AKPR
- Company typePrivate
- Founded-
- HeadquartersBünde, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
AKPR firmographics
Firmographics- Name
- AKPR
- Legal name
- Alexander Kröger
- Website
- https://akpr.de
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where AKPR is headquartered
LocationHeadquarters
- HQ city
- Bünde
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AKPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Journalistic and PR Services: Honorary-based compensation for journalistic content creation and public relations services. Fees are based on agreed-upon rates, with reference to DJV (German Journalists Association) fee guidelines. Net fees exclude VAT, payable upon publication or within one month of acceptance.
- Publishing (Hügelland-Verlag): Sale of published books and literature through the Hügelland publishing imprint. Revenue generated from book sales with standard payment terms upon receipt of invoice.
- Seminars and Training (Gewaltschutz im Beruf): Seminar and training services covering workplace safety, de-escalation, self-defense, and violence protection. Pricing is quote-based and subject to individual client arrangements. Cancellation policy applies with tiered fees based on timing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Journalistic and PR services priced according to scope of use |
| Other | Pay-as-you-go | Seminar and training services with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AKPR product offering
Product offeringCore offering
AKPR delivers three integrated service lines under one owner-operated firm: Themenbotschafter provides public relations, media visibility, and crisis communication for organizations; Hügelland-Verlag publishes books and specialist literature for authors and knowledge creators; Gewaltschutz im Beruf conducts workplace safety, de-escalation, and self-defense seminars for employers and their staff.
Product overview
AKPR (Alexander Kröger Public Relations) is a unified platform offering three distinct service divisions under one roof: Themenbotschafter (PR and media visibility services, including crisis communication), Hügelland-Verlag (publishing of stories and specialist literature), and Gewaltschutz im Beruf (occupational safety training including de-escalation and self-defense seminars). The portfolio is organized as a multi-brand offering rather than a modular platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Themenbotschafter: Topic ambassador services providing visibility for themes in press, media and public, including crisis communication.
- Hügelland-Verlag
- Gewaltschutz im Beruf
Companies that use AKPR
Customer profileSegments3 records
Ideal customer profiles3 records
AKPR technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AKPR partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
AKPR competitors and assessment
Company assessmentDirect peers
- Suhrkamp Verlag: Major German literary and academic publisher. Comparable to Hügelland-Verlag in the German-language book publishing category, particularly for academic and specialist literature.
- Hering Schuppener: Leading German strategic communications and public affairs firm based in Germany. Most directly comparable as a German-market PR competitor serving similar corporate and institutional clients with strategic and crisis communications.
- Scholz & Friends: German creative and communications agency with integrated PR, brand, and content capabilities. Comparable as a multi-disciplinary German communications peer combining creative, PR, and publishing-adjacent content work.
- Reclam: Long-established German book publisher focused on specialist and literary titles. Comparable as a peer for AKPR's Hügelland-Verlag publishing unit, given the shared focus on German-language specialist literature.
Broad incumbents
- Edelman: Global public relations firm offering corporate communications, crisis management, and content services. Comparable as a broad incumbent in the same core PR category AKPR's Themenbotschafter unit operates in, though at vastly larger scale.
- FleishmanHillard: Global PR and integrated communications agency with strong crisis and corporate communications practice. Overlaps with AKPR's PR and crisis communication offerings but operates as a much larger multi-market incumbent.
- Finsbury Glover Hering: Global strategic communications firm specializing in crisis, corporate, and public affairs. Closely aligned with AKPR's Themenbotschafter offering, particularly on crisis communications, but at global scale.
- Ketchum: Global public relations agency with crisis, corporate, and content capabilities. Directly comparable category overlap with AKPR's PR/media visibility services, but at significantly larger scale and broader geographic reach.
- Deutscher Taschenbuch Verlag (dtv): Large German general-interest trade publisher. Comparable to AKPR's Hügelland-Verlag unit in the German book publishing market, though at much greater scale and broader catalog scope.
Others
- DEKRA: Global testing, inspection, and certification organization with a major German occupational safety and training practice. Adjacent peer for AKPR's Gewaltschutz im Beruf workplace safety training line, operating as a much larger certification and training ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
AKPR compliance and trust
Trust signalCompliance2 records
AKPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AKPR leadership team
Management profileNumber of profiles
Profiles1 record
AKPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AKPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AKPR
What does AKPR do?
AKPR delivers three integrated service lines under one owner-operated firm: Themenbotschafter provides public relations, media visibility, and crisis communication for organizations; Hügelland-Verlag publishes books and specialist literature for authors and knowledge creators; Gewaltschutz im Beruf conducts workplace safety, de-escalation, and self-defense seminars for employers and their staff.
Is AKPR a public or private company?
AKPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AKPR founded?
AKPR was founded in -1.
Where is AKPR based?
AKPR is headquartered in Bünde, Germany, in the Europe region.
How does AKPR make money?
Three revenue lines are on record. Journalistic and PR Services are the primary driver. The others are publishing (Hügelland-Verlag) and seminars and Training (Gewaltschutz im Beruf).
Who are AKPR's main competitors?
Direct peers on record are Suhrkamp Verlag, Hering Schuppener, Scholz & Friends and Reclam. Broad incumbents are Edelman, FleishmanHillard, Finsbury Glover Hering, Ketchum and Deutscher Taschenbuch Verlag (dtv). DEKRA is listed as an others.
Does AKPR have an API?
No public API is recorded for AKPR.