rocket tour golf

What rocket tour golf does

Rocket Tour Golf is a private, founder-owned designer and manufacturer of premium knit golf headcovers and accessories, headquartered in Boulder, Colorado. Founded in 2004 by Helena Stanton after a decade of brand-marketing work in craft beer, the company produces hand-finished knit headcovers in driver, fairway, hybrid (the signature 'Skinny Stick'), and blade-putter formats, alongside gift sets, visors, and zip pouches. Its core technical asset is a proprietary knit-design library covering stripes, argyles, solids, flags, and school/team color combinations, all personally designed by Stanton.

The business operates primarily as a direct-to-consumer e-commerce company on Shopify, with individual covers priced $19-$65 and gift sets at $108-$161, while extending into B2B through a Custom Tournament & Corporate Program with a 24-unit minimum and into institutional channels via co-branded collections with 14+ state and regional golf associations. It supports 250+ collegiate and junior golf programs and maintains event partnerships with AJGA, PKBGT, and The Sneds Tour. Go-to-market is multi-channel but lightweight: email/Constant Contact, organic social (Twitter, Facebook, Instagram, #Stripelt), a blog, state-association co-marketing, and direct outreach to coaches and boosters led personally by the founder. The company is bootstrapped, has no external investors or parent, and has no disclosed headcount or revenue figures.

Name

rocket tour golf

Legal name

Rocket Tour Golf

Website

https://rockettour.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Rocket Tour Golf is a private, Boulder-based designer and manufacturer of premium knit golf headcovers and accessories, founded in 2004 by Helena Stanton. It sells directly to individual golfers via Shopify and serves 250+ collegiate and junior programs plus 14+ state golf associations through co-branded and custom-logo offerings.

Ownership category

akta.pro rank

Product category

Golf Accessories

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Knit golf headcovers
• Golf accessories
• Custom embroidered headcovers
• Collegiate golf merchandise
• Tournament golf gifts

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of premium knit golf headcovers and accessories through their Shopify-powered online storefront. Individual headcovers and gift sets sold at listed price points.
2. Tournament and Corporate Custom Orders: Custom logo headcover orders for golf tournaments, corporate events, and charity initiatives. Minimum order quantity of 24 units with volume discounts available.
3. Collegiate and Booster Program Sales: Team headcovers sold to collegiate golf programs, high school programs, and junior golf camps through direct outreach and booster programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rocket Tour Golf designs and sells knit golf headcovers and related golf accessories. The company operates a direct-to-consumer e-commerce storefront and serves institutional buyers, including collegiate golf programs, state golf associations, and corporate/tournament clients, with custom embroidery, volume pricing, and dedicated program support.

Product overview

Rocket Tour Golf is a designer and manufacturer of premium knit golf headcovers and accessories, founded in 2004 and headquartered in Boulder, Colorado. The core product portfolio centers on knit headcovers for golf clubs including Driver & Fairway covers, Hybrid Covers (Skinny Stick), and Blade Putter Covers, available in signature styles such as Pom Pom, Rugby Stripe, Two Stripe, Argyle, and Tassel designs. The company operates primarily as a B2C e-commerce business through RocketTour.com while also serving institutional clients including more than 250 collegiate golf programs, junior golf programs, state golf associations, and corporate customers through customization programs. Key offerings include the flagship Skinny Stick hybrid cover (a tour and college team favorite since 2004), State Golf Association co-branded collections, Collegiate Logo customization, and Custom Tournament & Corporate programs with minimum quantities starting at 24 covers.

Differentiator

Problem solved

Functional benefit

Products and services

• Knit Golf Headcovers
• Custom Embroidered Headcovers
• Collegiate Booster Program
• Tournament & Corporate Custom Orders
• State Golf Association Program

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core.

• Colorado Golf AssociationcoreGTM or Marketing Partner · 28 June 2019State and regional golf association partnership program offering co-branded, custom knit headcover designs sold through turnkey Rocket Tour e-commerce solution. Tournament gift opportunities and member discounts. Sales support the CGA and golf programs in Colorado. Partner since June 2019.
• Georgia State Golf AssociationcoreGTM or Marketing Partner · 28 June 2019GSGA Member Series headcovers in Driver, Fairway and Hybrid sizes. Sales go towards supporting the GSGA and golf in Georgia. Executive Director Matt Vanderpool described Rocket Tour headcovers as 'a home run for us.'
• Iowa Golf AssociationcoreGTM or Marketing Partner · 28 June 2019IGA Member Series headcovers in Driver, Fairway and Hybrid sizes. Sales support the IGA and golf in Iowa. Co-branded products sold through Rocket Tour e-commerce.
• Oregon Golf AssociationcoreGTM or Marketing Partner · 28 June 2019Limited Edition headcovers supporting Oregon Junior Golf. Available in Driver, Fairway and Hybrid sizes. Sales go directly to support Oregon Junior Golf Programs.
• Tennessee Golf AssociationcoreGTM or Marketing Partner · 28 June 2019TGA Member Series headcovers featuring three signature TGA logos. Sales support the TGA and golf in Tennessee. Executive Director Chad Anderson: 'Rocket Tour makes a great product.'
• Utah Golf AssociationcoreGTM or Marketing Partner · 28 June 2019UGA Member Series headcovers available in Utah school stripes or classic Black & White. Limited Edition releases throughout the year. Sales support the UGA and golf in Utah.
• Sun Country Amateur Golf AssociationcoreGTM or Marketing Partner · 28 June 2019SCAGA Member Series headcovers in Driver, Fairway and Hybrid sizes. Sales support the SCAGA and golf in New Mexico and West Texas.
• Nebraska Golf AssociationcoreGTM or Marketing Partner · 28 June 2019NGA Collection headcovers on bags in Driver, Fairway and Hybrid sizes. Sales help support golf programs in Nebraska.
• Golf Association of MichigancoreGTM or Marketing Partner · 28 June 2019GAM Collection headcovers for GAM players in Driver, Fairway and Hybrid sizes. Sales help support golf programs in Michigan.
• Chicago District Golf AssociationcoreGTM or Marketing Partner · 28 June 2019CDGA headcovers one of the largest regional golf associations in the United States (founded 1914). Portion of proceeds support CDGA Foundation enhancing lives of individuals with special needs, veterans and youth.
• The Carolinas Golf AssociationcoreGTM or Marketing Partner · 28 June 2019Co-branded CGA headcovers in Driver, Fairway and Hybrid sizes. CGA founded 1909 to promote and protect the game of golf in the Carolinas. Sales support CGA and golf programs in the Carolinas. CGA Members use 'CGA Member Perks' member code.
• Southern California Golf Association / SCGAcoreGTM or Marketing Partner · 28 June 2019SCGA Limited Edition headcovers including 'SCGA' Mini Tassel and 'Junior' Mini Tassel for Fairway clubs. Co-branded products supporting SCGA programs.
• Junior Tour of Northern California / Northern California Golf AssociationcoreGTM or Marketing Partner · 28 June 2019NCGA and Junior Tour of Northern California headcovers. Mini Tassel Fairway Size products for junior tour members. Supports junior golf development in Northern California.
• The Sneds TourcoreGTM or Marketing Partner · 28 June 2019Special membership partnership offering Sneds Tour members 25% off all headcovers using promo code SNEDSTOUR. Tour members get access to special Sneds Tour Collection designs.
• Peggy Kirk Bell Girls Tour (PKBGT)coreGTM or Marketing Partner · 29 January 2019Annual Rocket Tour Players Championship event for PKBGT. Sponsorship of the Peggy Kirk Bell Girls Tour tournament.
• American Junior Golf Association (AJGA)coreGTM or Marketing Partner · 29 January 2019Partnership with AJGA offering players opportunity to express personal style. Founder Helena Stanton has worked with AJGA since inception. AJGA team products referenced (e.g., 'West' Wyndham Cup bright royal blue camo bag).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seamus Golf: Direct competitor designing premium handcrafted knit, wool, and leather golf headcovers and accessories. Closely comparable on product (premium knit headcovers), price positioning, and DTC-first go-to-market targeting style-conscious golfers.
• Dormie Workshop: Custom and ready-made knit/woven golf headcovers sold DTC, with a strong customization and team-logo program. Comparable on product category, customization engine, and collegiate/tournament-style B2B offerings.
• Stitchin' Golf: Specialist in custom and embroidered golf headcovers, including team and tournament programs. Comparable on product focus (headcovers), customization model, and collegiate/tournament B2B outreach.
• Imperial Headwear: Manufacturer of premium golf headwear (caps, visors) with co-branded and tour partnerships. Comparable on golf headwear/accessory positioning and tournament/association channel presence, which overlaps with Rocket Tour's visor and accessory SKUs.

Emerging players

• Eastside Golf: Lifestyle golf brand producing apparel, headwear, and accessories with cultural positioning. Comparable on golf-lifestyle accessory strategy and on DTC/community-led go-to-market targeting younger and style-driven golfers.

Broad incumbents

• Titleist (Acushnet Holdings): Largest golf equipment OEM with branded headcovers bundled with clubs and sold direct. Overlaps in headcover category but operates at mass scale with commoditized bundled accessory positioning, not premium standalone headcovers.
• Callaway Golf: Major golf OEM selling branded headcovers alongside clubs and accessories. Comparable category (golf accessories) but competes as a broad portfolio player rather than a specialist headcover brand.
• TaylorMade Golf: Global golf OEM with branded headcovers sold through retail and DTC. Comparable on headcover product but as a broad incumbent rather than a niche lifestyle/knit specialist.
• Cobra Golf (PUMA Golf): Golf OEM and PUMA-owned brand offering branded headcovers and accessories. Comparable on golf accessory retail but competing with much broader equipment and apparel portfolios.
• PGA Tour Shop: Official merchandise retailer of the PGA Tour selling branded golf headcovers, accessories, and apparel. Comparable on golf accessory retail and tournament-driven product assortment, but as a multi-brand retailer rather than a single-brand manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rockettour
• Facebookfacebook.com/RocketTour
• Instagraminstagram.com/rockettour
• LinkedInlinkedin.com/company/rocket-tour-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rocket tour golf