salty frye's golf carts

What salty frye's golf carts does

Salty Frye's Golf Carts is a privately held, single-location golf cart dealership headquartered at 827 Highway 17 S in North Myrtle Beach, South Carolina, owned and operated by Nathan Frye. The company sells, rents, customizes, services, and finances new and pre-owned electric golf carts and low-speed vehicles, operating across six revenue streams: new unit sales, pre-owned sales, short-term vacation rentals, a full-service repair department, a parts and accessories department, and financing referrals. Its customer base comprises beach-area vacationers, permanent and seasonal residents of the Grand Strand, RV resort and campground guests (including Barefoot RV Resort), and condo/vacation-home owners seeking sand-free, parking-friendly local transportation.

The dealership distributes six brands — Denago, DACH, Madjax, ARIES EV, EZGO, and Honor — with new unit pricing ranging from approximately $8,495 to $16,995 and a current standing inventory of 72+ units (71 new, 1 pre-owned). Featured product technology includes 51.2V 105Ah LiFePO4 lithium batteries with 8-year warranties, DACH Apollo Solar-powered canopies capable of extending range by up to 20%, NFC key card access, 10.1-inch touchscreen infotainment systems with Apple CarPlay/Android Auto, four-wheel hydraulic disc brakes with electromagnetic braking, and integrated rear cameras. These features are OEM-provided rather than developed in-house. A mobile service team extends repair coverage across the Grand Strand beyond the physical showroom.

The go-to-market is sales-led, combining a physical dealership with same-day inventory fulfillment, online browsing with embedded financing applications, delivery to vacation properties, and a content/blog channel targeting tourist search traffic. Financing is offered through a partnership with Sheffield Financial, including 0% interest for up to two years on qualifying purchases. Distribution is single-country and single-state; the company has no disclosed parent, no funding rounds, no M&A activity, and no documented expansion beyond its North Myrtle Beach base.

Name

salty frye's golf carts

Legal name

Salty Frye's Golf Carts

Website

https://saltyfryesgolfcarts.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Golf Cart Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Golf cart sales
• Golf cart rentals
• Golf cart service
• Golf cart parts
• Low-speed vehicles

Headquarters

HQ city

North Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Golf Cart Sales: Sales of new golf carts from multiple brands including Denago, DACH, Madjax, ARIES EV, and EZGO. Prices range from approximately $8,500 to $16,995.
2. Pre-Owned Golf Cart Sales: Sales of pre-owned golf carts, currently listing 2019 EZGO Express S4 EFI at $7,995.
3. Golf Cart Rentals: Short-term rental services for vacationers in North Myrtle Beach area. Offers 4-passenger and 6-passenger premium carts. Minimum rental age is 25, driving age is 21.
4. Service and Repair: Full-service repair department offering annual maintenance, 30-point inspections, performance enhancements, charger repair, diagnostics, body upgrades, battery replacement, seat repair, motor upgrades, tire service, oil changes, and more.
5. Parts and Accessories: Parts department selling golf cart parts and accessories, including OEM components and customization options.
6. Financing Services: Financing assistance through Sheffield Financial, offering 0% interest financing for up to two years on qualifying purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Salty Frye's Golf Carts is a North Myrtle Beach, SC dealership that sells new and pre-owned electric golf carts from multiple brands (Denago, DACH, Madjax, ARIES EV, EZGO, Honor), offers short-term rentals to vacationers, runs a full service and repair department, stocks parts and accessories, and provides financing assistance through Sheffield Financial. The dealership serves beach vacationers and area residents seeking low-speed vehicles for beach transportation, neighborhood cruising, and resort mobility.

Product overview

Salty Frye's Golf Carts is a golf cart dealership in North Myrtle Beach, SC, offering a portfolio of new and pre-owned golf carts from multiple brands. The core offerings include Denago (Rover XL, Nomad XL, Scout 2, OXEN), DACH (Apollo 4+2, Apollo GEN 2, Falcon Ultra), Madjax Ascent, ARIES EV Signature, and EZGO models. The company operates on a dealership model where these branded products are sold alongside complementary services including golf cart rentals (4-passenger and 6-passenger premium options), in-house service and repair, a parts department, and financing solutions through Sheffield Financial.

Differentiator

Problem solved

Functional benefit

Products and services

• Denago Golf Carts Electric golf carts from Denago featuring lithium batteries, including the Rover XL, Nomad XL, Scout 2, and OXEN models, sold new at the dealership with lifetime chassis warranty on Denago models.
• DACH Golf Carts Electric golf carts from DACH including the Apollo 4+2, Apollo GEN 2, and Falcon Ultra models, with solar-powered canopy options available.
• Madjax Ascent Golf Cart Madjax Ascent golf cart model sold at the dealership.
• ARIES EV Signature Golf Cart Electric golf cart from ARIES EV featuring a 72V dual powertrain, all-wheel drive options, and lithium batteries.
• EZGO Golf Carts Traditional golf cart brand including Express S4 EFI models, available in both new and pre-owned conditions.
• Pre-Owned Golf Cart Sales Sales of pre-owned golf carts, including a 2019 EZGO Express S4 EFI listed at $7,995, with trade-in valuation available.
• Golf Cart Rentals Short-term rental service offering 4-passenger and 6-passenger premium golf carts for vacationers in North Myrtle Beach and surrounding area, with delivery to vacation properties and RV resorts (e.g., Barefoot RV Resort). Minimum rental age 25, driving age 21.
• Service and Repair In-house repair and maintenance services for golf carts including annual service, 30-point inspections, performance enhancements, charger repair, diagnostics, body upgrades, battery replacement, seat repair, motor upgrades, tire service, and oil changes, with mobile service available.
• Parts Department Wide selection of golf cart parts and accessories for repairs, maintenance, and customization, with ordering available by phone or online parts request form.
• Financing Financing assistance through Sheffield Financial partnership, offering 0% interest financing for up to two years on qualifying purchases, with online pre-qualification application available on the website.

Quantifiable outcome

• 0% interest financing for 2 years available on qualifying purchases
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Club Car: Major golf cart and low-speed vehicle manufacturer owned by Platinum Equity. Salty Frye's competes indirectly by selling competing brands but serves the same end-customer use cases in beach and resort communities.
• EZGO (Textron Specialized Vehicles): Iconic golf cart brand owned by Textron. Salty Frye's is an authorized retailer of new and pre-owned EZGO models, so direct product overlap exists; EZGO also operates its own dealer network competing for the same beach/resort customers.
• ICON Golf Carts: Golf cart manufacturer specializing in lifted and street-legal LSV models. Direct product overlap with the Denago and Madjax units Salty Frye's stocks, and competes for the same premium beach-cruiser buyer.
• Yamaha Golf Cars: Major golf car manufacturer with established dealer network. Salty Frye's does not currently stock Yamaha but competes head-to-head with Yamaha dealers for the same beach-area and resort customers.

Direct peers

• Buggies Unlimited: Large online golf cart retailer selling new and used carts, parts, and accessories nationwide. Competes with Salty Frye's for vacation and resident customers in coastal markets, particularly buyers willing to order online rather than visit a showroom.
• Golf Cart Outlet: Multi-brand golf cart retailer operating in beach and resort markets. Directly comparable dealership-style business model (sales, service, parts, financing) targeting similar vacation and resident customer segments.
• America's Golf Cars: Regional golf cart dealership group operating across multiple U.S. coastal markets. Comparable multi-location dealership model selling new, pre-owned, and rental carts to beach and resort customers.

Emerging players

• Denago EV: Emerging electric golf cart brand carried by Salty Frye's. Comparable product (lithium-ion LSVs targeting residential and resort markets) and the brand competes with Salty Frye's via direct-to-consumer sales channels in some regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about salty frye's golf carts