andpeople
Andpeople is an independent Sydney-based creative agency that helps major consumer brands in sportswear, fashion, music, entertainment, e-commerce, spirits, QSR, and sports leagues build cultural credibility through cultural intelligence, creative development, talent alignment, and content and experiential production.
- Company typePrivate
- Founded-
- HeadquartersChippendale, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What andpeople does
The business model is B2B professional services revenue from project-based creative engagements with brand marketing and brand strategy teams. Pricing is bespoke and not publicly disclosed, with the firm indicating each engagement is scoped individually. Distribution is direct, with no intermediary channels, and the agency markets itself through its portfolio website, LinkedIn, and Instagram. The company is privately held with no disclosed parent, investors, or subsidiaries, and there are no reported funding rounds, acquisitions, regulatory actions, or leadership changes in the source material.
andpeople firmographics
Firmographics- Name
- andpeople
- Legal name
- Andpeople
- Website
- https://andpeople.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Andpeople is an independent Sydney-based creative agency that helps major consumer brands in sportswear, fashion, music, entertainment, e-commerce, spirits, QSR, and sports leagues build cultural credibility through cultural intelligence, creative development, talent alignment, and content and experiential production.
- Ownership category
- akta.pro rank
andpeople industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where andpeople is headquartered
LocationHeadquarters
- HQ city
- Chippendale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
andpeople business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Creative Agency Services: Andpeople generates revenue through project-based creative engagements with brands, including cultural intelligence and strategy consulting, creative development (campaigns, visual identity, design), talent and community alignment services, and production of content and experiential experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
andpeople product offering
Product offeringCore offering
Andpeople is an independent creative agency based in Sydney that partners with brands to deliver cultural content and brand experiences. The agency's work spans Cultural Intelligence & Strategy (mapping cultural shifts to inform brand relevance), Creative Development (campaign ideation, visual identity, platform thinking), Talent & Community Alignment (street casting, talent partnerships, creator collaborations), and Production (photo, video, social content as well as experiential and event formats). Select clients include adidas, Nike, JD Sports, New Balance, ASICS, eBay, Chivas Regal, McDonald's, Spotify, The North Face, and the NRL.
Product overview
Andpeople is an independent creative agency based in Sydney, Australia. They do not offer a traditional SaaS product or platform. Instead, they provide a suite of professional services organized around four main disciplines: Cultural Intelligence & Strategy (uncovering insights and mapping cultural shifts), Creative Development (campaign ideation, visual identity & design, platform thinking), Talent & Community Alignment (street casting, talent partnerships, creator collaborations), and Production (content creation across photo/video/social, experiential & event, and creator-led formats). Their services are delivered across content and experiential work for select clients including adidas, ASICS, eBay, JD Sports, New Balance, Nike, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Intelligence & Strategy Strategy service uncovering cultural insights and mapping cultural shifts through trend tracking, expert insights, social analytics, community and audience insights, ethnographic immersions, IDs and focus groups, light-touch quant studies, brand and communications interpretation, and cultural semiotics. Built for brands seeking to remain relevant and connected to their communities.
- Creative Development Creative development service covering campaign ideation, visual identity and design, and platform thinking for consumer brands.
- Talent & Community Alignment Service covering street casting, talent partnerships delivered with integrity, and creator collaborations to align brands with cultural talent and communities.
- Production Production of brand content across photo, video, and social formats, plus experiential and event production and creator-led formats for client campaigns and brand experiences.
Companies that use andpeople
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
andpeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
andpeople partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Regal PioneerscoreRegal Pioneers (Geedup Co and Serwah Attafuah) partnered with Chivas Regal and Andpeople for the How We Rise Chivas Workshops in April 2024, creating intimate sessions for emerging entrepreneurs.
- SaintécoreUK rapper and New Balance ambassador featured in the Local Meets the Locals campaign, representing the brand's cultural positioning in suburban life and local identity.
- OUT OF OFFICEminorOUT OF OFFICE is an external initiative/collective that Andpeople collaborates with or supports. It appears as a partner initiative listed on the Andpeople initiatives page.
- JD SportscoreJD Sports is a key retail partner for multiple Andpeople campaigns including the Forever Forward platform, adidas Replica campaigns, and ON Lumos Capsule launch. Andpeople creates content and experiential activations that run through JD Sports retail channels.
- Baba's PlaceminorBaba's Place is a hospitality partner that collaborated on the adidas Originals Our Originals urban takeover event, part of the OFF SEASON tournament community.
- We Are WarriorsminorCommunity collective partner in the OFF SEASON charity football tournament across four seasons.
- The AreaminorCommunity collective partner in the OFF SEASON charity football tournament.
- Stone StreetminorCommunity collective partner in the OFF SEASON charity football tournament.
- IncuminorRetail/creative partner in the OFF SEASON charity football tournament community.
- PASS~PORTminorCreative/skate brand partner in the OFF SEASON charity football tournament community.
- Hotter Out WestminorWestern Sydney community collective partner in the OFF SEASON charity football tournament.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
andpeople competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
andpeople social profiles
Digital presenceandpeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
andpeople leadership team
Management profileNumber of profiles
andpeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
andpeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about andpeople
What does andpeople do?
Andpeople is an independent creative agency based in Sydney that partners with brands to deliver cultural content and brand experiences. The agency's work spans Cultural Intelligence & Strategy (mapping cultural shifts to inform brand relevance), Creative Development (campaign ideation, visual identity, platform thinking), Talent & Community Alignment (street casting, talent partnerships, creator collaborations), and Production (photo, video, social content as well as experiential and event formats). Select clients include adidas, Nike, JD Sports, New Balance, ASICS, eBay, Chivas Regal, McDonald's, Spotify, The North Face, and the NRL.
Is andpeople a public or private company?
andpeople is a private company. It is classified as unknown and is currently operating.
When was andpeople founded?
andpeople was founded in -1.
Where is andpeople based?
andpeople is headquartered in Chippendale, Australia, in the Oceania region.
How does andpeople make money?
One revenue line is on record: creative Agency Services.
Does andpeople have an API?
No public API is recorded for andpeople.
What industry is andpeople in?
andpeople's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.