moving props
Brighton, Michigan-based custom screen printing, embroidery, and promotional products company serving dance studios via its white-label Studio Stores e-commerce platform and general SMBs through quote-based orders, with fulfillment supported by apparel catalog partnerships.
- Company typePrivate
- Founded-
- HeadquartersBrighton, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What moving props does
Moving Props is a privately held custom-decoration services company headquartered at 1349 Rickett Rd., Brighton, Michigan. Its core business comprises screen printing, embroidery, and the sale of promotional products for businesses, organizations, teams, and groups. The company operates on a quote-based model, with customers requesting pricing via phone (810-522-9011), email ([email protected]), and website contact forms rather than via fixed published pricing.
The company's differentiating product is Studio Stores, a white-label e-commerce platform built for dance studios and performing-arts organizations. Studio Stores removes upfront inventory investment by enabling studios to offer branded merchandise — apparel, recital items, studio-logo products — through a mobile-friendly storefront that can be embedded into the studio's own website. Moving Props handles decoration, order management, online payment collection, fulfillment, and shipping, while paying studios a commission on each shipped order. The Studio Stores platform is powered by Inksoft's e-commerce technology.
Revenue is generated through four streams: transaction fees on screen printing services, transaction fees on embroidery services, one-time sales of promotional items, and a marketplace commission retained on Studio Stores orders. Distribution flows through direct phone/email sales, organic search on movingprops.com, and referral partnerships with Company Casuals Collection and Sportswear Collection apparel catalogs. The primary customer segment is dance studios (vertical); the secondary segment is general SMBs needing custom branded merchandise. Operating geography is limited to Michigan within the United States, with no disclosed headcount, funding, or revenue figures.
moving props firmographics
Firmographics- Name
- moving props
- Legal name
- Moving Props
- Website
- https://movingprops.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Brighton, Michigan-based custom screen printing, embroidery, and promotional products company serving dance studios via its white-label Studio Stores e-commerce platform and general SMBs through quote-based orders, with fulfillment supported by apparel catalog partnerships.
- Ownership category
- akta.pro rank
moving props industry classification
Industry- Product category
- Custom Apparel Decoration and Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industry
- Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)
Keywords
Where moving props is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
moving props business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Screen Printing Services: Custom screen printing on apparel and promotional items. One-time decoration service revenue based on order volume and complexity.
- Embroidery Services: Custom embroidery decoration for apparel and promotional products. One-time service revenue based on stitch count and item quantity.
- Promotional Items: Sale of promotional merchandise including branded apparel and items. One-time purchase revenue.
- Studio Stores Commission: The Studio Stores platform collects online payments and pays studios a commission when orders are shipped. The company retains a portion as the service provider handling fulfillment, order management, and shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
moving props product offering
Product offeringCore offering
Moving Props provides custom screen printing, custom embroidery, and promotional merchandise decoration services for apparel and related items, targeting dance studios, performing arts organizations, and local businesses. Its proprietary Studio Stores white-label e-commerce platform enables dance studios to launch branded merchandise storefronts with no upfront cost, while Moving Props handles product decoration, order management, fulfillment, and shipping in exchange for a service fee and a commission on each studio store sale.
Product overview
Moving Props is a screen printing, embroidery, and promotional products business offering three core services (screen printing, embroidery, and promotional items) along with a proprietary Studio Stores platform. The Studio Stores product is a white-label e-commerce solution that enables dance studios and organizations to create custom merchandise stores without initial investment, integrating directly into the organization's website while handling order management, fulfillment, and commission payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Printing Custom screen printing services that imprint custom designs on apparel and promotional items such as t-shirts and hoodies for organizations and businesses.
- Embroidery Custom embroidery services that apply stitched designs to garments and accessories for organizations and businesses.
- Promotional Items A range of custom-branded promotional merchandise available for organizations to purchase and distribute.
- Studio Stores White-label e-commerce platform that lets dance studios and organizations launch branded merchandise stores with no upfront cost. Includes custom branding, order management, online payments, commission-based revenue sharing, user personalization, mobile-friendly storefronts, and embedded website integration. Moving Props handles decoration, fulfillment, and shipping.
Companies that use moving props
Customer profileSegments2 records
Ideal customer profiles2 records
moving props technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
moving props partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- InksoftcoreInksoft provides the e-commerce platform technology powering the Moving Props Studio Stores feature. Dance studios can view sample sites at stores.inksoft.com, indicating Moving Props white-labels or integrates with Inksoft's platform for studio merchandise e-commerce functionality.
- Company Casuals CollectionminorApparel catalog partnership where Company Casuals Collection links to Moving Props for custom decoration fulfillment. Moving Props appears as a featured vendor on the Company Casuals platform for the Moving Props branded storefront.
- Sportswear CollectionminorApparel catalog partnership where Sportswear Collection links to Moving Props for custom decoration services. Provides additional catalog browsing options for customers seeking sportswear items.
Recent moves1 record
Expansion highlights3 records
moving props competitors and assessment
Company assessmentDirect peers
- Squad Locker: Squad Locker provides a white-label e-commerce platform that lets schools, clubs, and teams offer branded apparel and merchandise without holding inventory — directly analogous to Moving Props' Studio Stores model for dance studios.
- CustomInk: CustomInk is a leading custom apparel decoration platform offering screen printing and embroidery for groups, teams, and organizations — a direct competitor to Moving Props in the SMB custom apparel space with greater national scale.
- RushOrderTees: RushOrderTees provides custom screen printing and embroidery with fast turnaround for groups and businesses, competing head-to-head with Moving Props for SMB custom apparel orders nationwide.
- Broken Arrow Wear: Broken Arrow Wear specializes in custom dance apparel, recital costumes, and studio-branded merchandise — directly overlapping with Moving Props' primary dance-studio segment on product line.
- 4imprint: 4imprint is a major promotional products company offering branded merchandise for businesses and organizations — directly comparable to Moving Props' promotional items revenue stream.
- Printful: Printful is a print-on-demand platform offering custom apparel decoration, white-label dropshipping, and integration with e-commerce stores — overlapping with Moving Props' core screen printing/embroidery and Studio Stores platform capabilities.
- Halo Branded Solutions: Halo Branded Solutions is one of the largest US promotional product distributors, offering decorated apparel and branded merchandise for businesses — competing with Moving Props in the promotional items category.
- Everything Branded: Everything Branded supplies custom promotional products and branded merchandise to businesses globally — directly comparable to Moving Props' promotional items revenue stream.
Broad incumbents
- Vistaprint: Vistaprint (part of Cimpress) is a broad print and marketing products incumbent offering custom apparel, promotional items, and signage across SMB customers — overlapping with Moving Props' offering set but as part of a much larger portfolio.
Others
- Inksoft: Inksoft is the e-commerce platform provider powering Moving Props' Studio Stores feature (stores.inksoft.com). It is an enabling technology partner rather than a direct competitor, but its competitive moves directly affect Moving Props' offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
moving props social profiles
Digital presencemoving props financial estimates
Financial estimateRevenue estimate
Valuation estimate
moving props leadership team
Management profileNumber of profiles
moving props funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moving props M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moving props
What does moving props do?
Moving Props provides custom screen printing, custom embroidery, and promotional merchandise decoration services for apparel and related items, targeting dance studios, performing arts organizations, and local businesses. Its proprietary Studio Stores white-label e-commerce platform enables dance studios to launch branded merchandise storefronts with no upfront cost, while Moving Props handles product decoration, order management, fulfillment, and shipping in exchange for a service fee and a commission on each studio store sale.
Is moving props a public or private company?
moving props is a private company. It is classified as unknown and is currently operating.
When was moving props founded?
moving props was founded in -1.
Where is moving props based?
moving props is headquartered in Brighton, United States, in the North America region.
How does moving props make money?
Four revenue lines are on record. Screen Printing Services are the primary driver. The others are embroidery Services, promotional Items and studio Stores Commission.
Who are moving props's main competitors?
Direct peers on record are Squad Locker, CustomInk, RushOrderTees, Broken Arrow Wear, 4imprint, Printful, Halo Branded Solutions and Everything Branded. Vistaprint is listed as a broad incumbent. Inksoft is listed as an others.
Does moving props have an API?
No public API is recorded for moving props.
What industry is moving props in?
moving props's product category is Custom Apparel Decoration and Promotional Products. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of MPAGABAO, Theatre Services & Design (Scenic/Costume/Props/Stage Management). Its NAICS code is 459420 and its SIC code is 5600.