pinned
Pinned is a private iOS app that uses location-based pins to help individual consumers and friend groups discover, share, and coordinate local places, activities, and in-person plans through trusted friends' recommendations instead of generic internet reviews.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
pinned firmographics
Firmographics- Name
- pinned
- Legal name
- Pinned Social, Inc.
- Website
- https://pinned.social
- Company type
- Private
- Operating status
- Operating
- Short description
- Pinned is a private iOS app that uses location-based pins to help individual consumers and friend groups discover, share, and coordinate local places, activities, and in-person plans through trusted friends' recommendations instead of generic internet reviews.
- Ownership category
- akta.pro rank
pinned industry classification
Industry- Product category
- Social Discovery Mobile App
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
pinned business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
pinned product offering
Product offeringCore offering
Pinned Social is a social discovery iOS mobile app that helps friend groups coordinate in-person plans and share curated local recommendations through location-based pins. The app positions friend-sourced recommendations as a more trustworthy alternative to generic internet reviews for discovering restaurants, activities, and experiences in a user's city. Distribution is exclusively via the iOS App Store under the listing "Pinned - Plans with Friends."
Differentiator
Problem solved
Functional benefit
Companies that use pinned
Customer profileSegments1 record
Ideal customer profiles1 record
pinned technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pinned competitors and assessment
Company assessmentDirect peers
- Nextdoor: Nextdoor is a neighborhood-based social network focused on local recommendations and community. It overlaps with Pinned's local-discovery-from-trusted-network value proposition, though organized by neighborhood rather than friend group.
- Locket Widget: Locket turns the iPhone lock screen into a shared feed with a closed circle of friends. It pioneered the closed-friend social feed format that Pinned's location-pin model builds on.
- BeReal: BeReal is a friend-only social sharing app emphasizing authentic, intimate content with a closed network. Pinned shares the same friend-group-only social model, though oriented around places rather than photos.
- Gas (by Discord): Gas is a friend-polling social app focused on peer-to-peer engagement within tight social circles. It targets the same friend-group social discovery behavior Pinned is built around.
- Foursquare (Citymap): Foursquare pioneered location-based check-ins and tips from friends, making it the most direct historical analog to Pinned's friend-curated local discovery model. Both products rely on user-generated place recommendations tied to physical locations.
- Swarm: Swarm is Foursquare's consumer check-in app focused on sharing places visited with friends. It is the closest direct competitor in the social-local-discovery niche Pinned targets.
Broad incumbents
- Yelp: Yelp is the dominant platform for local business reviews and discovery. Pinned explicitly positions against Yelp's generic, anonymous review model, making it a direct substitute for the same consumer need.
- Instagram (Map feature): Instagram's location-based map and tagged posts offer friend-curated local discovery inside a much larger social network. It is the most credible incumbent threat to Pinned's positioning.
- Google Maps: Google Maps is the default local discovery platform with reviews, lists, and recommendations. Its breadth dwarfs Pinned's niche, but it represents the alternative Pinned's users are choosing against.
Emerging players
- Beli: Beli is a social restaurant ranking app that lets users compare taste with friends. It overlaps with Pinned's place-discovery-from-friends use case for restaurants specifically.
Market position
Customer concentration
pinned financial estimates
Financial estimateRevenue estimate
Valuation estimate
pinned leadership team
Management profileNumber of profiles
pinned funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pinned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pinned
What does pinned do?
Pinned Social is a social discovery iOS mobile app that helps friend groups coordinate in-person plans and share curated local recommendations through location-based pins. The app positions friend-sourced recommendations as a more trustworthy alternative to generic internet reviews for discovering restaurants, activities, and experiences in a user's city. Distribution is exclusively via the iOS App Store under the listing "Pinned - Plans with Friends."
Is pinned a public or private company?
pinned is a private company. It is classified as unknown and is currently operating.
When was pinned founded?
pinned was founded in -1.
Who are pinned's main competitors?
Direct peers on record are Nextdoor, Locket Widget, BeReal, Gas (by Discord), Foursquare (Citymap) and Swarm. Broad incumbents are Yelp, Instagram (Map feature) and Google Maps. Beli is listed as an emerging player.
Does pinned have an API?
No public API is recorded for pinned.
What industry is pinned in?
pinned's product category is Social Discovery Mobile App. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of BPAMACAH, Community/Group Chat Platforms.