howden indonesia
- Company typePrivate
- Founded1994
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B
- OfferingServices
howden indonesia firmographics
Firmographics- Name
- howden indonesia
- Legal name
- Howden Group Holdings Limited
- Website
- https://howdenindonesia.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Ownership category
- akta.pro rank
howden indonesia industry classification
Industry- Product category
- Corporate Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where howden indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
howden indonesia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Howden Indonesia generates revenue through commissions from placing insurance policies with insurance carriers. As a retail broker, the company earns fees based on premiums placed for Employee Benefits, Commercial Lines, Property, Financial Lines, and Marine insurance products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
howden indonesia product offering
Product offeringCore offering
Howden Indonesia is a retail insurance broker that advises corporate clients, places coverage with insurance carriers, and supports policy management and claims through web-based tools. Its portfolio includes Employee Benefits, Commercial Lines, Financial Lines, and Marine insurance.
Product overview
Howden Indonesia operates as a leading retail broker offering creative insurance solutions with pioneering web-based digital tools. The company provides a comprehensive portfolio of insurance products including Employee Benefits (covering group life, health, personal accident, travel, retirement, and workers compensation), Commercial Lines, Property Insurance, Financial Lines, and Marine Insurance. Howden Indonesia is part of the Howden Group's global network operating across 57 countries with $51 billion USD in premium under management and 24,000 employees worldwide. Founded in London in 1994, Howden is the largest independent broker headquartered outside the USA.
Differentiator
Problem solved
Functional benefit
Brands
- IPG (International Private Group): High net worth life insurance broker and private wealth services
- Howden One Network
- Howden Specialty
- Howden Guardian
Products and services
- Employee Benefits Employee benefits insurance solutions for corporate clients, including group life, health, personal accident, travel, retirement, and workers compensation coverage, as well as employee benefit program administration.
- Commercial Lines Commercial insurance coverage for corporate property, casualty, and business interruption risks affecting business operations.
- Financial Lines Specialized professional indemnity and directors and officers liability coverage for financial institutions and corporate clients.
- Marine Insurance Marine cargo and hull insurance solutions for clients involved in international trade and shipping operations.
Companies that use howden indonesia
Customer profileSegments2 records
Ideal customer profiles2 records
howden indonesia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
howden indonesia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Howden Group HoldingscoreHowden Indonesia operates as a subsidiary and local presence of Howden Group Holdings, one of the world's top 10 global insurance brokers. The relationship provides access to global expertise, international insurance markets, and the Howden One Network spanning 90+ territories.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
howden indonesia competitors and assessment
Company assessmentBroad incumbents
- Marsh & McLennan Companies: Marsh & McLennan is the parent of Marsh and a broader incumbent in insurance brokerage, consulting, and risk advisory. It represents the larger, established alternative to Howden Group across multiple service lines and geographies.
- Willis Towers Watson: WTW is a global advisory, broking, and solutions company providing commercial insurance brokerage alongside human capital and benefits consulting. As the parent of WTW Indonesia, it is a broader incumbent competing with Howden Group across multiple service lines.
- Aon plc: Aon plc is the parent of Aon Indonesia and one of the world's largest insurance and reinsurance brokers. It is a broader incumbent offering risk, health, and wealth advisory alongside brokerage, making it a portfolio-level peer to Howden Group.
Direct peers
- Marsh Indonesia: Marsh Indonesia is the local subsidiary of Marsh, the world's largest insurance broker. It competes head-to-head with Howden Indonesia across commercial P&C, marine, financial lines, and employee benefits for the same mid-market and enterprise clients in Indonesia.
- Lockton Indonesia: Lockton is the world's largest independent insurance broker and a direct competitor in Indonesia, especially in mid-market and enterprise commercial lines. It mirrors Howden Indonesia's positioning as an independent (non-big-three) broker competing on client service and specialty expertise.
- Howden India: Howden India is a sister subsidiary of Howden Group Holdings, specializing in Liability and Employee Benefits. As a fellow Howden Group entity, it shares business model, GTM, and product mix, making it the closest peer for benchmarking within the parent network.
- Aon Indonesia: Aon Indonesia is the local presence of Aon, a top-3 global insurance broker. It directly competes with Howden Indonesia in commercial brokerage, reinsurance, and employee benefits, serving the same corporate client base in Jakarta and across Indonesia.
- WTW Indonesia: WTW (Willis Towers Watson) operates a full-service insurance brokerage and advisory practice in Indonesia, competing directly with Howden Indonesia across commercial lines, marine, financial lines, and employee benefits for corporate clients.
- Arthur J. Gallagher (Indonesia): Gallagher is a top global insurance broker with Asia-Pacific operations, providing commercial P&C, employee benefits, and risk management services. It competes with Howden Indonesia for mid-market and large corporate accounts across Asia.
- Howden Maxi Insurance Broker (Thailand): Howden Maxi Insurance Broker Co. Ltd. is the Howden Group subsidiary in Thailand formed from the 2019 Maxi Insurance Broker acquisition. It is a sister entity providing direct insurance and reinsurance services in Southeast Asia, making it a structurally identical peer to Howden Indonesia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
howden indonesia social profiles
Digital presencehowden indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
howden indonesia leadership team
Management profileNumber of profiles
howden indonesia subsidiaries and ownership
Company hierarchySubsidiaries4 records
howden indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
howden indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about howden indonesia
What does howden indonesia do?
Howden Indonesia is a retail insurance broker that advises corporate clients, places coverage with insurance carriers, and supports policy management and claims through web-based tools. Its portfolio includes Employee Benefits, Commercial Lines, Financial Lines, and Marine insurance.
Is howden indonesia a public or private company?
howden indonesia is a private company. It is classified as corporate owned and is currently operating.
When was howden indonesia founded?
howden indonesia was founded in 1994.
Where is howden indonesia based?
howden indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does howden indonesia make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are howden indonesia's main competitors?
Broad incumbents on record are Marsh & McLennan Companies, Willis Towers Watson and Aon plc. Direct peers are Marsh Indonesia, Lockton Indonesia, Howden India, Aon Indonesia, WTW Indonesia, Arthur J. Gallagher (Indonesia) and Howden Maxi Insurance Broker (Thailand).
Does howden indonesia have an API?
No public API is recorded for howden indonesia.
What industry is howden indonesia in?
howden indonesia's product category is Corporate Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 524210 and its SIC code is 6411.