hockeygiant

What hockeygiant does

HockeyGiant (operating as Pure Hockey) is a specialty hockey equipment retailer serving individual hockey players, teams, and leagues across the United States and Canada. The company operates an omnichannel distribution model combining a flagship e-commerce platform (purehockey.com) with multiple physical retail stores and a dedicated goalie equipment subdomain (goalie.purehockey.com). Its product portfolio spans the full hockey equipment spectrum — sticks (composite, wood, street, custom), skates (ice, inline, goalie, recreational), protective gear, goalie-specific equipment, accessories, bags, and apparel — carrying major brands including Bauer, CCM, Warrior, TRUE, and Sherwood.

The company's underlying technology is a standard e-commerce platform with integrated product catalog, inventory management, and store locator functionality. Differentiated features include the Product Finder suite (Stick Finder, Glove Finder, Protective Finder) — interactive guided selection tools that help customers match equipment to their preferences — and the Bauer Quick Turn custom stick program enabling custom stick delivery in as little as five days. The platform supports team-level custom orders with logos, names, and numbers for jerseys, helmets, gloves, and bags.

HockeyGiant's revenue model is primarily direct-to-consumer retail product sales, augmented by custom equipment services, a dedicated team sales channel for bulk and branded orders, and eGift card sales. Pricing is publicly disclosed with a Low Price Guarantee, and Affirm consumer financing is offered at checkout. The PURE REWARDS loyalty program and Refer-a-Friend program support customer retention. Distribution is omnichannel across e-commerce (own storefront), physical retail (US and Canada), and direct team sales (mid-market buyers).

Name

hockeygiant

Legal name

Pure Hockey

Website

https://hockeygiant.com

Company type

Private

Operating status

Operating

Short description

HockeyGiant (Pure Hockey) is a specialty hockey equipment retailer selling sticks, skates, protective gear, goalie equipment, and apparel via omnichannel e-commerce and physical retail stores across the US and Canada, serving individual players, teams, and leagues.

Ownership category

akta.pro rank

Product category

Specialty Hockey Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Hockey equipment retail
• Ice hockey gear
• Goalie equipment
• Custom hockey sticks
• Hockey team sales

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Primary revenue stream from selling hockey equipment, skates, sticks, protective gear, apparel, and accessories through e-commerce and physical retail stores. Includes both one-time purchases and clearance items.
2. Custom Equipment Sales: Revenue from custom hockey sticks, custom gloves, custom skates, and custom team apparel including jerseys with team logos, names, and numbers
3. Team Sales: Bulk ordering services for hockey teams including custom team helmets, gloves, jerseys, bags, and apparel with team branding
4. eGift Cards: Digital gift card sales for hockey equipment and apparel purchases

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pure Hockey (HockeyGiant) is a specialty hockey equipment retailer that sells ice and roller hockey sticks, skates, protective gear, goalie equipment, apparel, bags, and accessories from major brands through its e-commerce platform and physical retail stores. The company also offers custom equipment services such as custom sticks, gloves, skates, and team apparel, plus a dedicated team sales channel for bulk orders.

Product overview

Hockey Giant operates as a specialty hockey equipment e-commerce platform and retailer, offering a comprehensive range of hockey gear across multiple categories. The product portfolio centers on sticks (composite, wood, street, and custom options), hockey skates (ice, inline, goalie, and recreational), protective equipment (helmets, gloves, pads, pants), goalie-specific equipment, accessories, bags, and apparel. The company carries major hockey equipment brands including Bauer (Vapor, Supreme, Nexus lines), CCM (JetSpeed, Tacks, Ribcor lines), Warrior (Alpha, Covert lines), TRUE, and Sherwood. Hockey Giant distinguishes itself through custom equipment services including custom sticks (Quick Turn program with 5-day turnaround), custom gloves, custom skates, and custom team apparel including sublimated jerseys. The company also operates goalie.purehockey.com as a dedicated goalie equipment subdomain.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Goalie: Specialized goalie equipment subdomain and dedicated product section

Products and services

• Hockey Sticks Composite, wood, and street hockey sticks available in senior, intermediate, junior, and youth sizes, with custom stick options offered via the Quick Turn program.
• Hockey Skates Ice hockey skates, inline hockey skates, goalie skates, and recreational skates across all size ranges from senior to youth.
• Hockey Protective Equipment Full line of protective gear including helmets, facemasks, gloves, elbow pads, shin guards, shoulder pads, ice hockey pants, girdles, and inline pants.
• Goalie Equipment Specialized goalie equipment including leg pads, blockers, catch gloves, goalie sticks, masks, chest and arm protectors, pants, knee protectors, jocks, and goalie-specific bags.
• Hockey Accessories Accessories including pucks, balls, tape, goals, replacement nets, training tools, stick accessories, skate accessories, skate guards, mouthguards, protective cups, neck guards, and sports medicine products.
• Hockey Bags Equipment bags including carry bags, wheeled bags, equipment backpacks, stick bags, puck bags, hockey backpacks, and duffle bags.
• Hockey Apparel Apparel for men, women, and youth including tops, bottoms, baselayer, headwear, NHL team merchandise, footwear, and lifestyle apparel.
• Jerseys and Hockey Socks Practice jerseys, custom hockey jerseys (sublimated, cut and sew), NHL jerseys, and hockey socks in various styles including performance and knit.
• Training Equipment Training aids including skating training tools, synthetic ice tiles, coaching tools, and backyard rink systems.
• Custom Hockey Equipment Custom equipment services including custom hockey sticks (Quick Turn program with turnaround in as little as 5 days), custom hockey gloves, custom Bauer hockey skates, custom team jerseys (sublimated and tackle twill), custom team helmets, and custom team bags.
• Team Sales Team ordering service for jerseys, gloves, helmets, protective equipment, bags, and custom apparel with team pricing, supported by a dedicated team sales function.

Quantifiable outcome

• Custom stick delivery in as little as 5 days

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SidelineSwap: SidelineSwap operates an online marketplace for new and used sports equipment including a strong hockey category, competing on price-conscious consumer demand. It is an emerging alternative channel that targets the same budget-sensitive and replacement-equipment buyers as HockeyGiant's clearance and accessory lines.
• Bauer Hockey: Bauer is the largest hockey equipment manufacturer and increasingly sells directly to consumers through its own DTC site, including custom sticks via the Quick Turn program that HockeyGiant also resells. As a supplier and partial channel competitor, Bauer is highly comparable on the product side and a key partner and threat to HockeyGiant's branded retail business.
• CCM Hockey: CCM is a leading hockey equipment manufacturer (sticks, skates, protective) with its own growing DTC channel and key team outfitter relationships. As both a HockeyGiant supplier and a potential direct competitor, CCM is closely comparable on product offerings and customer overlap with end players and teams.
• Goalie Coaches / Goalie Nation (Pure Goalie-style): Independent goalie-specialty retailers and online goalie shops target the same higher-ASP, specialist-buyer segment that HockeyGiant's Pure Goalie subdomain serves. They compete for goalie equipment customers with curated selections and specialized content.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer and carries a meaningful hockey equipment assortment in stores and online. It is a broad incumbent competing with HockeyGiant on selection and price, but does not specialize in hockey and lacks the depth, custom services, and specialist expertise that HockeyGiant offers.
• Amazon (Sports & Outdoors): Amazon is a broad e-commerce incumbent carrying hockey equipment, accessories, and apparel from many of the same brands as HockeyGiant. It competes on selection, convenience, and price rather than specialty expertise, and pressures HockeyGiant's online conversion and pricing strategy.

Direct peers

• Pro Hockey Life: Pro Hockey Life is a Canadian specialty hockey equipment retailer with physical stores across Canada and e-commerce, offering sticks, skates, protective gear, and apparel from Bauer, CCM, and other major brands. Comparable to HockeyGiant in product mix and customer base, though concentrated geographically in Canada.
• Pure Hockey: Pure Hockey is the closest direct competitor to HockeyGiant, operating an omnichannel specialty hockey equipment business with US and Canada retail stores, e-commerce, custom stick programs, team sales, and a goalie-specific subdomain. The two retailers are highly comparable in product mix (Bauer, CCM, Warrior, TRUE, Sherwood), target customers, and value proposition, and overlap in many of the same geographies.
• Hockey Monkey: Hockey Monkey is a multi-brand specialty hockey equipment retailer with e-commerce and physical store locations, carrying the same major equipment brands and serving the same individual players, parents, and team buyers as HockeyGiant. It is a direct head-to-head competitor in the same hockey-specialty niche.
• Peranis Hockey World: Peranis is a longstanding specialty hockey retailer in the US Midwest offering equipment, apparel, and team sales across major brands. It competes with HockeyGiant for the same youth, high-school, and adult league customers, though with a more regionally concentrated footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/purehockey
• YouTubeyoutube.com/user/purehockeydotcom
• Facebookfacebook.com/purehockey
• Instagraminstagram.com/purehockey
• TikToktiktok.com/@purehockey
• LinkedInlinkedin.com/company/hockey-giant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hockeygiant