ultimate revolution athletics

What ultimate revolution athletics does

Ultimate Revolution Athletics (URA) is a privately held, for-profit youth athletics and all-star cheerleading gym operating from a single training facility at 3625 Galleon Run, Madison, WI. Founded in 2016 as the competitive arm of Revolution Cheer and Tumbling under the Cottage Grove Recreation Department, URA rebranded and opened its own dedicated facility in June 2022 and is currently in its fifth operating season. The business serves youth athletes ages 3-18 and their families within roughly a three-hour radius of Madison, including athletes with disabilities through its inclusive Cheerabilities program.

URA's core products are organized as a tiered subscription model billed monthly, spanning six team levels: Travel Teams (highest commitment, two practices per week plus mandatory tumbling and specialty classes, with travel to All Star Worlds in Orlando), Semi-Travel A and B (moderate commitment, regional travel only), Non-Travel Teams (one practice per week with add-on classes available), Half Season Teams (entry-level, September-April), VIP Performance Teams (zero-experience, seasonal showcases), and the inclusive Cheerabilities adaptive team. Skill-specific add-on classes include tumbling, dance, ninja training, youth fitness, and open gym sessions. Underlying technology is conventional operational SaaS: a Squarespace-hosted website, Hot Glue for athlete registration and class enrollment, Smartwaiver for digital waivers, JotForm for inquiry capture, GoMotion for class scheduling, Canva for materials, and echeer.tv for competition live-streaming.

URA generates revenue primarily through recurring monthly team membership fees paid by families, with higher-commitment teams carrying higher tuition to reflect additional practice hours, mandatory tumbling and specialty classes, and required competition travel (notably the Florida championships for Travel Teams). Go-to-market is direct-to-consumer: families enroll through the website, register via Hot Glue, and are onboarded into seasonal cycles, with word-of-mouth referrals, Instagram (@ultimaterevolutionathletics), community events (parades, showcases), and local recognition (Madison Magazine Best of Madison 2026 nomination) driving top-of-funnel demand. Competitive proof points include a Bronze medal at the 2024 All Star World Championships (URA's debut), three teams qualifying for the 2026 ASW Finals each performing HIT ZERO routines, and documented placements of 9th out of 72, 11th out of 86, and 24th out of 74 in their respective divisions.

Name

ultimate revolution athletics

Legal name

Ultimate Revolution Athletics

Website

https://ultimaterevolutionathletics.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Ultimate Revolution Athletics is a privately held Madison, WI cheerleading and youth athletics gym serving athletes ages 3-18 through tiered subscription team programs, skill-specific classes, and an inclusive adaptive cheer team (Cheerabilities). Revenue is generated from recurring monthly family memberships across six commitment tiers.

Ownership category

akta.pro rank

Product category

Cheerleading and Youth Athletics Training Services

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Competitive cheerleading
• Tumbling instruction
• Youth athletic training
• All star cheer
• Inclusive cheer programs

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Team Membership Fees: URA generates revenue primarily through team membership fees paid by families. Different team tiers (Travel, Semi-Travel A/B, Non-Travel, Half Season) have varying financial commitments. Higher commitment teams (Travel) require more tuition due to additional practice hours, tumbling classes, specialty classes, and mandatory competition travel including Florida championships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ultimate Revolution Athletics operates a physical cheerleading and youth athletics training facility in Madison, WI that offers tiered competitive all-star cheer teams (Travel, Semi-Travel, Non-Travel, Half Season), inclusive adaptive cheer (Cheerabilities), non-competitive VIP Performance Teams, and add-on skill classes including tumbling, dance, ninja, youth fitness, and open gym sessions. The business enrolls individual youth athletes (ages 3-18) and their families via direct registration through their facility.

Product overview

Ultimate Revolution Athletics (URA) is a cheerleading and athletics training facility offering a tiered competitive team program with four main levels: Travel Teams (highest commitment), Semi Travel Teams (two tiers), Non Travel Teams, and Half Season Teams (entry-level). The company also offers VIP Performance Teams for non-competitive seasonal performances and the unique Cheerabilities program—an inclusive adaptive cheer team pairing disabled athletes with buddy athletes. Beyond competitive teams, URA provides skill-specific add-on classes including tumbling, dance, ninja training, youth fitness, and open gym sessions. The program evolved from Revolution Cheer and Tumbling, which partnered with Cottage Grove Recreation Department for over 10 years before opening a dedicated Madison, WI facility in June 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Cheerabilities: Inclusive cheer team open to all ages 5+ and all abilities, including athletes with disabilities as defined by the ADA. Each athlete is paired with a buddy athlete from URA.
• Travel Teams
• Semi Travel Teams
• Non Travel Teams
• Half Season Teams
• VIP Performance Teams

Products and services

• Travel Teams Highest-level competitive all-star cheer teams for dedicated youth athletes, practicing 2 days per week (4+ hours total) plus mandatory tumbling, flyer flex, and specialty classes. Teams compete regionally and at The All Star World Championship in Orlando, FL.
• Semi Travel Teams Moderate-commitment competitive cheer teams in two tiers (A and B). Semi Travel A attends one 4+ hour travel event; Semi Travel B travels only within 3 hours of Madison. Required tumbling, flyer flex, and strength training classes are included.
• Non Travel Teams Lower-commitment competitive cheer teams practicing 1 day per week for 1.25-2 hours with local/regional competitions within 3 hours of the Madison gym. Tumbling and specialty classes are available as add-ons for an additional fee.
• Half Season Teams Entry-level competitive cheer teams for beginner to intermediate athletes ages 3-18 (Level 1 and 2). Lowest financial and time commitment, practicing 1 day per week for 1-1.25 hours during the September-April season.
• VIP Performance Teams Non-competitive performance teams requiring zero experience with minimal commitment. Four short seasonal sessions per year (Summer Parade, Fall, Winter, Spring), each culminating in a showcase or parade appearance. Practices 1 hour weekly.
• Cheerabilities Inclusive Cheer Team Inclusive adaptive cheer team open to all athletes ages 5+ with disabilities as defined by the ADA. Each athlete is paired with a buddy athlete from URA for mentorship and support. Practices 1 day per week for 1.25 hours during the September-April season; financial assistance may be available.
• Tumbling Classes Standalone skill-specific tumbling instruction for youth athletes, available as a standalone class or as an add-on to team enrollment. Taught by the Tumbling Director and Head Coaches.
• Ninja Classes Youth ninja-style obstacle and movement training offered as part of URA's youth fitness programming at the Madison training facility.
• Open Gyms Drop-in open gym sessions providing self-directed use of the training facility floor outside of regular team practices and structured classes.

Quantifiable outcome

• Bronze Championship at All Star Worlds 2024 (first appearance)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Cottage Grove Recreation DepartmentminorStrategic or Co-development PartnerURA's predecessor, Revolution Cheer and Tumbling, partnered with the Cottage Grove Recreation Department for 10+ years providing cheer, tumbling, dance, ninja, and camp instruction. This partnership established URA's foundation in the local community before opening their own dedicated facility in 2022.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cheer Athletics: One of the largest and most decorated all-star cheer gym networks in the U.S. (Plano, TX and other locations), offering the same multi-tier competitive cheer programming, tumbling classes, and athlete development pipelines that URA provides at a smaller scale — making it a directly comparable benchmarking peer.
• Cheer Extreme: An Elite-tier all-star cheer program based in the Southeast U.S. with multiple gym locations, known for Summit and Worlds placements — directly comparable to URA's Travel/Semi-Travel championship-track model and inclusive of the same multi-tier team structure plus tumbling classes.
• Top Gun All Stars: A leading Florida-based all-star cheer program with consistent All Star World Championship placements across multiple age and level divisions — directly comparable to URA in that both compete at ASW with multiple teams and operate tiered team structures culminating in Travel teams.
• FAME (cheerleading): A national all-star cheer gym operation based in the Midwest/East Coast with a multi-tier team structure and active ASW/Summit placement record — directly comparable to URA's tier-based competitive cheer model and inclusive of tumbling instruction as an add-on class layer.
• Midwest Cheer Elite: A Midwest-based all-star cheer program that — like URA — operates tiered competitive teams with Worlds/Summit aspirations and supplemental tumbling classes. Its Midwest location makes it one of the closest geographic competitors in URA's broader regional catchment.
• Prodigy Allstars: A multi-location all-star cheer and tumble program offering tiered competitive teams and tumbling classes for youth athletes — directly comparable to URA on product, customer segment (youth athletes 3–18), and revenue model (subscription team membership).
• ACE Cheer Athletics: An all-star cheer gym offering tiered competitive cheerleading teams and tumbling/tumbling classes — a directly comparable all-star cheer operator to URA with the same youth athlete customer base and recurring tuition revenue model.

Regional players

• Cheer Sport Sharks: A large Canadian all-star cheer program operating gyms primarily across Canada — comparable to URA's competitive model with tiered teams and ASW participation, but geographically separate from URA's Madison, WI catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/URAMadison
• Instagraminstagram.com/ultimaterevolutionathletics
• Facebookfacebook.com/TheURAMadison
• LinkedInlinkedin.com/company/revolution-cheer-and-tumbling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ultimate revolution athletics