motus australia

What motus australia does

Motus Australia is a diversified motor retail business headquartered at 60 O'Riordan Street, Alexandria NSW, operating as a wholly owned subsidiary of Motus Holdings Ltd, a diversified motor retail corporation listed on the Johannesburg Stock Exchange. The Australian platform encompasses 25 automotive brands across 47 dealership sites in Victoria and New South Wales and employs almost 700 people nationally. Operations are organized through six core subsidiaries: Australian Automotive Group (AAG), Ballarat Motor Holdings, Gippsland Motor Group, Riverina Motor Group, Hillis Motor Group, and Watson Toyota, the last of which has operated in Young, NSW since 1922.

The business sells new and used passenger and commercial vehicles, provides service and repair facilities at dealership locations, and runs one of the largest Ford Parts distribution operations in Australia, delivering components up to three times daily to a network of over 1,152 independent mechanical and repair shops. Revenue is generated through one-time vehicle sales, transaction-based parts distribution, service and repair fees, vehicle rental, and finance and insurance commissions, including an internal financial services license within AAG. Pricing on vehicles is not publicly disclosed online and is quoted on application in Australian dollars.

The go-to-market model is a traditional franchise dealership network complemented by website enquiry forms, online contact systems, and direct phone contact at each location. Customer segments span retail vehicle buyers (primary), fleet and commercial buyers, and independent repair shops supplied through parts distribution. The group represents brands including Audi, BMW, Chery, Ford, GMSV, GWM, Haval, Honda, Hyundai, Isuzu UTE, Jaguar, Land Rover, LDV, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Peugeot, Renault, Skoda, Subaru, Suzuki, Volkswagen, and Volvo.

Name

motus australia

Legal name

Motus Australia

Website

https://motusau.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motus Australia is a diversified motor retail business and wholly owned subsidiary of JSE-listed Motus Holdings, operating 47 dealership sites across 25 automotive brands in Victoria and New South Wales, serving retail buyers, fleet customers, and 1,152-plus independent repair shops via parts distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales across 25 automotive brands including Audi, BMW, Chery, Ford, GMSV, GWM, Haval, Honda, Hyundai, Isuzu UTE, Land Rover-Jaguar, LDV, Kia, Peugeot, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Renault, Skoda, SsangYong, Suzuki, Subaru, Volkswagen and Volvo
2. Parts Distribution: Aftermarket parts sales and distribution, including one of the largest Ford Parts distribution businesses in Australia
3. Service and Repairs: Vehicle service, maintenance, and repair services across all dealership locations
4. Finance and Insurance: Vehicle finance, insurance, and related financial products arranged through the dealership network
5. Vehicle Rental: Vehicle rental services available through some dealership operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Motus Australia is a diversified motor retail business operating a multi-franchise dealership network of 47 sites across Victoria and New South Wales, representing 25 automotive brands. The company sells new and used vehicles, provides factory-authorised service and repairs, distributes aftermarket parts (including one of Australia's largest Ford Parts operations serving over 1,152 independent repair shops), and arranges vehicle finance, insurance, and rental products through its dealership network.

Product overview

Motus Australia is a diversified motor retail business operating as a subsidiary of Motus Holdings Ltd. The company operates as a multi-franchise automotive group encompassing 25 automotive brands at 47 sites across Victoria and New South Wales, employing approximately 700 people. The business is organized into several subsidiaries: Australian Automotive Group (AAG) with multiple Ford dealerships and other brands, Ballarat Motor Holdings, Gippsland Motor Group, Riverina Motor Group, Hillis Motor Group, and Watson Toyota. The company represents a portfolio of passenger and commercial vehicle marques including Audi, BMW, Chery, Ford, GMSV, GWM, Haval, Honda, Hyundai, Isuzu UTE, Jaguar, Land Rover, LDV, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Peugeot, Renault, Skoda, Suzuki, Subaru, Volkswagen, and Volvo. Core services include new and used vehicle sales, service and repair facilities, and genuine parts distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Automotive Group (AAG): Multi-franchise automotive group including Ford, Chery, GWM, BMW, Nissan, Volvo, Audi, Volkswagen, LDV, Suzuki, Renault, Mitsubishi, Hyundai, Isuzu Ute, and Kia dealerships
• Ballarat Motor Holdings
• Gippsland Motor Group
• Riverina Motor Group
• Hillis Motor Group
• Watson Toyota

Products and services

• New and Used Vehicle Sales Sales of new and used vehicles across 25 automotive marques (passenger and commercial) at 47 franchised dealerships across Victoria and New South Wales, for retail and fleet buyers.
• Vehicle Service and Repair Factory-authorised service, maintenance, and repair facilities at dealership locations across Victoria and New South Wales, supporting all represented marques.
• Genuine Parts and Accessories Distribution Aftermarket parts sales and distribution, including one of the largest Ford Parts distribution businesses in Australia, delivering components up to three times daily to over 1,152 independent mechanical and repair shops.
• Vehicle Finance and Insurance Vehicle finance, insurance, and related financial products arranged through the Motus Australia dealership network.
• Vehicle Rental Vehicle rental services available through selected Motus Australia dealership operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eagers Automotive Limited: Australia's largest automotive retailer operating over 200 dealerships across more than 30 brands. Directly comparable to Motus Australia as both operate multi-brand franchise dealership networks, with Eagers being significantly larger but sharing the same multi-state, multi-franchise business model.
• Autosports Group Limited: ASX-listed multi-brand automotive retailer in Australia operating luxury and premium franchises. Direct peer as it pursues a similar strategy of consolidating premium franchises (BMW, Audi, Mercedes-Benz, Volvo, Land Rover) across Australian metropolitan and regional locations.
• Peter Warren Automotive Group: ASX-listed multi-brand automotive retailer headquartered in NSW operating across Sydney and surrounding regions. Direct peer with overlapping geographic exposure to NSW and similar franchise mix focused on volume and premium brands.
• Bapcor Limited: ASX-listed automotive parts distributor and retailer. Directly comparable via its parts distribution business to Motus Australia's Ford Parts distribution arm, though Bapcor is significantly larger and also operates Burson Auto Parts and Autobarn retail networks.
• AHG (Automotive Holdings Group): Former ASX-listed major Australian automotive retailer (now part of Bapcor following demerger). Directly comparable to Motus Australia as one of the historical 'big four' Australian dealer groups with multi-state, multi-brand franchise operations.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating in over 40 markets. Comparable as a broad incumbent with multi-brand retail/distribution operations; operates in Australia through select franchises and provides a global benchmark for auto retail strategy.
• Pendragon plc: UK-listed automotive retailer with multi-brand franchise operations across the UK and select markets. Comparable as a multi-franchise dealer group, though UK-focused and operating under different OEM concentration.

Regional players

• Vertu Motors plc: UK-based automotive retailer operating multi-brand dealerships. Comparable business model (multi-brand franchise retail, parts, service) but does not directly compete in Australia; serves as a regional benchmark for UK dealer economics.

Emerging players

• LSH Auto Australia: Australia's largest Mercedes-Benz retail group. Comparable as a specialist luxury-franchise dealer operating in Australia; competes with Motus Australia's Ballarat and Gippsland Mercedes-Benz franchises for premium customers.

Others

• Cox Automotive Australia: Provider of automotive services including dealer software, vehicle remarketing, and dealer financing solutions. Indirectly comparable as an enabler of dealership operations; a potential partner or competitor to Motus Australia's parts and service operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motus-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about motus australia