hygi

What hygi does

Hygi (legal entity hygi.de GmbH & Co. KG) is a German e-commerce platform headquartered in Telgte, North Rhine-Westphalia, operating the hygi.de storefront and marketplace for professional hygiene, cleaning, disinfection, office, gastronomy (HoReCa), and personal protective equipment supplies. The platform sells to both business customers (B2B, prices exclusive of VAT) and private consumers (B2C, prices inclusive of VAT), and lists more than 140,000 professional articles from over 500 brands across categories such as cleaning agents, disinfectants, paper and dispenser systems, cleaning carts and machines, cosmetics and occupational safety, and catering and kitchen supplies.

The technical stack centers on an automated high-performance distribution center in Telgte that handles first-party inventory fulfillment, paired with a marketplace layer that allows third-party sellers to ship directly to customers under individually set shipping terms. Customer-facing features include a mobile shopping app with EAN barcode reordering, a CSV bulk-order upload tool supporting up to 1,000 line items, a dynamic Rabattrechner (discount calculator) that prices individual discounts based on cart composition rather than flat tiers, and tiered fulfillment options (Prio-, Express-, and SuperExpress-Versand). The platform is sold through a web storefront, mobile apps for iOS/Android, and traditional inside-sales channels (phone, fax, email, postal mail), with fulfillment partners DHL (Go Green Plus), DPD, and Koch International covering shipments from small parcels to oversized freight.

The business model combines three revenue streams: first-party product sales at transaction-based unit pricing with dynamic volume discounts, marketplace commissions from third-party sellers, and surcharges on expedited and oversized freight. Customer acquisition and retention rely on email newsletter marketing (15% welcome coupon), an SEO-optimized category and ratgeber content layer, prominent trust signals (TÜV SÜD ISO 9001:2015, AVPQ prequalification certificate 05 156 290344, DIMDI pharmaceutical trader registration, AMG wholesale license), and aggregated review presence across Google, Shopauskunft, Trustpilot, and Ausgezeichnet.org, with 27,000+ reviews and 96%+ customer satisfaction claimed. Operating geography spans 13+ EU countries including Germany, Austria, the BeNeLux states, France, Italy, Poland, Denmark, Finland, Sweden, Ireland, and Monaco, with a stated limitation that third-party marketplace products ship only within Germany.

Name

hygi

Legal name

hygi.de GmbH & Co. KG

Website

https://hygi.de

Company type

Private

Operating status

Operating

Short description

hygi (hygi.de) is a German e-commerce platform headquartered in Telgte that sells professional cleaning, hygiene, disinfection, and HoReCa supplies to over 3.2 million business and private customers across Europe, offering 140,000+ products from 500+ brands.

Ownership category

akta.pro rank

Product category

Industrial Cleaning & Hygiene Supplies E-commerce

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

Keywords

• Professional cleaning supplies
• Hygiene products distribution
• B2B cleaning e-commerce
• Industrial hygiene supplies
• Cleaning marketplace platform

Headquarters

HQ city

Telgte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (First-Party): Direct sales of professional cleaning, hygiene, and office products from the company's own inventory. Products are shipped from the automated distribution center in Telgte. Revenue generated through transaction-based pricing with unit prices and volume discounts.
2. Marketplace Commission: Third-party sellers operate on the hygi.de marketplace platform, shipping products directly to customers. The company earns commissions on these marketplace transactions. Marketplace sellers have individually set shipping costs and are separate from the main hygi.de shipping structure.
3. Shipping Surcharges: Additional revenue from optional shipping services including Prio-Versand (+3 EUR), Express-Versand (+4.50 EUR), and SuperExpress-Versand (+7.50 EUR). Also includes surcharges for oversized freight items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

hygi.de operates an online shop (web and mobile app) and marketplace selling professional cleaning agents, disinfectants, paper and dispenser systems, cleaning carts and machines, cosmetics and occupational safety products, catering and kitchen supplies, and office supplies to both B2B business customers and B2C private customers across Europe. The catalog spans 140,000+ SKUs from 500+ brands and is fulfilled from an automated distribution center in Telgte, Germany, with a third-party marketplace layer that enables external sellers to list products on the platform.

Product overview

hygi.de operates as a B2B and B2C online marketplace and professional e-commerce platform for hygiene, cleaning, office, and gastronomy products. The core product is the hygi.de online shop (web and mobile app) offering over 140,000 professional articles from more than 500 brands. The platform is supplemented by service tools including the Bestellschein (bulk order form with CSV import), Angebotsservice (quote request), Beschaffungsservice (procurement service), Rabattrechner (dynamic discount calculator), Merklisten (wishlists), and Prio-Versand (priority shipping). A marketplace layer allows third-party sellers to list products. The product portfolio is organized into major categories: Reinigungsmittel & Pflegemittel (over 6,000 cleaning agents), Desinfektionsmittel (over 2,200 disinfectants), paper and dispenser systems, cleaning carts, cleaning machines, cosmetics & work safety, and catering/kitchen supplies. Returns and complaints are handled through a dedicated portal.

Differentiator

Problem solved

Functional benefit

Products and services

• hygi.de E-Commerce Platform (Web Storefront) Online shop at hygi.de offering 140,000+ professional articles from 500+ brands across cleaning, hygiene, disinfectants, paper products, cleaning machines, PPE, catering, and office supplies. Serves both business customers (prices ex-VAT) and private customers (prices inc-VAT) with personalized dynamic discounts, multiple payment options including invoice purchasing, wishlists, and bulk-order tools.
• hygi.de Shopping App (iOS/Android) Full-featured iOS and Android shopping app providing catalog browsing, purchasing, wishlist management, push notifications, and a built-in barcode/EAN scanner for quick reordering of previously purchased products.
• hygi.de Marketplace (third-party seller marketplace) Integrated marketplace layer within hygi.de that allows third-party sellers to list and sell products to the platform's customer base; sellers ship products directly to customers and the platform earns commissions on these transactions.
• Reinigungsmittel & Pflegemittel (Cleaning Agents & Care Products) Over 6,000 professional cleaning agents including gastro and kitchen cleaners, sanitary cleaners, floor cleaners, window and glass cleaners, industrial cleaners, and eco/bio cleaners from numerous professional brands.
• Desinfektionsmittel & Desinfektionsreiniger (Disinfectants & Disinfectant Cleaners) Over 2,200 disinfectant and sanitizing products from more than 100 professional brands, including surface disinfectants, hand disinfectants, instrument disinfectants, and RKI/VaH-listed products.
• Handtuchpapier, Toilettenpapier & Spendersysteme (Paper Products & Dispenser Systems) Paper towel, toilet paper, and dispenser systems for hygienic hand drying and washroom supplies in professional settings.
• Reinigungswagen, Wäschewagen & Pflegewagen (Cleaning & Laundry Carts) Professional cleaning carts, laundry carts, and care carts for efficient transport of cleaning supplies in commercial cleaning operations.
• Hochdruckreiniger, Staubsauger & Reinigungsmaschinen (Pressure Washers, Vacuums & Cleaning Machines) Professional cleaning machines including high-pressure washers, vacuum cleaners, and specialized cleaning equipment for industrial and commercial use.
• Kosmetik & Arbeitsschutz (Cosmetics & Occupational Safety / PPE) Body care products and personal protective equipment including soaps, creams, safety gloves, and skin protection for workplace hygiene.
• Catering-, Gastronomie- & Küchenbedarf (Catering & Kitchen Supplies) Catering and gastronomy equipment and consumables for professional food service operations (HoReCa).
• Bürobedarf & Schreibwaren (Office Supplies & Stationery) Office supplies and stationery products complementing the professional hygiene and cleaning product range.
• Prio-Versand (Priority Shipping Service) Paid priority shipping service with same-day dispatch guarantee (order before 12:00), immediate partial delivery options for mixed-availability baskets, and priority freight processing for bulky goods. Prio-Versand +3 EUR per shipment.
• hygi.de Angebotsservice (Quote Request Service) Service for requesting personalized quotes for large orders, with automated request processing and responses from the offer team within 2 business days. Quotes are stored for 30 days in the customer account.
• hygi.de Beschaffungsservice (Procurement Service) Service allowing customers to request products not currently in the assortment; the company investigates whether and how procurement of the requested goods is possible.
• Retail Media Retail media advertising service offered on the hygi.de platform, allowing brands and sellers to promote products to the platform's customer base.

Quantifiable outcome

• 96%+ customer satisfaction rate based on 27,000+ reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• TÜV SÜDcoreOthersTÜV SÜD provides ISO 9001:2015 certification for hygi.de's quality management system. This certification demonstrates commitment to quality standards and is prominently displayed on the website as a trust signal for customers.
• RatepaycoreTechnology or IntegrationRatepay handles invoice purchasing and SEPA direct debit payment methods for hygi.de. They perform credit checks and risk assessments for invoice purchases, managing payment collection and receivables for these payment methods.
• DHL (Go Green Plus)coreChannel Partner/ Reseller/ DistributorPrimary shipping partner with DHL Go Green Plus shipping option that reduces CO2e emissions by at least 95%. Orders are shipped automatically via DHL Go Green Plus without additional charge when DHL is selected.
• DPDcoreChannel Partner/ Reseller/ DistributorSecondary shipping partner offering standard and express delivery options. DPD has committed to achieving CO2 net-zero emissions by 2040 as part of their sustainability initiatives.
• Koch InternationalcoreChannel Partner/ Reseller/ DistributorFreight forwarding partner for heavy shipments (from 197 kg package weight). Handles pallet and oversized item deliveries. Koch also handles some standard DPD freight shipments.
• PayPalcoreTechnology or IntegrationPayPal is offered as a payment method including PayPal Express option for quick checkout with stored addresses. PayPal Express is available for customers with PayPal accounts with pre-saved delivery addresses. PayPal Express is not available for orders containing third-party products.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amazon Business: Global B2B procurement marketplace offering cleaning, hygiene, office, and PPE products to business customers. Competes for the same B2B procurement wallet with broader assortment and logistics scale.
• METRO MARKETS: Digital B2B marketplace from METRO AG serving HoReCa and professional buyers with food, cleaning, and kitchen supplies. Directly comparable HoReCa/wholesale overlap and B2B marketplace model.
• Bunzl: Global B2B distribution and supply-chain specialist in cleaning, hygiene, and food-service products across multiple European markets. Highly comparable distribution-led business model and product focus.
• CWS Group: European provider of washroom hygiene, cleaning, and workplace solutions combining product supply with service contracts. Comparable institutional/customer overlap and janitorial product mix.
• Lyreco: Pan-European B2B distributor of workplace and cleaning supplies with a similar product mix spanning hygiene, cleaning, office, and PPE. Most directly comparable peer given overlapping European footprint, B2B catalog, and self-serve e-commerce model.
• Franz Mensch: German manufacturer-distributor of hygiene, disposable, and PPE products serving B2B customers across Europe. Comparable specialty focus and German mid-market customer base.
• Schäfer Shop: German B2B e-commerce retailer specializing in workplace, office, cleaning, and operating supplies with a strong SMB customer base. Closely comparable in geography, target segment, and product assortment.

Others

• Algeco: European modular space and site-services provider adjacent to workplace operations; supplies some workplace consumables and services. Thematically related through workplace services but not a direct product competitor.

Broad incumbents

• Office Depot Europe: Large office-supplies retailer carrying cleaning, hygiene, and breakroom categories as part of a wider assortment. Comparable end-market but a broader portfolio player rather than hygiene specialist.
• Staples Germany: Broad-line office and workplace supplies retailer offering cleaning and hygiene products alongside core stationery. Overlaps on office/cleaning categories but is not specialized in hygiene.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hygi