the masterplan

What the masterplan does

The masterplan is a Singapore-based, privately held B2B event management firm founded in 2010. The company plans and executes corporate-facing events spanning conferences, seminars, product launches, and executive meetings, serving business clients that require outsourced production of professional gatherings. Its web presence is anchored to a Singapore country-code domain (themasterplan.com.sg), indicating a primarily domestic or Southeast Asian operational footprint.

The firm's service offering is operationally intensive rather than technology-led: value is delivered through end-to-end event production, including program design, logistics, vendor coordination, and on-site execution for corporate audiences. There is no indication in the available data of a proprietary software platform, ticketing technology, virtual event product, or recurring SaaS revenue stream; the business model appears to be project-based professional services revenue tied to individual client engagements.

The company has operated continuously for over 14 years as a for-profit private entity. No funding rounds, acquisitions, partnerships, leadership changes, geographic expansions, or product launches have been disclosed beyond the 2010 founding. Given the absence of disclosed financials, headcount, client logos, or growth signals, the firm appears to be a small, bootstrapped professional services operation whose scale and trajectory cannot be triangulated from the available inputs.

Name

the masterplan

Website

https://themasterplan.com.sg

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The masterplan is a Singapore-based B2B event management firm founded in 2010 that plans and executes corporate conferences, seminars, product launches, and executive meetings for business clients in the region.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)

akta.pro secondary industries

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Full-Service Event Planning & Production (HSACAAAA)

Keywords

• B2b event management
• Corporate conference planning
• Executive meeting services
• Corporate event production
• Business seminar planning

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Masterplan plans and executes business-to-business events for corporate clients. Its service portfolio covers conferences, seminars, product launches, and executive meetings, delivered as end-to-end event management engagements rather than software or product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Conferences Planning and execution of business-to-business conferences for corporate clients.
• Corporate Seminars Planning and execution of business seminars for corporate clients and their audiences.
• Product and Corporate Launches Planning and execution of corporate and product launch events for B2B clients.
• Executive Meetings Planning and execution of executive-level B2B meetings for corporate clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• MCI Group: Global association and B2B meetings, events, and association management agency. Directly comparable to The Masterplan given its focus on corporate meetings, conferences, and association events, with a strong APAC presence including Singapore.
• Kenes Group: Global Professional Conference Organizer (PCO) specializing in association and scientific conferences. Direct peer for The Masterplan's conference and meeting planning value proposition.
• Constellar Exhibitions: Singapore-headquartered exhibitions and conferences organizer with deep roots in the local MICE ecosystem. Direct comparable based on shared Singapore domicile and B2B trade/conference portfolio.
• BCD Meetings & Events: Global corporate meetings and events management agency serving enterprise clients. Direct peer given shared focus on planning and executing corporate meetings, conferences, and launches.

Broad incumbents

• Pico Group: Asian-origin global brand experience and event services group covering exhibitions, corporate events, and launches. Comparable for its breadth of B2B event services across Asia and a comparable corporate-event execution offering.
• GL Events: Global integrated event solutions group covering venue management, exhibitions, and live events. Comparable for its end-to-end B2B event services model serving corporate and association clients.
• Freeman: Large global event experiences and exposition services company with strong B2B presence. Comparable for delivering end-to-end corporate event production and execution services.
• Messe Frankfurt: One of the world's largest trade fair and congress organizers with global event operations. Comparable for its B2B exhibitions and conference portfolio and ability to serve both association and corporate clients.
• Informa: One of the world's largest B2B events and exhibitions operators with a portfolio of trade shows and conferences. Broad incumbent whose B2B events division competes for the same association and corporate event budgets.
• Koelnmesse: Major German-headquartered trade fair and event organizer with international B2B event operations. Comparable for organizing and running large-scale B2B exhibitions and conferences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the masterplan