Instituto Coalizão Saúde

What Instituto Coalizão Saúde does

Instituto Coalizão Saúde (ICOS) is a private non-profit civil association (associação civil) founded in 2015 in São Paulo, Brazil, that operates as a multi-stakeholder healthcare policy coalition and think tank. It convenes 40 member organizations spanning the entire Brazilian healthcare production chain — including service providers (hospitals and clinics), health plan operators, pharmaceutical companies, and medical materials/equipment manufacturers — to debate healthcare policy, publish research and books, and propose reforms to federal and state authorities. Its core outputs are not commercial products but convening platforms and intellectual property: the Fórum Político Permanente da Saúde (Permanent Health Policy Forum), the Coalizão Saúde Brasil agenda-setting project (developed with McKinsey), the Observatório Permanente da Saúde 2050 (a scenario-planning initiative with ABIMED and FIA), the Digital Health Accreditation Manual (co-developed with ONA, FMUSP, SBIS, Saúde Digital Brasil, and SEIDIGI/MS), and published books including "Coalizão Saúde Brasil: uma agenda para transformar o sistema de saúde" and "A Reforma Tributária e a Cadeia Produtiva da Saúde."

ICOS is governed by a Board of Directors (chaired by Giovanni Guido Cerri), a Vice-President (Claudia Cohn), an Executive Director (Denise Rodrigues Eloi), a Fiscal Council, and an Advisory Council comprising senior executives from Hospital Sírio Libanês, Hospital Albert Einstein, Johnson & Johnson, ABIMED, SindHosp, and ANAHP. The institute does not sell products or services and does not disclose revenue; its operating model is membership-funded (dues from 40 associated entities) supplemented by project-specific partnerships. Its go-to-market is community-led — organizing forums in São Paulo and Brasília, participating in major sector events such as Hospitalar, CONAHP, and the Jornada Paulista de Radiologia, engaging with all three branches of government, and distributing policy proposals through its website (icos.org.br), LinkedIn, Instagram, email newsletters, and earned media coverage in outlets including Folha de S.Paulo, Valor Econômico, and Gazeta Mercantil. The institute positions itself as a pluralistic, propositional intermediary between Brazil's fragmented private healthcare sector and federal policymakers, and it has been recognized by Feira Hospitalar for 10 years of contribution to sector development.

Name

Instituto Coalizão Saúde

Legal name

Instituto Coalizão Saúde

Website

https://icos.org.br

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Instituto Coalizão Saúde (ICOS) is a Brazilian non-profit coalition founded in 2015 that convenes 40 healthcare organizations across service providers, insurers, pharma, and medical devices to publish policy proposals and lobby federal authorities.

Ownership category

akta.pro rank

Product category

Healthcare Policy Advocacy

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Health Policy, Planning & Governance (BPAIAJAB)

akta.pro secondary industries

Public Health Governance, Interagency Coordination & Partnerships (HLAJAMAD), Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)

Keywords

• Healthcare policy advocacy
• Policy coalition building
• Healthcare sector coordination
• Multi-stakeholder dialogue
• Healthcare think tank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees from associated entities: ICOS operates as a non-profit institute supported by its 40 member organizations from the healthcare production chain, including service providers, health plan operators, pharmaceutical industry, and medical materials/equipment industry

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Instituto Coalizão Saúde (ICOS) is a non-profit healthcare sector coalition that convenes 40 member organizations across the Brazilian healthcare production chain to develop consensus-based policy proposals, conduct scenario-planning research, and engage with government and legislative bodies. Its core deliverables include the Fórum Político Permanente da Saúde convening program, the Observatório Permanente da Saúde 2050 long-term scenario initiative, published policy books and reports, and Special Thematic Committees addressing Digital Health, Innovation and Longevity, and Legal and Regulatory Affairs.

Product overview

Instituto Coalizão Saúde (ICOS) is a healthcare policy coalition and advocacy organization rather than a technology product company. It does not offer software products, platforms, or SaaS services. ICOS serves as a convening body that brings together healthcare sector leaders to discuss policy, propose reforms, and host forums on topics such as tax reform, digital health, AI regulation, and data interoperability.

Differentiator

Problem solved

Functional benefit

Brands

• Fórum Político Permanente da Saúde: A permanent political forum that brings together leaders from the healthcare production chain, specialists, and representatives from the Legislative Branch to discuss strategic topics for the development of the health sector in Brazil.
• Observatório Permanente da Saúde 2050

Products and services

• Healthcare Coalition Membership Program Subscription-style membership of the Instituto Coalizão Saúde coalition open to healthcare production-chain entities, providing access to convening forums, working committees, policy working groups, and unified sector advocacy for service providers, health plan operators, pharmaceutical companies, and medical materials/equipment manufacturers.
• Fórum Político Permanente da Saúde Permanent political forum that brings together healthcare production-chain leaders, specialists, and representatives from the Brazilian Legislative Branch to discuss strategic topics for sector development, including tax reform, digital health, AI regulation, and data interoperability.
• Observatório Permanente da Saúde 2050 Long-term healthcare scenario-planning initiative developed in partnership with ABIMED and FIA, using AI, scenario methodologies, and international references to analyze the evolution of Brazilian healthcare and formulate proposals for a universal, integrated, and sustainable system by 2050.
• Special Thematic Committees on Digital Health, Innovation and Longevity, and Legal and Regulatory Affairs Result-oriented working committees launched during the 1st Permanent Health Policy Forum of 2026 in Brasília, gathering specialists from health, law, and technology to structure proposals on priority topics for the healthcare sector.
• Coalizão Saúde Brasil: uma agenda para transformar o sistema de saúde (policy book) Comprehensive policy agenda book published by ICOS presenting eight proposals for transforming Brazil's healthcare system, covering data integration, payment models, primary care, healthcare innovation, and communication.

Quantifiable outcome

• Grew from 22 to 40 associated entities in 10 years
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and key.

• Instituto Ética SaúdecoreStrategic or Co-development Partner · 29 September 2025Technical cooperation agreement focused on promoting self-regulation, integrity, and anti-corruption efforts in the healthcare sector. Jointly working to strengthen ethics and sustainability across the healthcare production chain.
• Organização Nacional de Acreditação (ONA)coreStrategic or Co-development PartnerCo-developed the Manual de Acreditação em Saúde Digital (Digital Health Accreditation Manual) in partnership with FMUSP, SBIS, Saúde Digital Brasil, and SEIDIGI/MS. The manual establishes new standards for integrating technology, interoperability, governance, and care quality.
• Faculdade de Medicina da USP (FMUSP)coreStrategic or Co-development PartnerPartner in the Digital Health Accreditation Manual and various research initiatives including the InovaHC collaboration.
• ABIMEDcoreStrategic or Co-development PartnerICOS member and strategic partner in the Observatório Permanente da Saúde 2050 initiative, developed in partnership with FIA to project healthcare scenarios to 2050.
• FGV Direito SPkeyStrategic or Co-development PartnerPartnership on AI regulation workshop, collaborating on research about regulatory models for artificial intelligence in healthcare.
• InovaHCcoreStrategic or Co-development PartnerPartnership on healthcare innovation initiatives including the AI regulation workshop and various digital health projects.
• Sociedade Brasileira de Informática em Saúde (SBIS)keyStrategic or Co-development PartnerPartner in the Digital Health Accreditation Manual development.
• Saúde Digital BrasilkeyStrategic or Co-development PartnerPartner in the Digital Health Accreditation Manual development.
• SEIDIGI/MSkeyStrategic or Co-development PartnerPartnership with the Ministry of Health's Secretariat of Information and Digital Health on the Digital Health Accreditation Manual.
• Fundação Instituto de Administração (FIA)keyStrategic or Co-development PartnerTechnical partner in the Observatório Permanente da Saúde 2050, providing methodological support for healthcare scenario planning.
• ABRAMEDkeyStrategic or Co-development PartnerPartner in the 1st International Health Management Congress and ongoing collaboration on sector policy initiatives.
• McKinsey & CompanykeyImplementation/ SI/ Consulting PartnerSupported the development of the Coalizão Saúde Brasil project through strategic consulting and workshop facilitation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANAHP (Associação Nacional dos Hospitais Privados): National association representing Brazil's private hospitals — one of ICOS's core member constituencies. ANAHP independently engages in healthcare policy advocacy, regulatory dialogue, and sector representation, making it the closest direct comparable in scope and mission within the provider segment.
• Interfarma (Associação da Indústria Farmacêutica de Pesquisa): Pharmaceutical research industry association in Brazil, comparable as a single-segment healthcare advocacy body engaging Ministry of Health, ANVISA, and Congressional bodies on regulatory and market-access policy — a vertical counterpart to ICOS's horizontal coalition model.
• ABRAMED (Associação Brasileira de Medicina Diagnóstica): Brazilian diagnostic medicine association, explicitly listed as a co-partner with ICOS in the 1st International Health Management Congress. Operates the same sector-advocacy and policy-influence model focused on its diagnostic subsector of the healthcare value chain.
• Abramge (Associação Brasileira de Planos de Saúde): Brazilian health plan operators association — represents ICOS's health-insurance member segment. Engages ANS (regulator) and Congress on supplementary health regulation, mirroring ICOS's role on the payer side of the production chain.
• CNSaúde (Confederação Nacional de Saúde): National Health Confederation aggregating healthcare establishments and providers across Brazil for collective bargaining and policy advocacy. Directly comparable as a multi-stakeholder health-sector umbrella body engaging in regulatory and legislative dialogue.
• ABIMED (Associação Brasileira da Indústria de Alta Tecnologia de Produtos para Saúde): Brazilian high-tech medical products industry association — strategic partner and member of ICOS. Comparable as a medical-device segment advocate that also co-develops scenario planning and policy content (Observatório 2050).
• FBH (Federação Brasileira de Hospitais): Brazilian Hospital Federation representing hospital establishments nationwide for policy and regulatory representation. Comparable hospital-side advocacy body that, like ICOS, convenes providers for collective engagement with government.
• CMB (Confederação das Santas Casas de Misericórdia): Confederation of the Holy Houses of Mercy — the largest hospital network in Brazil. Operates as a provider-side advocacy and policy-influence body engaging federal government on healthcare financing and regulation, parallel to ICOS's provider-segment work.

Regional players

• CAQH (Council for Affordable Quality Healthcare): US-based healthcare alliance that brings together health plans, providers, and stakeholders for interoperability and administrative simplification — closely comparable mission (multi-stakeholder convening for healthcare operational reform) but operating in a different geography.
• EHMA (European Health Management Association): European health management association convening hospital, policy, and academic stakeholders on healthcare system improvement. Comparable as a multi-stakeholder health-policy knowledge and convening body, but EU-focused rather than Brazilian.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/institutocoalizaosaude
• Facebookfacebook.com/institutocoalizaosaude
• LinkedInbr.linkedin.com/company/instituto-coaliz%C3%A3o-sa%C3%BAde
• Instagraminstagram.com/institutocoalizaosaude

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Coalizão Saúde