seasonal winter combo package pairing unlimited sandboarding with a humpback whale watching cruise operated by Moonshadow TQC Cruises from Nelson Bay Marina. Includes dolphin and seabird spotting. A$66.30 all ages.
• Sand & Sea Adventure Package Combo package pairing unlimited sandboarding with a 1.5-hour dolphin discovery cruise operated by Moonshadow-TQC Cruises from Nelson Bay Marina. 3.5 hours total; cruise runs opposite time of day to sandboarding. Adult A$76.50, Child A$67.50, Concession A$56.50.
• The Twin Thrill Adventure Combo package pairing unlimited sandboarding with a 2-hour surf lesson at One Mile Beach, operated by Port Stephens Surf School. Includes all gear (boards, wetsuits), expert instructors, and 4WD transport. A$105.40-109.40. Infant (under 2) free.

Quantifiable outcome

• 32 kilometres of sand dunes (entire length of Stockton Beach)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Moonshadow TQC CruisescoreStrategic or Co-development PartnerPartner cruise operator for Sand & Sea Adventure Package and Port Stephens Wild Winter Adventure. Provides 1.5-hour dolphin discovery cruises and whale watching experiences. Customers booking sandboarding receive complementary water cruises at opposite times of day.
• Port Stephens Surf SchoolcoreStrategic or Co-development PartnerPartner for The Twin Thrill Adventure package combining sandboarding with 2-hour surf lessons. Provides instructors, surfboards, wetsuits, and lessons at One Mile/Birubi Beach.
• Squids Dive CocoreStrategic or Co-development PartnerPartner dive operator for Reef & Dune Adventure Discovery Package. Provides guided shore-entry snorkelling at Fly Point Marine Reserve with equipment, wetsuits, and safety briefings.
• Oakvale Wildlife ParkcoreGTM or Marketing PartnerPartner wildlife park for Wildlife & Dune Adventure Pass. Provides entry tickets, animal encounters, bottle feeding, tractor rides, reptile and koala talks, and splash park access.
• National Parks and Worimi Local Aboriginal Land Council (WLALC)coreStrategic or Co-development PartnerClose working relationship with National Parks and WLALC. Operates tours on Worimi Conservation Lands Stockton Sand Dunes. Works in partnership with Murrook Cultural Centre for cultural experiences.
• Murrook Cultural CentreminorStrategic or Co-development PartnerCultural partnership for sharing Worimi people stories and cultural heritage with visitors. Connects guests to traditional custodians of the land.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stocktons Surfari: Direct competitor operating 4WD and sandboarding tours on the same Stockton Sand Dunes within the Worimi Conservation Lands. Closest direct peer given identical location, asset base, and core activity.
• Sand Dune Adventures Anna Bay: Another Stockton Dunes operator running sandboarding and 4WD tours in Anna Bay. Directly comparable in product offering, customer base (tourists to Port Stephens), and licensing footprint.

Broad incumbents

• Adventure Tours Australia: Established multi-day small-group adventure tour operator across Australia. Comparable in DTC adventure-tourism model, online booking, and group-tour packaging, but operates broader itineraries rather than a single site.
• Autopia Tours: Australian small-group tour operator offering day and multi-day experiences including nature and wildlife activities. Comparable in adventure-tourism GTM, online booking via similar platforms, and tourist customer segment, though with broader geographic reach.

Emerging players

• Wayoutback Australian Safaris: Small-group Australian outback safari operator running 4WD-based nature and adventure tours. Comparable in the use of custom 4WD vehicles, guided small-group format, and adventure-tourism positioning, but focused on outback rather than coastal dune terrain.
• Tagalong Tours: Australian 4WD tag-along adventure tour operator. Comparable in 4WD-led adventure experiences and tourist customer base, though operates in different terrain (typically outback) rather than coastal sand dunes.

Others

• Moonshadow TQC Cruises: Port Stephens cruise operator that delivers the dolphin and whale watching components of 4WD Tours R Us's combo packages. Functionally an ecosystem partner and adjacent Port Stephens tourism operator rather than a competitor.
• Oakvale Wildlife Park: Port Stephens wildlife park and partner for the Wildlife & Dune Adventure Pass bundle. Adjacent operator serving the same tourist catchment but in a different category (wildlife vs. dune adventure).
• Port Stephens Surf School: Surf instruction partner delivering the surf component of The Twin Thrill Adventure package. Adjacent Port Stephens activity operator and partner rather than direct competitor.
• GetYourGuide: Global tours and activities marketplace where comparable Australian adventure operators distribute inventory. Relevant as a distribution and discoverability layer for the same tourist demand pool rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDTjwi0AtTwS7VosytFiEMw
• Facebookfacebook.com/4wdtoursrus
• Instagraminstagram.com/4wdtoursrus
• LinkedInlinkedin.com/company/4wd-tours-r-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4wd tours r us